This report provides an analysis of employee retention strategies and their impact on overall firm performance, with a focus on Marks & Spencer. It defines employee retention as an organization's ability to prevent employee turnover and highlights its importance in modern human capital management. The report reviews literature on recruitment processes, feedback mechanisms, employee creativity, engagement, and succession planning. It emphasizes the role of competitive salaries, benefits, and training in retaining employees. The report also discusses data sourced from the Office for National Statistics (ONS) regarding employee retention and employment rates, along with visualizations of employee turnover. Ultimately, the report concludes that employee retention is a crucial managerial function for individuals and the workforce in business management.