A Study on Employee Retention and Turnover at Wenzels the Bakers

This report investigates employee retention and turnover within Wenzels the Bakers, a bakery operating since 1975. The research aims to understand the concepts of employee retention and turnover, identify factors affecting them, assess necessary changes for employee engagement, and study their impact on Wenzels' overall performance. The report includes a literature review covering employee retention, its benefits, and the concept of employee turnover. Factors such as work schedule flexibility, skill recognition, and training are examined. The study also highlights the benefits of employee retention, including a skilled workforce, cost savings, and improved customer service. The research employs a questionnaire-based methodology to analyze data and provide findings and recommendations for improving employee engagement and retention within the company. The report aims to provide insights into the importance of retaining employees in the bakery industry and the measures Wenzels can take to reduce turnover and enhance overall business performance.

Research
Dissertation

Table of Contents
TITLE: ............................................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................2
Concept of employee retention and turnover..............................................................................2
Various factors that affect retention initiatives and turnover in Wenzels ..................................3
Benefits of employee retention and turnover in Wenzels ..........................................................4
Impact of employees retention or turnover on the overall performance of Wenzels the Bakers5
Research Methodology ...................................................................................................................7
Data Analysis and Findings ..........................................................................................................10
Evaluation And Findings ..............................................................................................................22
REFERENCES..............................................................................................................................25
Appendix .......................................................................................................................................29

TITLE:
‘Investigating Employee retention and turnover in Wenzels the Bakers’
Introduction
Research project is a wide area which is created to resolve a issue in proper manner. The
chosen area of work is based on investigate the significance the role of retention and turnover
within Wenzels the bakers. Employee retention is a major concern of businesses in respect to
developing the operations of firm within market place. Wenzels the Bakers is the chosen
organisation for this particular project, this is a private company is operated from 1975 in NW
London and Beyonds. This report contains the study about Investigating Employee retention and
turnover in Wenzels the Bakers. Predetermined aims and objectives are created to support the
work in right manner (Jiang and et. al., 2012). Literature review is executed for the purpose of
developing a critically evaluated theoretical framework and suitable methodlogies will be select
to support the work in right manner. Along with this data analysis and finding will created on the
basis of questionnaire (Gialuisi and Coetzer, 2013).
Research Aim
"To investigate the significance of role of retention and turnover within Wenzels the
bakers’’.
Research Objectives
The significant objectives of the research are described as below:
 To understand the concept of employee retention and turnover.
 To identify the factors that affects employee turnover and retention in Wenzels the
bakers.
 To assess the changes required in employee retention and turnover to improve employee
engagement.
 To Study the impact of employees retention or turnover on the overall performance of
Wenzels the Bakers. To make recommendation to improve employee engagement.
Research Questions
Questions are described below:
 What is the concept of employee retention and turnover?
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 What are the factors that affect retention initiatives and turnover in Wenzels the bakers?
 What benefits are derived by Wenzels the Bakers through employee retention and
turnover?
 What is the impact of employees retention or turnover on the overall performance of
Wenzels the Bakers?
Literature Review
Concept of employee retention and turnover
As per the views expressed by Margaret Rouse, 2017, employee retention is refers as the
ability if a business to retain its employees, it can also be represented as a sample statistic thus, it
can also considered as the efforts that are attempted by employers in respect to retain the
employees in their workforces (Swider, Boswell and Zimmerman, 2011). Employees retention is
the major concern of an organisational management, thus it may resulted in higher growth and
profitability at market place. In another words employee retention is considered as an effective
process in which workers and employees are motivated to remain constant or stable with an
organisation for the a maximum time duration for the purpose of completion of a specific work.
This aspect is effective for employees as well as organisations in terms of attaining benefits and
growth. High employees retention of advantageous for business in terms of enhancing
organisational production and operations by the continuous and long term efforts of an individual
(Chan, 2015).
On the other side Alajmi, B. and Alasousi, H. (2019), employees will also attain benefits
in terms of gaining experience and sustainability, thus it create value for the employee in
attaining numerous benefits from firm in monetary like compensation, extra pay, incentives etc.
and non monetary terms like job role, profile, working schedule etc. Employee turnover is also
an another key aspect which is necessary for a business to be consider in respect to attaining long
term benefits and growth. As per the views expressed by Carol Woods, 2018, Employee turnover
is a key aspect of human resource management, it majorly refers as a measurement of the
number of employees who leave a firm during a specified time duration, typically within a one
year time duration. Hence a business organisation mainly measures the total number of
employees who leave, turnover can also apply to subcategories in a business like individual
department of demographic groups. Employee turnover and retention are considered to be the
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contradictory aspect which are significantly relay on each other (Stewart and et. al., 2011).
However organisations are widely concern on retaining employees for long run of business
operations and reducing employees turnover (Wilkens, 2013). This create value for the firm in
attainment of higher growth and profitability. In today's tight labour market retention of
employees is an essential aspect. Thus employees who are satisfied with the way their business
treats them as workers and rewards them for their performance or efforts (Allen and Shanock,
2013). This create value in reducing the chances of leaving of the organisation. In this modern
business environment organisations are putting numerous efforts in reducing turnover through
retaining employees for long run of businesses, thus high reduction in turnover may result in
attainment of higher profitability and growth within the commercial centre.
Various factors that affect retention initiatives and turnover in Wenzels
As per the views expressed by Jordan Lore, 2017, Employee retention factor is
recognised as a most effective aspect ever (Newman, Thanacoody and Hui, 2011). In employee
retention, employer plays vital role, thus employer's are requires to have the ability to retain
employees for longer run of business operations for the consideration of attaining long term
benefits and growth. Turnover is also a another key aspect which is required to be managed by
the businesses for the purpose of attaining higher growth and success. Wenzels is mainly
operates in the bakery segment, as a leading bakery the company is majorly concern over
retaining its employees for long run of operations and attaining higher growth and profitability
by reducing extra employee turnover (MUSTAPHA, 2017). There are multiple factors that affect
retention initiatives and turnover in Wenzels in which some are described as below:
Work schedule flexibility: According to the Joelle, M. and Coelho, A. (2019), this refers
as an essential aspect which has positive impact over attracting people towards the working
environment of a businesses. Thus it helps organisations are providing flexible working
environment to their employees in respect to retain them, but on the contrary it also has negative
influences over the working culture and environment, thus few people taking it as granted and
use them in negative manner which may affects the working manner of business (Kim, 2014). In
the context of Wenzels the bakery, it is essential for the employees to given suitable time in
developing the operations of firm and if in any case employees are not giving proper time to the
firm than the operations of business may affected in negative manner.
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Skill Recognition: This is also a key aspect which is requires to be considered by businesses for
better selection of candidates for betterment of organisational operations and functions. It is the
key role which is performed by employer in respect to making the suitable selection of
employees (Chen, H.C. And et. al., 2016). In the context of Wenzels, it is a service industry in
which it is essential for the management to hire highly skilled and talented staff's in respect to
making organisational offerings more effective and liable (Alniaçik and et. al., 2013). If
organisation is not able to significantly analysing the skills of an individual that it may directly
affect the operations of firm in direct manner.
Training and development sessions: This is investment for businesses, thus organisations are
concern on providing training to their employees in respect to developing their skills and ability
at work place (Putri, 2018). Training is provided to developing the ability of employees at work
place, it is provided for short time duration and if in any case employees are not able to attain
significant knowledge that it will hamper the turnover of firm. As a service firm Wenzels
requires to provide effective training process for rendering proper services to their customers. As
currently company is not providing regular training to their employees, so it is essential for the
firm to improvise their training process in respect to reducing the chance of extra turnover
(Kalemci Tuzun and Arzu Kalemci, 2012).
Benefits of employee retention and turnover in Wenzels
According to the views expressed by Lisa Seber, 2017, employees are considered to be
the intellectual property of an organisation thus day-to-day organisational operations are based
on the contribution of employees (Karatepe, 2012). However the prime motive of a business is to
retaining employees at work place for generating long term profitability and growth.
According to the Ambrose, M., Taylor, R. and Hess Jr, R. (2015), Employee retention
and turnover are interconnected aspect that are based on each other, thus long term retention of
employees are effective for making appropriate reduction in the turnover of business. Hence this
also create value for the firm in attainment of higher growth and success at market place
(Tossman, 2013). As a developing company, the key consideration of Wenzels the baker is to
retaining their employees form long time in respect to developing their operations and functions
at market place (Cardy and Lengnick-Hall, 2011). The firm Wenzels has attain numerious
benefits through employees retention and reduction in turnover in which some are associated as
below:
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Skilled labour forces: Employee retention creates a strong work force which has direct influence
over the operations of firm at global level (Baylis and Perks-Baker, 2017). Working in team or at
individual basis both are effective in terms of developing the operations of firm, thus it is easy
for the people to share knowledge and expertise skilled for developing the ability of working.
Employee retention is effective for the firm is developing the skilled labour force which may
resulted in developing the operations and function of business at wider level (Hassan and et. al.,
2013). Wenzels is the leading Bakers company which deals in higher bakery facilities and
products. The company is attaining benefits in retaining skilled workforce for developing the
operations and functions of the firm at higher level. Hence skilled workforce is able to dealing
with tactic situations and perform in more reliable manner which will benefited the firm in
smooth functioning of operations.
Cost Saving: This is the major benefit which is attained by Wenzels, thus higher employees
retention will positively impacted over the business functions and operations. However higher
retention has significant impact over the turnover of business thus reduction in employee
turnover has taken place which may result in attainment of higher profitability and growth
(Larkin, Brasel and Pines, 2013). There is also no need for the firm to providing training or
development session to their employees, thus retailed employees are able to perform task in more
effective and reliable manner.
Increase in customer service: This is also a major advantage that is attained by businesses in
terms of attaining significant growth. Customers are the key aspect of business thus the higher
growth is based on the satisfaction of customer within market place (Acord, 2018). Retention of
employees are beneficial for the firm in retaining their skilled and talent workforces which create
value for the firm in delivering proper services to their significant customers. In the case of
Wenzels the Bakers customers satisfaction is the key aspect for the business in maintaining
sustainability within market place. The company is concern over employees retention in respect
to providing suitability to their customers through their business operations (Al-Emadi,
Schwabenland and Wei, 2015).
Impact of employees retention or turnover on the overall performance of Wenzels the Bakers
Employee retention and turnover are two different aspect which are contradictory with
each other and significantly affects the operations and functions of businesses. Employees are the
key aspect of business, thus the operations of firm are based on the contribution of knowledge
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and skills of employees (Yang, Wan and Fu, 2012). However the key motive of an organisation
is to retaining employees for betterment of organisational operations through long term
achievement of business goals and objectives. Employee retention also creates value for the firm
in reducing staff turnover which may result in higher profitability and growth. Employee
retention and turnover has positively impacted on the performance of Wenzels the Bakers. The
key consideration of the business is to retaining skilled people to improvise the operations of
firm at large level (Welsh, 2014). However skilled and experienced people are more reliable
towards the functions and operations thus they are more aware regarding the operations of firm
and also effective in developing the overall performance of firm (Masibigiri and Nienaber,
2011). The Wenzels the Bakers invest time and money to train a new joiner, making them ready
to work, understand the methods of made the things, and develop the ability of dealing with
customers. All these activities take a great time to learn. So if the organisation wants from
employees that they spends a longer time with them then they have to provide their employees
higher salary, comfortable timings, better ambience, and growth prospects. By retaining
employees in their bakery they can increase their turnover and brand value also. While doing
these efforts to the retain of the employees in the company, they can avoid hiring costs, training
costs, loss of the skilled labour, and can increased overall productivity (Shen and Jiuhua Zhu,
2011). Hence, Employee retaining can left a huge effect on the company's turnover, it has power
to leads the company in the profit and loss also. In today's world employees are facing very
uncertain and changing environment with respect to their job and career. Everyone wants a great
job and certain future planning where their life is secured and they can live with free mind. All
the employees always search for better opportunities, better career, and succession progression in
their organisations (Geddes, 2014). They always expect at least a great job where their progress
increase day by day with the monetary terms also.
According to the Cao, H., Jiang, J., Oh, L., Li, H., Liao, X. and Chen, Z. (2013),
Maslow's hierarchy of needs analysis will helps an organisation to retain workers for long time
and attain better outcomes within given time duration. In every organisation, employees are
valuable asset that is responsible for the daily business activities (Ingersoll and May, 2012).
Employee will always retain in the organisation if all the conditions are according to their
employees satisfaction. Employee retention refers to that condition where employees are
encouraged to sustain with the organisation for a long time period. If employees are retain in the
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organisation for a long time it will help to increase the goodwill of the company and it will also
proved financial gain for an organisation. In the context of Wenzels the bakers, they are running
bakers where all employees are specially trained and has a specific talent to do that job
(Gretzinger and et. al., 2014).
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Research Methodology
Research Methodology is determined as the key aspect of an exploration work, thus it
refers as a systematic or theoretical determination of the tools that are applied to a specified area
of study to provide support to the overall investigation work. This section is majorly comprises
as the theoretical evaluation of the body of tools and principles that are associated to a selected
area of knowledge (Melo and et. al., 2016). This section is significantly encompasses over
various applications that are suitable in carry out the work in right manner. The projects into
consideration is based on the significance of role related to retention and turnover within
Wenzels the bakers. This is a wide area of research on which suitable selection of methodologies
are required to support the work in proper manner (Dulmus and Sowers, 2014). The appropriate
methodological selection for this particular research are described as below:
Type of Investigation: This is the major recognition of an investigator is to select the most
suitable type type in respect to assisting the work in right manner. A research can be qualitative,
quantitative or the combination of both, thus the selection of research type is based on the
accumulated information that are related to the investigation work (Ortlieb, Matiaske and Fietze,
2016). Qualitative research in based on accumulation of non-numerical data as in this theoretical
framework is created on the basis of non-numeric data. On the other side quantitative research is
based on quantitative data as in this information is gathered on the basis of numeric aspects this
in this statistics and mathematical information is gathered (Strong, 2014). In this present area of
work qualitative research type is applied by the researcher to gather authentic and reliable
information to drawing valid outcome, Thus this tool is also effective in providing appropriate
in-depth analysis on the significance of employee retention or turnover on the overall
performance of business (Danbold and Huo, 2017).
Research Design: This is also another essential aspect of research which provides project
specification to implement all actions in proper manner. This part of investigation is
encompasses over three major aspect i.e. descriptive, exploratory and experimental research
design (Hildebrandt, 2012). In the context of the chosen area of work, which is related to the
significance of the role of retention and turnover on the overall performance of Wenzels the
Bakers. In this descriptive research design is selected by the researcher thus it is effective in
gaining detailed description about the chosen area of work.
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Research Approach: The investigation approach is consists of a plan and procedure which
consists of the steps of broad assumption to detailed tools of information accumulation, analysis
and interpretation. This section is relay upon two different methods i.e. deductive and inductive
research approach (Kaplan, LaPort and Waller, 2013). In this present area of work inductive
research approach is the most suitable tool, thus it is also effective for qualitative analysis. This
approach is effective in providing detailed analysis over the issue of retention and turnover on
the overall business performance of Wenzels the Bakers with the help applying suitable theories
and hypothesis (Nienaber and et. al., 2013).
Data Collection Tools: This section is encompasses over two major types like primary and
secondary sources. These sources are applied to gather information from different sources in
respect to drawing valid and reliable outcome (Allu and Sahni, 2016). Primary source are
effective in accumulation of data for the very first time, thus in this data is being gathered from
different sources like observation, survey, interview, questionnaire etc. On the other side
secondary tools are applied to gather theoretical information for providing support to the
investigation in detailed manner, thus in this information is gathered through books, journals,
published research articles and many others (Phillips, E. and et. al., 2012). In this present area of
work both primary as well as secondary sources are applied by the researcher thus these two are
effective in accumulation of reliable information on the employees retention and turnover to
attain higher growth and success (McHugh, 2017).
Data Sampling: Sampling is considered as an effective method which allows investigator to
infer data about a population based on results from a subset of the population, without having to
investigate every individual (Maxwell, 2012). Sampling can be categorised on the basis of two
aspects like probabilistic and non-probabilistic tools. In the present area of work data has been
accumulated from random sampling tool from the non-probabilistic method (Bakowicz, 2016).
In this selected research respondents are 30 who are the employee of the firm, thus they are more
reliable in providing proper and actual information regarding the operations of business.
Data Analysis: This is the most effective aspect of an investigation on which the overall findings
are based. However this section is effective in analysing the information which are accumulated
by the research in respect to drawing valid and reliable outcome (Ingersoll and May, 2012). It is
a process of inspecting, cleansing, transforming, and modelling information with the goal of
discovering useful information, informing conclusions, and supporting decision-making. In the
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present area of work data has been analysed through conducting thematic analysis as in this
questionnaire is designed which cover aim and objectives of the chosen area of work and themes
are generated over the questions of questionnaire (Guest, 2011). This is the most suitable source
for analysing the investigation issue related to employee retention and turnover on the overall
operations of Wenzels the bakers (Creswell and Poth, 2017).
Validity and Reliability: The investigation into consideration is based on the significance of the
role of employee retention and turnover on the business performance of Wenzels the bakers.
This is a wide area of academic research which plays vital role in developing the idea and
knowledge base of learner and researcher towards the chosen area of work (Farrar, 2015). This
study is reliable because in this data has been accumulated from the authentic source thus in this
information is gathered from the views and opinion of selected respondents who are the part of
the firm (Schuurman and et. al., 2011). However in this data has been gathered through filling
the questionnaire from the respondents. Along with this, the chosen area of work is valid too as
information is gathered through working employees of the firm and researcher also taking views
from the published research articles and previews researcher of similar area of research project
(Odhiambo, 2018).
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