Research Proposal: Impact of Employee Satisfaction at Iceland Foods

This research proposal examines the impact of employee satisfaction and motivation on the organizational performance of Iceland Foods Ltd. The introduction highlights the importance of job satisfaction in the business environment and the need to understand employee needs. The research aims to identify the issues of employee satisfaction and motivation faced by Iceland, determine their impact on performance, identify strategies to improve satisfaction, and determine the benefits of such strategies. The literature review provides a comprehensive overview of scholarly resources on the topic, emphasizing the significance of employee satisfaction and motivation for organizational success. The research methodology will use an interpretivism philosophy. The report explores various strategies for employee satisfaction, including recognizing employees, setting goals, providing training, and offering compensation and benefits. The anticipated benefits include adopting new technologies, improving organizational performance, and achieving goals. The report concludes with a discussion on the research methodology, including research philosophy, research approaches, and data collection methods.

Research proposal

Table of Contents
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................1
Research Aims and Objectives........................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY....................................................................................................5
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
In business environment different types of challenges are running continuously that affected
the organizational performance. Employee satisfaction or job satisfaction is the important aspects
for business industry as it retain the people at the work place and managing the all functions. In
other words, Job satisfaction is the measurement of achievement, recognition, responsibility,
growth and other matters which are used to develop the organizational performance and
productivity (Lund-Thomsen, Hansen, and Lindgreen, 2019). In the business environment there
are different organization who identify the needs of employees and provide them products and
services. Employee motivation is also important for organization that can be used to getting the
work done and attaining the business goals. To understand about Iceland Food Ltd. that is large
number of supermarket operating its business with the help to employees which can help to
develop the organizational productivity.
Research Aims and Objectives
Research Aims:
“To identify the impact of employees satisfaction and motivation on organizational
performance”. A case study of Iceland Food Ltd.
Research objective
 To identify the issue of employee satisfaction and motivation faced by Iceland
 To determine the impacts of employees satisfaction and motivation at Iceland
performance
 To identify the different strategies of employee satisfaction and motivation
 To determine the benefits of employee satisfaction and motivation that can be get by
Iceland.
Research Questions
 What are the issue of employee satisfaction and motivation faced by Iceland
 What is the impacts of employees satisfaction and motivation at Iceland performance
 What are the different strategies of employee satisfaction and motivation
 What is the benefits of employee satisfaction and motivation that can be get by Iceland.

LITERATURE REVIEW
Literature review is the survey of scholarly resources on a specific topic which can help to
develop the business insights and managing the higher performance. This research section
focuses on determining the key goals of conducting research in an efficient manner in order to
generate a better knowledge base by gathering relevant information and data from various
sources. The current inquiry is focused on the importance of job satisfaction and motivation on
increasing success of the business. This is comprehensive summary of articles, books and journal
which develop the understanding about single topic by collecting information from various
resources and actions (Vilčeková, Much, Peráček, and Strážovská, 2020). It encompasses a broad
course of research that aids in increasing individuals' knowledge base in the subject of employees
’ job satisfaction motivation, both of which are critical to running a business and developing
organizational productivity. In relation to Iceland, business issues such as job satisfaction and
motivation related arises in organization.
To identify the issue of employee satisfaction and motivation faced by Iceland
As per view point of Ponte 2019, For each organization it is important to understand
about importance of employees and provide them right suggestions to get the working done and
managing the performance. The assets of organization is employees who run their business by
understanding goals and giving their contribution to complete the project. To have the proper
understanding about employees needs can be great opportunity for business as it can help to
attracts the large number of employees and make decision to retain at the workplace. Employees
satisfaction and motivation is the major terms for any business organization as they contributes
in each function and activities by managing the each task and developing the performance. In
relation to Iceland, employees satisfaction and motivation is important as number of employees
are working who have different wants that should be filled for the purpose of getting work done
and managing the higher performance at the workplace. This can help to attracts the large
number of employees and customers which develop the organizational performance and attain
the profitability. This bring the changes and challenges by analysis which can help to developing
the organizational performance and productivity effectively.
To determine the impacts of employees satisfaction and motivation at Iceland performance
According to Masriah, 2021, Employees satisfaction is the main aspects for business
organization as with the help to engagement all functions and activities can be run effectively

and supports to develop the organizational performance. Engage employees are the engine of
company which used in organization for the purpose of running their business and attaining the
competitive advantages. In each organization it is important to have satisfaction and employee
motivation which can attracts the large number of customers and increase the business
profitability. In relation to Iceland, that is Frozen supermarket in UK selling the different types
of products and services. In this organization employees is playing the important role as it
identify the vacancy the recruit the skilled and talented people who get engaged in organization
function which can help to manage the all function and activities. The management understand
the requirement of their employees and provide them satisfaction and motivation which can help
to develop the organizational performance and productivity. This impacts of employee
satisfaction and motivation is positive as it bring the changes and challenges at the workplace
which can help to develop the organizational productivity. With the help to motivation and job
satisfaction it become easy for organization to identify the problems of employees and provide
the optimum solution which can help to attain the competitive advantages.
To identify the different strategies of employee satisfaction and motivation
As per view pint of Uysal 2019, To increase the business productivity and profitability of
organization employee satisfaction and motivation focused by management that provide the an
opportunity to grow their business. Employees motivation is an intrinsic and internal drive that
are related to work activities and managing the business performance. This is important for
organization to use different types of strategies and planning which can be used to develop the
organizational performance and productivity. In relation to Iceland, variety of products and
services are provided to customers which supports to developing the profitability. There are
different strategies of employee motivation and satisfaction that are as defined below:
Identifying and recognising the employees – To satisfied the employees there is need to
identify the employees needs and recognise them in front of all which can help to managing the
all functions. Tin relation to Iceland Frozen Supermarket, management can be use recognising
strategy which can be used to identify the problems and managing the higher performance. This
can help to increase the business sales and performance.
Setting goals – For each organization it is important to decide the goals and objectives by
analysing the current market and labour market which can help to develop the business
performance. the management is require to set the goals by analysing the functions and deciding

goals that can help to operate the business regularly. In context Iceland Frozen supermarket,
management et the goals and allocate the responsibilities between employees which can help to
develop the organizational performance and productivity (Tsigaris, and da Silva, 2020).
Training and development – In business organization number of employees are working
who have different culture and skills to work properly. This is important for organization to
understand the culture and provide the proper training and development programme so they can
accept the challenges and changes that can help to getting the work done and maintaining higher
performance. In relation Iceland, management is require to provide the training and developing
programme to their customers which can help to develop the organizational productivity. This
make sure their staff and increase their skills to accept the challenges and new techniques which
can help to develop the business performance.
Compensation and benefits – To increase the motivation and job satisfaction between
employees there is need to provide the compensation and benefits by understanding problems of
their employees. In relation to Iceland, management identify the problem of their staff and
provide them various benefits which can help to develop the organizational performance and
productivity.
Therefore, from the above strategy it can be understand that employee satisfaction and
motivation is the main for organization as it attracts the employees, getting ready to work and
managing the all functions which can help to attain the higher performance and profitability in
the business environment. This helps to solve the business issues which are running in business
environment and develop the organizational performance.
To determine the benefits of employee satisfaction and motivation that can be get by Iceland.
According to Ramli 2019, In business organization there are many activities and
functions that needs to complete on time and managing the productivity. Employee satisfaction is
the ways of knowing what people think about their skills and working method which is
performing for the purpose of getting something in return and retaining the employees at the
workplace. If there is not job satisfaction and employee motivation then it can be create the
challenges in running business and also it affects the business profitability. Iceland is the larger
size organization that faced the issues of employee turnover and lower profitability to lack of job
satisfaction and motivation. The management of such organization identify the market trend and

introduced different motivational strategies which applied by organization and getting the
different benefits such as:
Adopting new technology and motivation – For business organization new technology and
innovation can be adopted which can help to develop the organization. Each and every
organization is require to understand what employees needs and wants which increase the
business performance and productivity. In relation to Iceland, management introduce the
technology and innovation which can help to develop the organization performance.
Improve the organizational performance – The management is require to understand the
requirement and bring the new activities which can help to develop the business performance. By
using different types of technology and engagement all staff which can help to develop the
organizational productivity. The business performance of Iceland is increasing and improves the
business performance by using motivation strategy (Öksüz and et.al., 2019)
To attain the organizational goals and objectives – This is important for organization to
decide the goal and allocate the activities between employees which can help to develop the
organizational performance and attain competitive advantages. In relation to Iceland,
management used the different types of motivational strategies which used by employees and
management for the purpose of developing their business activities and functions effectively.
Thus, Iceland is taking the advantages of job satisfaction and motivation strategy which
can help to maintaining higher performance and profitability. This helps to attain the competitive
advantages by improving functions and activities.
RESEARCH METHODOLOGY
This can be explained as proper way and methodology which is decided by researcher in
order to developing organizational performance and maintaining performance. The research
methodology in current report is used to identify the different strategies and planning for the
purpose of solving problems and managing the functions. The discussion about different
methodology are as explained:
Research Philosophy
Research Philosophy is employed and is regarded as a source from which data is
gathered. The purpose of the study is also taken into account, whether it is positive or negative in
character. Thus, research paradigm is defined as a process in which data is acquired, analyzed,
and then used to draw a meaningful conclusion. It consist of two categories positivism and

interpretivism. The positivism philosophy is bases on factual knowledge and understanding that
can be observe and validate data. Interpretivism philosophy is used to evaluating data as per
human interest and managing the all activities (Baptiste, 2019).
Justification – The current report is about business issues that pertaining in business
environment, Interpretivism philosophy is used by researcher which can help to develop the
understanding and collecting the right information.
Research approaches
It is regarded as a crucial component of research technique since it assists investigators in
evaluating and analyzing data in order to conduct this study more effectively. This is primarily
dependent on and concerned with subjective studies of assessment, individual opinion, and
behaviour. This involves inductive and deductive approach that can help to managing the all
functions and support the study.
Justification – In relation to current research about job satisfaction and motivation,
inductive approach is used by researcher for the purpose of knowing impacts if organization does
not focuses on satisfaction and motivation.
Research design
This is a concept that consists of several strategies that researchers might employ to do
research more effectively. With both the help of this strategy, objectives are created, and the
money and effort required to complete the activity are examined so that appropriate results can
be obtained. This is important for researcher to conduct the business analysis and introduce the
positive outcomes. It is further classified into three types: exploratory, descriptive, and
experimental.
Justification - Thus, in preparing this report, the investigator adopted a descriptive
research design, which allows problems to be recognized and solved utilizing appropriate
approaches. In descriptive study, different types of information and data can be collected by
conducting the proper analysis and managing performance (Singh, and Singh, 2019).
Research strategy – This can be explained as conceptual prospectus of research which
used to develop the understanding and performance by managing all functions and activities.
This is important for researcher to conduct the market and business analysis that can help to
develop the understanding and managing the productivity. The categories of research strategy are

archival, case study, experimental, and action research which can help to managing the all
functions.
Justification – Different business issues are running in business environment that needs
to be solve and managed properly. In relation to job satisfaction and job motivation, case study
as strategy is used by researcher which can help to develop the organizational performance and
attaining the right outcomes effectively.
Data sampling
Data sampling is an important aspect of research since it determines the group of
participants so that a suitable population estimate may be obtained. This includes a fraction of
the population because it is impossible to survey everyone. This is further subdivided into
statistical and non-probabilistic categories, which researchers might employ to obtain relevant
data.
Justification – The current research is about lack of job satisfaction and motivation that
impacts on organizational performance and productivity negatively. The investigator has taken
30 respondents for this study, which is sufficient for obtaining better results (Gopinath, 2021).
Data analysis and technique – This is also a methodology that relates to research and
used to develop the understanding about particular topic and states how the information should
be collected. In research methodology data technique is classified in two category such as
qualitative and quantitative which can help to managing information and attaining the higher
performance. The qualitative research is based on subjective study of individual’s perspective
and behaviour that is undertaken and managed the all activities. Investigators mostly employ
procedures such as interviews, questionnaires, and surveys to gather information. The
quantitative research tends to using for collecting numerical and statistical data which can help to
reaching the positive outcome and attaining the higher performance.
Justification – Iceland Food Ltd is British super market chain in Deedside, Wales. This
mainly emphasis on the sale of Frozen foods. In relation to current research about employee
satisfaction and motivation, where different strategies are introduced by management for the
purpose of developing the organizational performance and activities qualitative and quantitative
research has been used by researcher that can help to managing all functions and activities
effectively (Hughes, Robert, Frady and Arroyos, 2019).

Ethical issues – This can be explained ethical aspects and issues which are running in the
business environment and affected the organizational productivity. This is important for
organization to understand or identify the ethical issues which can be arises in business activities
and needs to be solved properly. The ethical issues in relation to current research are lack of
confidentiality, not following the ethical principles, lack of time management, and cost that can
be create the challenges for running business and affected the productivity.
Justification – In relation to current research management uses the ethical principles and
aspects are followed successfully which can help to managing the all functions and activities
effectively. This bring the changes and higher performance at the workplace and maintaining
productivity effectively (Safuan, and Kurnia, 2021).
Research limitation – The limitation of research are increasing cost while conducting
research, lack of time as researcher have short period to collect the information, lack of skilled
team members which do not accept the changes and challenges while doing the research.
Time scales – This can be explained as arrangement and events which are used by
researcher by deciding the time period for the purpose of running their business and managing
the higher performance. In other words, time scale is stating the time period in which task can be
complete properly. In relation to current research, time scale is 6 month in which task will be
completed and managed properly.

Gantt Chart : This can be explained as tool which is used by individual for the purpose
of scheduling the project and making simple the each task. This is important for researcher to
analysis the market and conduct the research properly according to timeline that can help to
managing the all activities effectively. in other words, it consist specific activities and get the
positive outcomes. In relation to current research about job satisfaction and motivation Gantt

CONCLUSION
From the report it can be concluded that job satisfaction and motivation is important for
each organization as it influence the number of employees and getting the work done effectively.
If all functions and activities are done properly then it will be opportunity to grow their business.
The strategies of motivation are recognition, performance appraisal, training and development,
and compensation or benefits that attracts the number of employees and complete the work
properly. Research methodology is related to research strategy, philosophy, approach, choice and
others that supports to collect the information and managing performance.