Evaluating Employee Job Satisfaction at Maruti Suzuki India Markets

This report analyzes and evaluates employee job satisfaction at Maruti Suzuki in the Indian market. It addresses the need for improved employee satisfaction strategies due to the changing market dynamics and increased competition in the Indian automobile industry. The study aims to understand job satisfaction within Maruti Suzuki, evaluate current employee policies, determine the current satisfaction level, and assess the factors influencing it. The research employs both qualitative and quantitative methods, utilizing primary data collected through questionnaires and secondary data from literature reviews. Ultimately, the report seeks to recommend strategic practices to enhance employee job satisfaction and improve overall organizational performance. Desklib provides access to this and similar assignments for students.

CHAPTER 1: INTRODUCTION
Here, in this particular chapter of the study will going to emphasize on the research topic “An
analysis and evaluation of employee job satisfaction at Maruti Suzuki in the Indian markets”.
The present scenarios of the several processes involved to satisfy the employees of the
companies in the Indian market are not much effective and are majorly based on the traditional
techniques and practices. Since the markets are frequently changing with the development of
the technology, infrastructure, needs of the people and several other aspects of the business,
there is a need to focus on one of the most important business entity; the employees. The
Indian automobile industry is projected to gain a huge growth with the invasion of the new
companies and brands in the markets of India, so the present companies has to deal with
several consequences and concerns that may occur in the businesses. Maruti Suzuki is one of
the largest automaker in India and they are also experiencing several issues in making their
employees satisfied with the pay cheques, support, training and development, professional and
personal growth because of several factors that affect them directly. In addition to this, the
increased rate of competition in the markets has severely affected the business processes and
the practices of the HR departments of the country. Hence, the study will be going to highlight
the employee job satisfaction practices performed by Maruti Suzuki with operative evaluation
of the processes. Moreover, the research will include the proper explanation of the issue in
depth, importance and significance of research, employees experience, cases of some other
companies in India so that the study can finally conclude on the context and make relevant and
needful recommendation.
1.1 TITLE OF THE PROJECT
The present study is incorporated with the title “An analysis and evaluation of employee job
satisfaction at Maruti Suzuki, India”.
1.2 KEY WORDS
1.3 PROBLEM STATEMENT

According to the facts and figures by the experts and the management of the company, Maruti
Suzuki is a leading brand in the Indian markets where the other brands and far more behind the
standards that company has created in past and pursuing at present. The company is also
ahead from other in terms of generation of the revenue and market value by the social
responsibilities and focusing on the environmental concerns of the automobile sector of India.
Even after gaining a lot of success in the markets and creation of a huge brand name in the
business, it has been found that the employees of the company are not gaining what they want
in terms of pay scale, motivation, skill development, personal and professional development
trainings etc. which eventually affecting the job satisfaction of them and increase in the attrition
rates in the company. Just because of the decreasing level of employee job satisfaction, it can
be said that the company might experience some severe consequences in future and to handle
and avoid them there is a need to make effective strategical implementation of the plans and
the decisions of the company. Hence the report is majorly based on the problem statement of
employee job satisfaction in Maruti Suzuki and HR practices in the company.
1.4 RESEARCH OBJECTIVES
The primary objectives of the study are described below:
 To understand effectively about the job satisfaction in the Maruti Suzuki, India.
 To analyze and evaluate the present policies and norms defined for the employees of
the company
 To determine the current level of job satisfaction of the employees of the company.
 To appraise the variety of factors and their implications on the job satisfaction of the
workplaces of the company.
 To recommend and develop strategic and tactical practices to enhance the job
satisfaction in employees
1.5 RESEARCH QUESTIONS
1. What are the needs of job satisfaction to the employees of Maruti Suzuki?
2. What are the current HRM and other welfare policies followed by the Maruti Suzuki?

3. At what extent the policies used by the company are effective?
4. What is the impact of job satisfaction on the performance of the employees?
5. What are the major factors affecting the job satisfaction level?
6. What are the major changes needed for the organization in terms of job satisfaction?
7. What would be key strategies and tactics that will enhance the job satisfaction among
employees of Maruti Suzuki?
1.6 NEED OF THE STUDY
Regarding the studies which had performed and expert views, the job satisfaction of the
employees of any organisation or a workplace is one of the biggest factor that can hinder or
foster the productivity, sales ratio, market value, revenue generation and many more aspects of
the business. Considering all of them, the present research study will be helpful to gain a
deeper knowledge about the job satisfaction in one of the leading automobile company of
India; Maruti Suzuki. In addition to this, the study will also help in understanding the needs and
demands of the employees of any workplace so that the HR managers all over the world can
understand them and make effective strategies which can make their employees satisfied in
both personal and professional aspects.
1.7 RESEARCH TYPE
The present research will be developed through a variety of research methodologies and
techniques. The data collected in the research will be based on primary and secondary data in
the form of literature reviews and questionnaire. The literatures and articles were taken from
the journals, news, internet sources and blogs of the experts of the related industry. the
primary questionnaire has been made with the open-ended questions, face to face meets,
phones and emails asked from the customers, managers, employees, etc.
1.8 RESEARCH APPLICATION
In this research, the researcher would be utilizing both qualitative and quantitative research
approach in order to collect the data and accomplish research objectives. The use of both

approaches in the research is helpful at huge extent as both approaches complement each
other. There are two sources for data i.e. primary source and secondary source. In primary
source, the data would be collected by conducting the questionnaire that would be provided to
retailers, end customers, wholesalers, and employees of organizations. Further, the secondary
data would be collected with the literature review of articles and journals. Then, the collected
data would be put in tabular manner and it would be analyze with help of excel table and charts
which provides adequate knowledge and understanding. After that, the finding will be delivered
to the company that utilized it for the planning and implementation along with suitable
analysis.