Employee Satisfaction in Pandemic: A Case Study on Morrisons

This report investigates the significance of employee satisfaction during the COVID-19 pandemic, focusing on Morrisons as a case study. The research aims to determine the importance of employee satisfaction in maintaining effective business operations during the pandemic. The objectives include understanding the need for employee satisfaction, examining the challenges faced by Morrisons in managing employees and business operations, and evaluating the strategies adopted to satisfy employees. The research employs a positivism philosophy, cross-sectional time horizon, deductive approach, and a survey strategy with primary and secondary data collection methods. Data analysis includes frequency distribution techniques. The report concludes that customer satisfaction is crucial for any company and depends on the products and services provided. Recommendations include providing better products and services and offering employees opportunities for growth and recognition. The report provides a detailed literature review, methodology, data analysis, and interpretation, drawing conclusions and offering recommendations for improving employee satisfaction within the organization.

Pandemic and Workplace
Management
To analyse the impact of social media in developing the
marketing of today's business world. A study on Marks
& Spencer

Content
• INTRODUCTION TO THE PROJECT
• BRIEF LITERATURE REVIEW
• METHODOLOGY
• DATA ANALYSIS AND INTERPRETATION
• CONCLUSION
• RECOMMENDATIONS
• REFERENCES

INTRODUCTION
• Employee satisfaction is considered as important element within the
organisation which helps in boosting employee productivity and overall
performance.
• This is necessary for the organisation to ensure that their employees are
satisfied so that they can work in negative circumstances.

Research aim and Objectives
Research aim
• To determine the significance of employee satisfaction at workplace under pandemic COVID-19 situation for
carrying out business operations effectively within an organisation”. A study on Morrisons
Research objectives
• To understand the need and importance of employee satisfaction during COVID-19 within Morrisons
• To examine the challenges faced by Morrisons during COVID-19 in terms of managing employees and carrying out
business operations
• To evaluate the strategies adopted by Morrisons to satisfy employees in the workplace during COVID-19

Research Questions
• What is the need and importance of employee satisfaction during COVID-19 within
Morrisons?
• What are the challenges faced by Morrisons during COVID-19 in terms of managing
employees and carrying out business operations?
• What are the strategies adopted by Morrisons to satisfy employees in the workplace
during COVID-19?

Research Rationale
• The prominent rational behind the current research is to develop
understanding in terms of employee satisfaction and challenges faced by UK
retail industry in the time period of COVID-19.
• This has been analysed that COVID-19 has created issues within employee
management and business operations as well (Kurdi, Alshurideh and Alnaser,
2020).

Brief Literature Review
• According to the view of Karatepe, Saydam, and Okumus (2021), customer
satisfaction is refer to the measurement that determine how the customers
expectations meets with the company's product and services.
• According to the point of view of Alonso, and et.al (2021), there are many
challenges and issues faced by Morrisons during global pandemic in
managing the employees.
• In the opinion to Morrison, Bliss, and McCaffrey (2021), there are some

Research methodology
• Research philosophy: Positivism
• Research approach: Deductive approach
• Research strategy: Survey strategy
• Research choice: Quantitative research
choice
• Time horizon: Cross section time horizon
• Data collection: Primary data and
secondary data collection methods
• Data analysis: Frequency distribution
technique

DATA ANALYSIS AND INTERPRETATION
Q.1. Do you think that employee satisfaction is a helpful
element which helps in increasing employee retention?
Frequency
a) Yes 15
b) No 10
c) Can't say 5
a) Yes b) No c) Can't say
0
2
4
6
8
10
12
14
16 15
10
5

DATA ANALYSIS AND INTERPRETATION
Q.2. What is the role of employee satisfaction for Morrisons during the crisis of global
pandemic COVID-19?
Frequency
a) Increased employee engagement 9
b) Enlarged employee retention 8
c) Improved organisation performance 7
d) Customer satisfaction 6
a) Increased employee engagement
c) Improved organisation performance
0
1
2
3
4
5
6
7
8
9
9
8
7
6

CONCLUSION
• From the above research, it has been concluded that customer satisfaction
is an important term for any company or industry.
• Customer satisfaction is depends on the product and services that is
provided by the company.
• The importance of customer satisfaction during the global pandemic. As it
is the one of the most tough situation.

RECOMMENDATIONS
• Provide better product and services: they should provide better product
and services. It is help to increase the customers satisfaction.
• Provide opportunities: they should provide opportunities to their
employees such as bonus, appraisal, promotions on their performance
based.

References
• Alonso, A.D., and et.al., 2021. Facing and responding to the COVID-19
threat–an empirical examination of MSMEs. European Business Review.
• Bangwal, D. and Tiwari, P., 2018. Workplace environment, employee
satisfaction and intent to stay. International Journal of Contemporary
Hospitality Management.
• Elrehail and et. al., 2019. Employee satisfaction, human resource
management practices and competitive advantage: The case of Northern