Research Proposal: ASDA Employee Training and Customer Satisfaction

This research proposal examines the effectiveness of employee training on customer satisfaction within ASDA during the COVID-19 pandemic. The study aims to identify the benefits of training, acknowledge issues faced by retailers, and determine effective training methods during the crisis. The report includes a literature review discussing the importance of employee training, the impact of COVID-19 on the retail sector, and potential training approaches. The methodology involves primary data collection via an online survey with ASDA employees, and qualitative and quantitative analysis will be used. The proposal also outlines potential outcomes, a risk register, and potential obstacles, concluding with the significance of training for business practices and customer satisfaction. The research explores the impact of training on employee performance and the importance of effective training strategies during challenging times, referencing various academic sources.

Research Proposal

Table of Contents
• Introduction
• Research Aim
• Research Objectives
• Literature Review
• Gantt Chart
• Potential Outcomes
• Risk Register
• Potential Obstacles
• Conclusion
• References

Introduction
It is very important for organisation to conduct effective and
efficient training to its employees in order to increase their
capability and performance (Numonjonov, 2020). Through
effective training organisation will be able to successfully carry
out business practices. This report is based on ASDA.

Research Aim
To explore the effectiveness of training of employees over
customer satisfaction during a pandemic crisis of Covid-19. A
study on ASDA

Research Objectives
To identify the benefits of training of employees over
customer satisfaction within the retail sector.
To acknowledge the issues faced via retailers due to the spread
of Covid-19
To determine the ways in which ASDA can render training to
employees during a pandemic crisis

LITERATURE REVIEW
To identify the benefits of training of employees over customer
satisfaction within the retail sector.
It has been analysed that training of employees is very important and it will
help employees to carry out required set of task in significant manner.
Training is a very important for employees within the organization because it
helps them in equipping them with the latest knowledge about the trends
within the industry as well as skills. When the employees of the company are
well trained and have recent knowledge about the market, they will be able to
serve the customers in an effective manner (Ahmad and et.al., 2019).

CONT...
To acknowledge the issues faced via retailers due to the spread of
Covid-19.
It has been analysed that there are different issues and problems that is faced by
retailer because of the spread of COVID 19 (Foley, 2020). Retail sector is very
large as it include number of business and products or service that is significant
for meeting with the requirements of customers. The outbreak of Covid-19 has
impacted different industries in an adverse manner. In infected areas markets
where the virus is spreading, actually every retail outlet - besides grocery stores
and pharmacies - has shut their doorways. Even those markets no longer
underneath quarantine orders have visible a precarious drop off in bodily
footfall in shops and department shops (Armstrong and Landers, 2018).

CONT...
To determine the ways in which ASDA can render training to
employees during a pandemic crisis.
It has been analysed that it is crucial for company to provide training to
its employees during a pandemic crisis. There are different ways and
approaches that could be consider by ASDA in order to render training
to its employees during a pandemic crisis (7 Ways To Boost Employee
Development Amid Covid-19 Crisis, 2021). The outbreak of the pandemic has
changed the way in organizations conduct their operations on a daily basis (Bell and
et.al., 2017). Therefore, the respective company ASDA has adopted various measures in
order to train its employees during the pandemic.

Methods
This can be describe as the process of collecting and gathering data for
different sources in order to successfully conduct research practices.
There are various ways through which researcher can gather information
and data in order to attain required outcomes.

CONT..
Primary method – This is refer as the way of collecting or gathering
information that is never used or collected before (Rodrigues and et.al.,
2020)). Primary research is characterized as a strategy utilized by
researchers to gather information, instead of relying upon information
gathered from recently done research.
Secondary method – Secondary method of data collection is very
effective and efficient in order to gather data in cost effective manner.

CONT..
Qualitative analysis – This is consider as the way of analysing and
determining information from different sources.
Quantitative analysis – Quantitative analysis includes the process of
collecting and analysing numerical data or information (Saunders and et.al.,
2020). In this research, investigator is considering primary methods in order
to find accurate and appropriate information. Researcher is considering
online survey as this will be most effective to gather information and there
will be 30. respondents who are employees of ASDA company.

Gantt Chart

Potential outcomes
Through this research practices and collected data it has been
analysed that retail company needs to successfully conduct
training of employees as it will help in enhancing customers
satisfaction and effectively conducting business practices during
COVID 19 pandemic. By undertaking this research, it has been found that
training and development is very important for any organization. This is because it
helps the companies in serving their customers in an effective manner and thus, gain a
competitive advantage (Bibi, Ahmad and Majid, 2018).

Risk Register
The resources you would need, what are the risk, where you
lack resources, knowledge, access etc.
In this research different resource that will be required are
financial resources, human resources, raw material and so on.
Lacking resources are financial resources as in order to carry
out different practices successfully research need to gather
more financial resources.

CONTD…
The knowledge that I intend to gain during this project is to enhance my understanding
about the concept of training and development as well as its importance for
employees. I also intend to develop new skills (Cobblah and Van der Walt, 2017). I
have learned that organizations that train their employees effectively, are able to
gain the trust of their employees.

Potential Obstacles
There are certain risks that can arise and pose as barriers for the study. For instance,
limited availability of funds can affect the overall process of data collection and the
potential outcomes of the study to a great extent (Karam, 2019). The primary
limitations of doing studies were, individual boundaries like lack of familiarity
with research strategies, lack of enjoy in doing research, and shortage of familiarity
with position of publishing articles in journals, but different limitations like
economic, cultural and social. It is important to identify these potential outcomes
and address the same in an effective manner.

Conclusion
From the above report it has been analysed that training is play
very important role in organisation and it will lead to increase
performance of employees in order to enhance customer
satisfaction during pandemic crises of COVID 19 (Noe, R.A.
and Kodwani, A.D., 2018). There are number of benefits of
training of employees over customer satisfaction in order to
enhance business practices and attain desired goals.

References
Numonjonov, S.D., 2020. Innovative methods of professional training. ISJ
Theoretical & Applied Science, 1(81), pp.747-750.
Zatsiorsky, V.M., Kraemer, W.J. and Fry, A.C., 2020. Science and practice
of strength training. Human Kinetics.
Foley, G. ed., 2020. Understanding adult education and training. Routledge.
Wong, E., Rice, L. and Kolter, J.Z., 2020. Fast is better than free: Revisiting
adversarial training. arXiv preprint arXiv:2001.03994.

CONTD…
Ahmad, A. and et.al., 2019. Effect of compensation, training and development and
manager support on employee commitment: the moderating effect of co-worker
support. Journal on Innovation and Sustainability RISUS, 10(2), pp.39-55.
Armstrong, M.B. and Landers, R.N., 2018. Gamification of employee training and
development. International Journal of Training and Development, 22(2), pp.162-
169.
Bell, B.S. and et.al., 2017. 100 years of training and development research: What we
know and where we should go. Journal of Applied Psychology, 102(3), p.305.
Bibi, P., Ahmad, A. and Majid, A.H.A., 2018. The impact of training and development
and supervisor support on employees retention in academic institutions: The
moderating role of work environment. Gadjah Mada International Journal of
Business, 20(1), pp.113-131.