Addressing Employee Turnover at Sports Direct: A Management Report

This report focuses on the issue of high employee turnover at Sports Direct. The analysis identifies the core problem as demotivation among the workforce, stemming from a lack of employee engagement and recognition. The report applies the X and Y theories of motivation, suggesting that Sports Direct should implement strategies that address both the need for structured supervision (X theory) and the desire for autonomy and accomplishment (Y theory). The solution proposed involves motivating employees through monetary and non-monetary rewards, fostering a positive work environment, and improving employee retention. By focusing on these aspects, Sports Direct can enhance its brand image and achieve its organizational goals.

Project

MAIN BODY
What do you consider the core reasons for this specific problem at Sports Direct?
In Sports Direct, the specific problem is high employment turnover by which huge
number of employees is leaving the organisation due demotivation among the workforce as the
management is not taking any initiative to influence their employees nor they are considering
their high working employees that are giving their best in attaining the organisational goal
(Cattani and et. al., 2020).
Identify the management theories that is intended to apply in the specific problem.
In order to resolve the specific problem, the management is using the X and Y theory of
motivation in which theory X belief that the employees can be motivated by giving the proper
supervision so that they can get their work done in an appropriate manner (Domingo, 2020). On
other hand, theory Y says that employees can be motivated by finding autonomy and the sense of
accomplishment so Sports Direct can solve the problem by applying this theory in order to
motivate their employees.
Finds the ways by which the problem can be solved
High employment turnover can be reduce motivating the employees so that they feel
valued with the organization that they can the important resources for an organisation. They must
given the monetary and non-monetary rewards so that they can work with their full potential in
order to get the desired outcome. Sports Direct can establish a good rand image in the market by
retaining their employees within the organisation by using above discussed aspect and reach to
their desired goal.

REFERENCES
Books and Journals
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Mohammed, N. and Kamalanabhan, T.J., 2020. Tacit Knowledge Sharing: An Integration of
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