Industry Research Project: Employee Turnover at ASDA Supermarket Chain
VerifiedAdded on 2020/02/24
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AI Summary
This industry research project investigates the issue of employee turnover within the ASDA supermarket chain in the United Kingdom. The research aims to identify the underlying reasons for high employee turnover, its impact on revenue, profitability, and customer satisfaction, and explore potential solutions. The project poses several research questions addressing ASDA's growth, customer perceptions, and its reputation as a supermarket chain, as well as the factors contributing to employee turnover and its impact on productivity. The research employs a qualitative approach, utilizing an online survey distributed to both ASDA customers and employees to gather data on their experiences and opinions. The survey includes sections on general information, customer satisfaction with products and services, and employee perspectives on the work environment, management, and compensation. The research also considers relevant literature on employee turnover and human resource management, incorporating ethical considerations regarding data access and privacy.
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