Business Dissertation: Analyzing Employee Turnover at Aston Martin

This business dissertation investigates the impact of employee turnover on the productivity and performance of Aston Martin. It aims to identify the causes of high employee turnover within the organization, examine its impact on productivity and performance, and assess strategies to minimize turnover. The research employs a positivism philosophy and a deductive approach, utilizing both primary and secondary data collection methods with probability sampling. Potential outcomes highlight the importance of employee engagement and effective communication in improving overall business performance and productivity. The dissertation reviews literature on lack of recognition, organizational culture, remuneration, and benefits as potential causes of turnover, and suggests strategies such as effective communication and positive working culture to improve employee retention. Desklib provides this and other solved assignments for students.

Business Dissertation
(To analyse the impact of employee turnover
on the productivity and performance of an
organisation)

Table of Contents
INTRODUCTION...........................................................................................................................3
Research aim...............................................................................................................................3
Research objectives.....................................................................................................................3
Research questions......................................................................................................................3
BRIEF LITERATURE REVIEW ...................................................................................................4
What are the causes of high employee turnover within Aston Martin?......................................4
What is the impact of high employee turnover on productivity and performance of Aston
Martin?........................................................................................................................................4
What are the strategies that could be used by Aston Martin to minimise employee turnover in
the organisation?.........................................................................................................................4
RESEARCH METHODOLOGY ....................................................................................................6
POTENTIAL OUTCOMES ............................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Employee turnover is the measurement in which employee leaves the jobs during the
specific time period. Human resource department within an organisation is associated with
understanding employee needs within an organisation so that the same can be satisfied and
greater edge can be provided within the organisation (De Winne and et. al., 2019). This is
analysed that within an organisation employees are treated as asset which means that with the
help of employee efforts business objectives can be attained. For the current report organisation
is taken as Aston Martin which is one of the largest British luxury car manufacturer. The
organisation is having global presence so that for them their employee play significant role in
attaining business objectives. In this manner the company is needed to introduce various
methods by which they can increase employee retention in the organisation.
Research aim
To analyse the impact of employee turnover on the productivity and performance of an
organisation. A study on Aston martin.
Research objectives
 To investigate the causes of high employee turnover within Aston Martin
 To examine the impact of high employee turnover on productivity and performance of
Aston Martin
 To assess the strategies that could be used by Aston Martin to minimise employee
turnover in the organisation
Research questions
 What are the causes of high employee turnover within Aston Martin?
 What is the impact of high employee turnover on productivity and performance of Aston
Martin?
 What are the strategies that could be used by Aston Martin to minimise employee
turnover in the organisation?

BRIEF LITERATURE REVIEW
What are the causes of high employee turnover within Aston Martin?
According to the viewpoint of Fazendeiro (2020), there are various reasons due to which
high employee turnover is seen within the organisation, some of these are elaborated as under:
Lack of recognition: In every organisation employees are working with their utmost abilities so
that to meet business objectives and to inhale personal growth as well. In this manner when an
employee is not able to get needed recognition in the working organisation then they cannot be
retained in the organisation for longer duration of time.
Organisation culture: Organisational culture is considered as the working arrangement within
the organisation. Organisational culture plays significant role in employee retention as this
enable the employees to work with high level of comfort so that to attain business objectives
(Bigembe, 2021). When an employee is not able to cop up with organisational culture then this
will develop negative perception for their working and this may lead into high employee
turnover.
Remuneration and benefits: Monetary benefit is the another reason due to which high
employee turnover can be seen within the organisation. As lesser pay will develop job
dissatisfaction within employee which would lead into high employee turnover.
What is the impact of high employee turnover on productivity and performance of Aston Martin?
According to Jehanzeb and Mohanty (2018), employees are considered as major asset for
the organisation which means that employee efforts are considered as primal for the organisation.
Due to high employee turnover productivity and performance of employees and business can be
decreased. This is analysed that the major reason of high employee turnover could be job
dissatisfaction and this will reflect negatively to employee productivity and performance (Lin
and Huang, 2020). On the other hand, due to the reason of high employee turnover this is
difficult that to manage performance of the organisation as situation of mismanagement can be
seen.
What are the strategies that could be used by Aston Martin to minimise employee turnover in the
organisation?
According to the perception of Jabeen, Friesen and Ghoudi (2018)there are various
strategies that can be used by the organisation in order to minimise employee turnover. In this

manner effective communication is the major strategy that can be used by the organisation so
that employee grievance can be settled in earliest time period. On the other hand, another
strategy is to provide positive working culture within the organisation so that higher employee
satisfaction can be rendered. With the help of positive working environment, employees can
work with higher efficiency and capabilities which is one of the positive aspect for business
success (Ozkeser, 2019). Using these effective strategies the organisation can minimise ration of
employee turnover and acquire their employee contribution in managing business objectives.

RESEARCH METHODOLOGY
Research philosophy
Positivism and interpretivism are defined as two types of research philosophy methods.
In the following study, positivism philosophy has been selected by the investigator because it
assists in interpreting quantitative information in a more reliable manner.
Research approaches
Research approaches are of two different forms that are defined as deductive and
inductive (Knottnerus and Tugwell, 2018). Deductive approach has been chosen in the present
research by the researcher because it mainly helps in deriving the existing theories in an
appropriate manner.
Research methods
Research methodology is considered as an important section of the research that helps in
collecting relevant and authentic information about the topic. This helps in maintaining the
validity and reliability of the given collected data in a proper way so that research aim and
objectives can be attained.
Data collection
For collecting the data on the selected research topic there are mainly two kinds such as
primary and secondary (Ndlovu-Gatsheni, 2019). Both primary and secondary data has been
selected by the investigator in the following study as it helps in gathering and analysing right and
valid information from relevant sources.
Sampling
Probability and non-probability are two different techniques of sampling (Tayebi
Abolhasani, 2019). In carrying out following research, the researcher has chosen probability
sampling method as it helps in interpreting and evaluating numerical facts and figures in a easy
and effective way.
Ethical considerations
In the following study ethics place a very important position as it helps in completing the
whole research in a proper and significant way (Ledford and Gast, eds., 2018). Ethics helps in
maintaining all the rules and regulations while carrying out the research on a particular topic.

POTENTIAL OUTCOMES
The main outcome obtained from the present research is that employee turnover is a very
serious concern for the company which they need to consider for better working business
operations. It is important for the company to engage employees in all the business activities and
in the process of decision making so that they improve the overall performance and productivity
of the business in the competitive market.

REFERENCES
Books and Journals
Bigembe, A., 2021. How Texas Department of Criminal Justice (TDCJ) can Successfully Select
and Train Personnel in Order to Enhance Professionalism and Reduce Employee
Turnover and Other Costs (Doctoral dissertation, Northcentral University).
De Winne, S., and et. al., 2019. The impact of employee turnover and turnover volatility on labor
productivity: a flexible non-linear approach. The International Journal of Human
Resource Management, 30(21), pp.3049-3079.
Fazendeiro, E.A., 2020. Equity Research-Aston Martin Lagonda (Doctoral dissertation,
Universidade de Lisboa (Portugal)).
Jabeen, F., Friesen, H.L. and Ghoudi, K., 2018. Quality of work life of Emirati women and its
influence on job satisfaction and turnover intention: Evidence from the UAE. Journal of
Organizational Change Management.
Jehanzeb, K. and Mohanty, J., 2018. Impact of employee development on job satisfaction and
organizational commitment: person–organization fit as moderator. International Journal
of Training and Development, 22(3), pp.171-191.
Knottnerus, J.A. and Tugwell, P., 2018. Ethics of research methodology requires a methodology
of research ethics. Journal of Clinical Epidemiology, 100, pp.v-vi.
Ledford, J.R. and Gast, D.L. eds., 2018. Single case research methodology (p. 377). New York,
NY: Routledge.
Lin, C.Y. and Huang, C.K., 2020. Employee turnover intentions and job performance from a
planned change: the effects of an organizational learning culture and job
satisfaction. International Journal of Manpower.
Ndlovu-Gatsheni, S.J., 2019. Provisional notes on decolonizing research methodology and
undoing its dirty history. Journal of Developing Societies, 35(4), pp.481-492.
Ozkeser, B., 2019. Impact of training on employee motivation in human resources
management. Procedia Computer Science, 158, pp.802-810.
Tayebi Abolhasani, A., 2019. Introduction to research methodology: Standard procedures for
qualitative data analysis. Science and Technology Policy Letters, 9(2), pp.67-96.