Business Plan for Encore Coffee Roaster Startup - University Project

This business plan outlines the strategy for Encore Coffee Roaster, a startup coffee shop targeting students and faculty near the University of Melbourne. It details the company's mission to become a daily necessity for coffee lovers, offering superior quality gourmet coffee and a comfortable meeting place. The plan includes a market analysis highlighting the growing coffee shop industry in Australia, a marketing strategy focused on competitive pricing and social media advertising, and an operational plan emphasizing high-quality coffee and convenient location. Financial assumptions, risk assessments, and exit strategies are also discussed to ensure the business's long-term sustainability and profitability. The document concludes with key performance indicators (KPIs) for monitoring progress and references to relevant academic literature.