Encore Consultancy Services: One-Stop Solution Business Plan

This business plan details Encore Consultancy Services' strategy to provide a one-stop solution for plumbing, electrical, and maintenance services in Kerala. The plan includes an executive summary, business concept, feasibility research, business model, and business plan. The company aims to launch a mobile application and website to connect customers with technicians, addressing the shortage of blue-collar workers in the region. The feasibility research analyzes the market, industry, and financial aspects, using models like PESTLE and Porter's Five Forces. The business model focuses on customer value, channels, and revenue. The plan also outlines the specific features of the mobile app and website, targeting both homes and businesses. The project's timeline anticipates operations starting around August 2019. The plan emphasizes the use of technology to save customers time and cost, and to offer quick and efficient services. Various stakeholders are involved in the development and launch of the mobile application and website.

Encore Consultancy
Services

EXECUTIVE SUMMARY
Business development entails processes and tasks to create and implement chances of
growth within and between organizations. It is the development of long term value for an
enterprise from markets, customers and relationship. In order to identify one stop solution for
plumbing, electrical and any maintenance work at home or company is a most essential business
idea. For this, Encore Consultancy services is a new business idea that have decide to launch
mobile application and website for people who live in state of Kerala. For developing business
idea, there are some steps which have been completed in an effective manner. Introduction
chapter have been done by analysis terms of references, design and structure of the report,
actionable assumptions, timescales etc. Along with this, business concept is another chapter for
developing business idea. In this product, service, target market, value added, specific features,
stakeholders, window of opportunities have been identified which will support Encore
Consultancy services in development of its new business idea.
Feasibility research have been finished by identifying needs of primary and secondary
data, key areas of feasibility research i.e. product/service, industry, market, organisational and
finance. All these types of feasibility helps Encore Consultancy services in identification of
political, social, environmental, legal, economical and technological situation of Kerala. In this,
industry feasibility have done with the use of Porter's Five-Force Model. This model helps an
enterprise by providing accurate information about the competitive rivalry, threat of new
entrants, bargaining power of suppliers, bargaining power of customers and threat of substitutes.
As all these factors will helps an organisation by providing opportunities for its success and
growth and different countries. Business model is another important part for business
development which have also completed by including different aspects such as customer,
superior value propositions, channel, revenue etc. Business plan is last step which have been
done by creating viability of the plan, budgets and investment requirement etc. Therefore above
discussed all steps of are useful and essential for development of new business in Kerala.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
TOPIC .............................................................................................................................................1
CHAPTER 1: INTRODUCTION ...................................................................................................1
Overview of Business development plan ...................................................................................1
Terms of reference for the proposal ...........................................................................................1
Rationale for business idea..........................................................................................................2
Relevant Models and Information Sources used ........................................................................2
Actionable Assumptions ............................................................................................................2
Timescales for achievement .......................................................................................................3
Business Proposal Structure........................................................................................................3
CHAPTER 2: BUSINESS CONCEPT ...........................................................................................4
Product or service........................................................................................................................4
Target Market..............................................................................................................................4
Value added.................................................................................................................................4
Specific Features.........................................................................................................................5
Who is Involved..........................................................................................................................5
Windows of opportunity.............................................................................................................5
CHAPTER 3: FEASIBILITY RESEARCH ...................................................................................6
The feasibility research plan.......................................................................................................6
Primary and secondary data needs..............................................................................................6
Research Methodology................................................................................................................7
Objectives and Scope..................................................................................................................7
5 key areas of feasibility research...............................................................................................8
Ambition v/s Ability.................................................................................................................15
CHAPTER 4: THE BUSINESS MODEL ....................................................................................16

BUSINESS PLAN FOR ONE STOP SOLUTION FOR PLUMBING, ELECTRICAL AND
ANY MAINTENANCE WORK AT YOUR HOME OR YOUR COMPANY. A STUDY ON
ENCORE CONSULTANCY SERVICES. ..............................................................................20
“ENCORE CONSULTANCY SERVICES”.............................................................................20
CHAPTER 5: EVALUATION OF BUSINESS DEVELOPMENT PLAN ................................21
Research Reflection Report...........................................................................................................27
REFERENCES .............................................................................................................................32
.......................................................................................................................................................32

TOPIC
“A one stop solution for plumbing, electrical and any maintenance work at your home or
your company. A study on Encore Consultancy services.
CHAPTER 1: INTRODUCTION
Overview of Business development plan
Business development plan introduces as an effective document that outlines how an
organisations implement their business development strategy. Scope of business development
plan covers both the sales and marketing functions, as they are so intertwined in most essential
professional services forms. For this business development plan, Encore Consultancy services is
given organisations which deliver different services about the plumbing, electrical and any
maintenance work to company as well as home also. Main purpose of this organisations is to
gives help in any type of blue collar job assistance to company and homes for short term
contracts (Bar, Weber and Pisani, 2016). One of the main emphasis of such enterprise will be on
electrical and plumbing works. Along with this, company decide to implement one stop solution
for solution for their customers who faced issue regarding plumbing, electrical and any
maintenance work within an organisations as well as home also. For this company decide to
give assistance to their customers via its office and also its mobile application and website in
direct manner. It is essential and effective way for an organisations to deliver fast services to the
customers as it will support client by saving its time and cost. With the help of website and
mobile application, customer will be capable to see the closet technician available to them for a
service.
Terms of reference for the proposal
 To identify basic requirements of Company or home about the plumbing, electrical and
any maintenance work.
 To develop one stop solution for plumbing, electrical and any maintenance work within
an organisations or home.
 To articulate the business set-up, core strategy, resource requirements and core
competencies.
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Rationale for business idea
Main rationale behind selecting this business idea is to help those organisations or home
whose faced issue regarding plumbing, electrical and any maintenance work. Main business idea
is to launch mobile application and website in state of Kerala (Berntsen and Lillie, 2016). There
is no large number of blue collar personnel due to the trend of group getting over educated and
searching for white collar jobs.
Relevant Models and Information Sources used
In order to delivering plumbing, electrical and any maintenance service in Kerala, Encore
Consultancy services decide to launch a mobile application and website because there is more
requirement. For this, different models will be require to use by an organisation such as
PESTLE, Value chain analysis, Porter's Five Force Model, SWOT analysis and business canvas
model. All these are useful and effective models which will help an organisation by providing
accurate information about the political, environmental, economical, social, technological and
legal situation of Kerala. Along with this, all these models will also support an enterprise to
develop basic understanding about the industry or their rivals. Apart from this research
methodology introduces useful process used by researcher in order to identify accurate data
about the study (Cameron and Brawdy, 2015). There are basically two types of data collection
sources which is primary and secondary. For accumulating primary data, questionnaire is
effective sources. On the other side for collection of secondary information, different number of
books, articles, journals etc. resources will be applied. Both source of data collection are
essential but according to the study, secondary data will be used by researcher. As it will help an
investigator by providing in-depth and relevant data about the study.
Actionable Assumptions
Actionable assumptions mainly related with the business proposal which will help an
organisation in implementation of mobile application and website in Kerala.
 To increase the knowledge about the mobility and technology among peoples who live in
Kerala.
 To save time and cost of an organisation and people live in home by launching a new
website and mobile application in regards of delivering electrical, plumbing and any
maintenance service in quick manner.
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Timescales for achievement
Time is necessary part for organisation or researcher to complete whole project within
given time duration. Proper identification of starting and ending time regarding launching of
mobile application and website in Kerala will help an enterprise to achieve better outcomes
(Cardona Jr, 2017). As it will also helps citizen to achieve better services about the electrical,
plumbing and any maintenance in their home or organisation quickly. Operations are planned to
start within 7 months –estimated around august 2019.
Business Proposal Structure
Structure of business proposal is divided into certain parts which are determined in detail
manner:
Chapter 1: Introduction: This chapter includes basic information about the business
proposal. This chapter includes, overview of the proposal, business information, rationale, terms
of references etc. All these are important for doing each tasks of proposal in systematic manner.
Chapter 2: Business concept: It is another chapter which will help in identification of
product/ service, target market, etc. This chapter gives accurate description about the business
idea.
Chapter 3: Feasibility research: This chapter will be based on 5 key areas of feasibility
research including product/service, industry, market, organisational and financial. All these are
useful for performing tasks of business proposal.
Chapter 4: Development of business model: It is another important chapter which gives
a determination of the competitive benefits and distinguishing prospects of the new venture that
leads to the creation of a sustainable business model.
Chapter 5: Business plan: This is a last chapter of business proposal which determine
how an organisation intends to functions in first 6 years. This chapter will also include how to
achieve better outcomes of new venture within given time duration.
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CHAPTER 2: BUSINESS CONCEPT
Business concept mainly related with the detail information of an organisation and its
products, services, target market, participants etc. All these are identify main parts on an
enterprise and support them in its success and growth.
Product or service
Encore Consultancy services decide to provide support in any type of blue collar job
assistance to industries as well as home also for short term contract. Company will give
assistance to their customers via its office and also lunch website and mobile application. Along
with this, company need to implement one stop solution which is mobile application and
websites (Chan, 2015). As it will support an organisation to give plumbing, electrical and any
maintenance services at home or company.
Target Market
Target market of Encore Consultancy services is home and industry who are require
plumbing and electrical service quickly. For this company lunch mobile application and website
which will helps target market to search electrician nearby your location. This service will be
launching in state of Kerala because there is shortage of blue collar. Main reason behind shortage
of blue collar in Kerala is trend of people getting over educated. It will makes as perfect as
people complain about trouble in searching someone to work on electrical, plumbing and other
maintenance works.
Value added
Encore Consultancy services mainly specialise in delivering of technology-enabled
solutions in a different areas. This company will be helps an industry as well as homes by
providing effective service and solution (Chebet, 2017). Along with this, Encore Consultancy
services decide to add new service which is launching of mobile application and website. This
service assist those people who live in state of Kerala. With the help of this service, people are
able to search technician by 3-4 click on their smartphones. This type of service mainly helps
home and industry based customers by providing one stop solution as fast as possible.
Specific Features
It is another important part of business concept which will help an organisation to
increase customer base by developing of specific features in mobile application and website.
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There are different features such as easy access to contact information, optimised for users, make
their site legible, Map & direction etc. All these are useful features which will help an
organisation to attract large number of customers easily. Along with this, above features will also
support peoples who are live in Kerala by providing accurate information about the nearest
technician, plumber (Crowe, Tavilla and McGuire, 2015). Specific feature in website and mobile
application is important aspects for company because with the use of these features, they can
maximise customer base and accomplish long term goals and objectives within given time
duration.
Who is Involved
In development and launching of one stop solution such as mobile application and
website, there are different stakeholders have involved. Customers, managers, investors,
government etc. are consider main stakeholders for this business. As all these are play important
role by development of effective solution in state of Kerala. Along with this, with the help of all
stakeholders, Encore Consultancy services will be able to launch new mobile application and
website for those customers who are require plumbing, maintenance and electric services
quickly. As it will be more essential and important part for the success and development of
Encore Consultancy services in state of Kerala.
Windows of opportunity
It introduces as a time period during which certain action or activity can be taken that will
attain a desired result. Once this time duration is finished, or the window is closed, the specified
result is no longer possible (D’SOUZA, 2018). Launching of mobile application and website is
most essential opportunity for Encore Consultancy services. As it will help them in improving
its market image and goodwill in state of Kerala as well as in the mind of home and industry
based clients.
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CHAPTER 3: FEASIBILITY RESEARCH
Feasibility study is explained as initial design stage of project that brings together
elements of the knowledge. It consists estimate of expertise knowledge that needed for project
and provide the qualitative as well as quantitative assessment of the other necessary resources.
The feasibility study is explained as analysis that taken all the factors of project in to account by
consisting technical, economic, legal and the scheduling considerations. The main reason behind
develop the effective feasibility plan is to analyse the problems which Encore Consultancy
services. For developing the feasibility plan, there is a need to company to determine project
viability in relation to product/services, market, Industry, organisational and financial feasibility.
It will be helpful in over come from the issues and can gain the competitive benefits.
The feasibility research plan
Feasibility plan aids in determining that the business can get success or not. It will help in
analysing the success of business in future. This plan is based on some components for an
instance in depth research, data collection and the supportive evidence for sources. This kind of
research will help the business owner in understand the needs and the thoughts about the
plumbing, electrical and any maintenance services on mobile application. In given feasibility
study, Encore Consultancy services, initial stage will give an in- depth study and the current
status about applications which will provide the better services to people. Encore Consultancy
services plan to launch its applications in Kerala because there are minimum blue collar
personnels. In context to better feasibility plan, information and data need to be collected from
the local people of Kerala for the purpose of check business feasibility (Ganapati and Reddick,
2018).
Primary and secondary data needs
For measure the feasibility of business plan, it is essential for Encore Consultancy
services to gather data and information from the various sources because it will help in convert
the ideas in reality. Under this, primary and secondary are two different methods of data
collection which provide the accurate and reliable information.
Primary method- Under this, data is gathered through an investigator itself for particular
purpose. It is first hand data that collected through an investigator itself. The different sources of
gathering primary data are interviews, questionnaire, surveys etc. In addition to this, to collect
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the relevant information about feasibility launching the mobile applications and website which
will help the people of Kerala to get better services in less time.
Secondary method- It is explained as data that gathered through someone other than user.
It has collected previously and also can be accessed through researcher. The different sources of
collect the secondary data are books, journals, articles, internet sources etc. In relation to
conducting feasibility investigation over business plan of Encore Consultancy services, blog and
the online articles will be used (Gikundi, 2017).
Research Methodology
It is explained as process that is used to gather data and information for purpose of
making better business decisions. It is theoretical as well as systematic analysis of methods
which applied to area of study. It can properly related to theoretical analysis of methods which
are appropriate to study area. In addition to this, research methodology included particular
techniques which are mainly adopted in process of investigation to gather, assemble and also
evaluate the data. It explains tools which are used to collect reliable information in particular
research study (GrEEnhalGh, 2016). The main tools of research are questionnaire, interviews
and surveys. Under this, there is a requirement for Encore Consultancy services to use
appropriate tools as well as methodologies for gathering accurate and reliable information that
aids in support business plan related to launching the applications on the basis of feasibility. In
order to carried out the feasibility research, it uses the secondary sources. This has to be taken to
conclude report within stipulated time period. Under this, primary helps in concluded the
feasibility of research. On the other hand, secondary research is cost effective and time
consuming.
Objectives and Scope
Under this, main objective of Encore Consultancy services is to launch the mobile
applications and the website in Kerala through which it can able to provide the plumbing,
electrical and any maintenance services to people at home. The main reason behind launching
this application is that in Kerala, there is shortage of the blue collar workers because if trend of
the people which getting over educated and also searching for the white collar jobs. The scope is
wider because through 3-4 click, the services enable people to search technicians on their
smartphones. It will provide plumbing, electrical and any maintenance services to the people.
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5 key areas of feasibility research
For determining the feasibility of business plan, there is need to Encore Consultancy
services to conduct a research over 5 main areas and these are product/ service, industry, market,
organisational and financial feasibility. It aids in analysing the abilities and the capabilities
through which business can be retain at market place. The main key areas of the feasibility
research mention below:
Product and services feasibility
It is one of the most necessary aspect of feasibility study. There is a need to evaluate
viability of services or products that business venture intends to provide to consumers. It helps
in provide clear understanding regarding gap in market for products (He, Chan and Guizani,
2015). It is necessary for an organisation to develop the products and services on the basis of
demands or requirement of consumers. Under this, Encore Consultancy services gives assistance
in blue collar job assistance to the industries and home for the short term contracts. Many of
technicians work freely and also contacted through people which are near to the, for work
purpose, if majority of technicians are brought in to system where they can able to search the
jobs which available using their mobile phones then their earnings will be enhanced and they can
able to solve issues of clients. Through mobile applications, Encore Consultancy services will
provide the plumbing, electrical and any maintenance services to clients at home.
Industry feasibility
It is another important part of market feasibility which will help an organisation to
analysis accurate information about the country and industry where they launch new services. It
introduces as a external part of an enterprise which will support an organisation to find out
political, social, economical, legal, environmental and technological situation of India or its state
of Kerala. Along with this, industry feasibility also useful and essential for Encore Consultancy
services to analysis bargaining power of customers, bargaining power of suppliers, threat of
Substitutes, threat of new entrants and competitive rivalry (Jackson, 2017). Thus all these are
important and help an enterprise in successfully development of its new business idea. PESTLE
and Porter's five-force model are useful framework for industry feasibility which are determined
as under:
PESTLE Analysis: This framework introduces as a vital planning tool that will be
applied to identify and examine those factors in the macro environment that will effect on
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