Case Study: Encouraging Blood Donation Among Young Australians

This case study analyzes a blood donation campaign targeting young adults in Victoria, Australia, focusing on universities. It outlines the research area, which is the state of Victoria, and emphasizes the use of universities as the primary campaign location. The study references the Australian Red Cross Blood Service case study and other research to highlight the importance of targeting the young generation (18-25 years old). The project planning involves engaging stakeholders, forming committees, and aligning with organizations to increase blood sample collection. The case study also includes feedback analysis, revealing that a high percentage of students are willing to donate blood again and encourage others. The study concludes that the strategy was successful, with a high participation rate. The assignment provides detailed information on the project's planning, stakeholder engagement, and the successful outcomes of the blood donation campaign.