Energized: Business Plan for an Energy Drink Enterprise in Melbourne

This report outlines the business plan for "Energized," an energy drink enterprise based in Melbourne, Australia. The company aims to provide a range of energy and flavored drinks, focusing on health-conscious consumers. The plan details the company's aims and objectives, including offering qualitative goods and services, enhancing customer demand, and promoting healthy living. It covers operational management, highlighting the sourcing of raw materials and the unique selling proposition (USP) of combining energy drinks with diverse flavors. The report also employs the STP (Segmentation, Targeting, Positioning) model, focusing on young, health-conscious individuals in the Australian market. Finally, it discusses the 4Ps of marketing—product, price, place, and promotion—to create awareness and drive sales. This business plan aims to establish a strong market presence for "Energized" in the competitive beverage industry of Australia.

Business and enterprise

Table of Contents
Main body .......................................................................................................................................3
Business idea:..............................................................................................................................3
Aims and objectives: ..................................................................................................................3
Operational management and USP of business: ........................................................................3
STP model of business: ..............................................................................................................3
4P's of marketing.........................................................................................................................4
REFERENCES................................................................................................................................5

Main body
Business idea:
Business enterprise is defined as the legal entity that is established by the entrepreneur
through spotting various opportunities. Enterprises are developed with new ideas that come from
number of reasons. Energized is the business that is situated in Melbourne, Australia. Respective
organisation is established with the idea of providing energy drink and various flavoured drink to
customers. The main objective of organisation is to develop exceptional menu that contains
drinks and other healthy products with having international taste.
Aims and objectives:
Energized organisation is established with the objective of offering qualitative goods
with effective services. Drinks that are customers to attain better health for living as well as
enhance quality of life. Respective organisation concentrate enhance the demand of
organisational products through maintaining effective relationship with customers. It retain
customers with organisation for longer period of time (Turner and Mulholland, 2017). The main
objective of organisation is to enhance healthy living of individuals through provide healthy and
energy drink at reasonable prices.
Operational management and USP of business:
Operational management is defined as the administration of business practices in order to
create high level efficiency in organisation. It is related to converting raw material into finished
goods and services through labour efforts. Energized organisation gained raw material for
producing drink from trusted suppliers. Respective organisation clear visions and goals that try to
attain them with effective distribution process, logistic techniques and strategic sourcing. USP of
Energized is that organisation provides combination of energy drink with different flavoured to
regional people of Australia that stand out organisation from other competitors.
STP model of business:
Segmentation: Energized organisation divides whole market into small segments on the
bases of their similar characteristics. Respective organisation segregates market on demographic,
behavioural and psychophysiological bases.
Targeting: Targeting is defined as the process of selecting specific segment that contains
growth and development opportunities for business. Energized organisation targets young people

who are health conscious and gym freaks to provide its energy drink that is available in different
flavours (Chen, Dai and Na, 2019). Organisation targets only the market of Australia.
Positioning: Energized organisation maintains its differentiated positioning among
customers in the market of Australia through cutting the serving time of food products. It
provides better quality experience to customers and create positive image in their minds.
4P's of marketing
Product: Energized organisation offers range of energy drinks in different flavoured and
essence. Respective organisation uses better quality raw material yo produce energy drink that
enhances drink taste as well (Chang and Huang, 2019). There is range of drinks are provides by
organisation like detox drink, fast and up reload, oxidised drink, health oxide energy booster
drinks that are not offered by other organisations.
Price: Energized organisation establishes nominal price of drinks and for premium drinks
it charge high prices that are offered to other businesses.
Place: Energized organisation offers healthy drinks as well as beverages through its own
outlet. Drinks of organisation are offered in different places such as restaurant mall and various
others. Promotion: There are various promotional activities are con considered by the Energized
such as direct marketing, sales promotion and advertisement and public relation to enhance
awareness of business products in market.

REFERENCES
Books and Journals
Turner, J. and Mulholland, G., 2017. Enterprise education: towards a framework for effective
engagement with the learners of today.
Journal of Management Development.
Chang, C.C. and Huang, L., 2019. How could business culture motivate enterprise innovation. In
Engineering Innovation and Design (pp. 442-446). CRC Press.
Chen, X., Dai, Q. and Na, C., 2019. The value of enterprise information systems under different
corporate governance aspects.
Information Technology and Management, 20(4),
pp.223-247.