Business & Enterprise: Energized Drink Company Business Plan MN4001QA

This document presents a business plan for "Energized," a new drink company located in Melbourne, Australia, focused on providing energy drinks and related services. The business aims to offer high-quality drinks, including healthy options with international flavors, while ensuring excellent customer service. The plan details the company's objectives, including delivering quality drinks, fostering customer demand, and promoting healthy living at reasonable prices. It covers operational aspects such as sourcing raw materials from trusted suppliers and utilizing effective distribution and logistics techniques. The unique selling point (USP) lies in offering a combination of energy products with diverse flavors from the international market. The plan outlines the target market segmentation (demographic, behavioral, health, and psychographic), targeting young adults, health-conscious individuals, and residents of Australia. It also details the 4Ps of marketing (Product, Price, Place, Promotion), including the range of drinks offered, pricing strategy, distribution channels, and promotional activities.

Business and Enterprise
Business idea
Business enterprises refers to the
person who spot the effective
business opportunities and develop
their new business as it comes from
the number of reasons. “Energized”
is the name of new business venture
situated in Melbourne, Australia as
the Drink company who tends to
serve the Energy drinks and others
which are related with the services
provided in given areas. The
objective is to develop the
exceptional menu ranging Drinks
from the healthy products with the
international tastes.
Aims and Objectives
Aim:
The objective of business is to provide the
qualitative drinks with the qualitative
services which are offered to facilitate the
better health for the living and survival of
individual residing in the mentioned area.
Objectives:
• To provide the quality of drinks
considering the variety of services.
• To develop the effective level of demand
of customers by having proper
maintenance and suitable consumer
relations in the given region.
• To make sure the healthy living of
individuals by offering health related
drinks with their respective services at the
reasonable prices.
Operations management
The suitable raw materials which is
required for having the effective
preparation of drinks that will be
gained from the trusted suppliers.
Here, the clarity of vision and the
goals of organisation tends to get
facilitated by having the effective
distribution process, strategic
sourcing and logistics techniques.
USP
The USP of new business venture is
related with the speciality in the
offerings which is being provided
which is the combination of energy
products with different flavour
within the international market to
the regional people of Australia.
4P’s of marketing
Product: The chosen
organisation is Energized which is a drink
company that will offer the wide range of
energy drinks with the different flavours and
essence and also have effective taste to make
sure the good quality of raw materials which
is being used within the process of making.
The drinks are being offered at the different
places like restaurants, malls and so on. The
list of significant drinks are as follows:
• Detox Drink
• Oxidised Drink
• Glucon-D instant energy
• Fast & Up reload
• Health Oxide energy booster
• Enerzal
Price: The prices of drinks
which is being offered within the organisation
is kept nominal and some premium drinks
that will be delivered in the respective
organisation businesses.
Place: Here, the suitable
elements are concerned with the effective
platform or place where the sale of
concerning activities of the business firms are
having proper occurrence. The respective
business tends to offer healthy drinks and
beverages through their outlet.
Promotion: Various
promotional techniques are used like sales
promotion, direct marketing, public relations
and advertising that will be taken into the
consideration by the chosen company.
STP (Target Market)
Segmentation
The customers of the respective
Company will be classified under the demographic,
behavioural, health and psychographic segments.
Targeting
The segmented group is based on the
several segments that will be targeted in the
significant area. Here, the targeted customers for the
given organisation undertake the young adults,
people who are health conscious and people who
live in Australia.
Positioning
Under this, the organisation will
focus more on cutting down the serving time of
food products. It will lead to make sure the better
quality of experience for the customers who leads to
visit the restaurant.