This report delves into the entrepreneurial venture of "Energy Booster," a herbal energy drink business. It outlines the motivation behind the business idea, the processes involved in its generation (focus groups, brainstorming, internet research, and mind mapping), and the feasibility studies conducted, including STP analysis (Segmentation, Targeting, Positioning). The report details the product offering, targeting young individuals aged 17-40, and explores potential market opportunities using the 7 P’s of the marketing mix (Product, Price, Place, Promotion, People, Process, Physical evidence) and PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental factors). It assesses the attractiveness of the industry using Porter’s 5 forces (Rivalry within industry, Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitute products). The vision of Energy Booster is to establish a leading position in the energy drink market by offering superior value to consumers. The report concludes that entrepreneurship involves identifying and capitalizing on market opportunities through creative ideas and risk assessment. Students can find more solved assignments and study resources on Desklib.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
