Enterprise & Entrepreneurship: Market Analysis & Feasibility Study

This report delves into the entrepreneurial venture of "Energy Booster," a herbal energy drink business. It outlines the motivation behind the business idea, the processes involved in its generation (focus groups, brainstorming, internet research, and mind mapping), and the feasibility studies conducted, including STP analysis (Segmentation, Targeting, Positioning). The report details the product offering, targeting young individuals aged 17-40, and explores potential market opportunities using the 7 P’s of the marketing mix (Product, Price, Place, Promotion, People, Process, Physical evidence) and PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental factors). It assesses the attractiveness of the industry using Porter’s 5 forces (Rivalry within industry, Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitute products). The vision of Energy Booster is to establish a leading position in the energy drink market by offering superior value to consumers. The report concludes that entrepreneurship involves identifying and capitalizing on market opportunities through creative ideas and risk assessment. Students can find more solved assignments and study resources on Desklib.

Enterprise and
Entrepreneurship

Table of content
 INTRODUCTION
 Motivation for choice of business
 The process you went through to generate this business idea
 Feasibility studies conducted
 Details of the product/service to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision for your business
 CONCLUSION
 REFERENCES

INTRODUCTION
Enterprise is termed as identifying of new
managerial opportunities and take benefits of them in
respect to accomplish the targets of making
profitability. Entrepreneur is a respective person who
starts management with have original and creative
thoughts and take several sections to change views
into reality by taking several risk.

Motivation for choice of business
 Concept of business - Energy Booster is linked with
food and beverage sector that offers herbal energy
drink to their consumers.
 Solving a problem – Enterpriser develop
management with original thoughts and framework
that is capable to resolve present issues of
consumers in marketplace.

The process you went through to generate
this business idea
 Focus groups
 Brainstorming
 Internet research
 Mind mapping

Feasibility studies conducted
STP:
 Segmentation
 Targeting
 Positioning

Details of the product/service to be offered
 Product or service of Energy Booster - Energy
Booster management offers herbal drink products
that have lower caffeine and sugar that raise
instant energy.
 Demographic of product - Energy Booster
targeted consumers are young individuals at the
age between 17 to 40. It targeted both female and
male audience.

Potential market opportunities
Opportunities of business – Opportunities are termed
as the section of diverse favourable issues that create
requirements, demands of new goods, facilities and
management in marketplace.

Continue…
7 P’s Marketing Mix
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical evidence

Continue…
PESTLE analysis
 Political factor
 Economic factor
 Social factor
 Technological factor
 Legal factor
 Environmental factor

Attractiveness of the industry
Porter’s 5 forces
 Rivalry within industry
 Bargaining power of buyers
 bargaining power of suppliers
 Threat of new entrants
 Threat of substitute products

Vision for your business
Vision of Energy Booster is to managing their
values and managing effective leadership position in
energy drink market by offering primary facilities to
consumers.