International Business Report: Enfield and North London Dairy in China

This report provides a comprehensive analysis of Enfield and North London Dairy's international business strategy, focusing on their expansion into the Chinese market. It begins with an executive summary and introduction that establishes the context of UHT milk demand in China and identifies key competitors. The report then delves into the business drivers for expansion, utilizing the PESTLE model to assess political, economic, social, technological, environmental, and legal factors. It identifies Shanghai as the target city and analyzes cultural factors using Hofstede's model, emphasizing individualism versus collectivism, power distance, and uncertainty avoidance. The report also examines trade barriers, including tariffs, and addresses social and ethical issues. Finally, it explores various modes of expansion and concludes with a summary of findings and recommendations. The report aims to guide Enfield and North London Dairy in navigating the complexities of the Chinese market and achieving successful international business expansion.