Engage Tech: Business Analysis, Portfolio, and Recommendations Report

This report provides a comprehensive analysis of Engage Tech, a UK-based small business operating in the tech sector. It begins by defining why Engage Tech qualifies as a small business and its competitive landscape. The report then delves into the company's background, including its services like lead generation and training, alongside a SWOT analysis highlighting its strengths (varied services, strong brand) and weaknesses (high staff turnover, financial constraints). The core of the report examines Engage Tech's business portfolio, encompassing operation management (including service offerings and client industries), delivery management, finance (financial performance and planning), and marketing strategies. The analysis covers operational aspects, financial performance, and marketing efforts, culminating in a discussion of the company's financial performance and marketing approach. The report emphasizes the importance of operation management and the need for effective financial planning and marketing strategies to enhance Engage Tech's market position and address its challenges. This report is available on Desklib, a platform providing study resources for students.

SMALL BUSINESS MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
1 Why Engage Tech is qualify as a small business....................................................................1
2 Background of the Engage tech and how it competes within Tech sector...............................1
3 Business portfolio of the organisation......................................................................................2
4.Recommendation......................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The small business makes an important contribution in the economic growth and
development of the nations. In the UK these businesses are contributing the 1.9 trillion pound
annual turnover. The report is based on the Engage Tech who operate their operation in the tech
sector. Further, it covered the reason for cited firm qualifying as small business and how the
business is categorised as small business in the UK. It also talks about the Business portfolio of
the organisation and on the basis of this various recommendation to overcomes on their
weakness.
1 Why Engage Tech is qualify as a small business.
The chosen business is selected because the major issues faced by the various
organization in the UK is to find out the skilled and highly potential candidate for different roles
a responsibility in the company. It also challenging for them to spend high cost on the
recruitment and training on the employees. So, Engage tech will assist to provide the effective
solution to the organisations.
In the United Kingdom small business refer as the organisation which have 50 employees with
the turnover of not more than $50 million they are classified as the size of the company. As the
small business are rarely owners and manager by the same people. The founder may be the
owner son or the daughter or any relatives (Kerzner and Kerzner, 2017). The small business has
flat organisation structure and have limited fund and resource to utilised for operational activities
for business. They have area of operations of small business is usually local because they have
less amount of capital and fewer facilities of marketing at their disposal. Same as the Engage
tech is qualifying for the small business because thy consist all this requirement which needs to
fulfil any small business organisation in the UK.
2 Background of the Engage tech and how it competes within Tech sector.
Engage Tech is Established in the Year 2010.the firms located on 4th floor, 185 pars
street, London. They provide the lead generation solution to increase the sales pipeline of
customer. This is the main service of the organization. The other services they offer in terms of
the business events, provide data for marketing campaign, content syndication for increasing
brand awareness. They also provide training to the sales team to meet their customer
requirements. Engage tech is associated with the tech Industry. The company is performing
effectively in terms of finance with the total earnings of 31% which means more than around
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350000 pounds with the decent return from the business. Steve Blyth is the Managing director of
the company. There certain source of competitive advantages that can be Organizational Culture
& Structure, Processes & Practices, Products & Intellectual Property and Capital & Natural
Resources
SWOT analysis of Engage Tech:
 Strength: The major strength of the organisation is their variates of services which are
offering for the business. These are the services which covers the high cost and Engage
tech is providing with a nominal charge with the high quality. The culture of the company
is also one of the key strength (Blair and Marcum, 2015). Set up a strong brand value
among the Tech sector by getting hounded from the Sunday time for the 49th small
organisation to work with.
 Weakness: Staff turnover ratio is 23% which shows that organisation have high attrition
rate which is the major weakness for the organisations. Financial condition of the
company is the major weakness for them which brings a situation of decreasing market
credibility. The shareholder are not able to get high return due to such weak
performance of the Engage tech. As the Debtors has been increases around 323272 £
in the year 2017(ENGAGE TECH LTD Unaudited accounts for the year ended 30 April
201).
 Opportunity: They have opportunity to decrease their operating cost which will help to
achieve high revenue for the organisations. As per the 49th best company to work with
Engage tech have more opportunity to get more business and networks. Currently
delivering campaigns into the UK, Benelux, Nordics, USA & South Africa
 Threat: The major threat company gets from the economic condition of the nation which
brings less business and fewer profits for the company with the current situations. Lead
nurturing is a discipline focused on leads that are not yet ready to buy and incorporates all
our services into one integrated campaign. Lead Training Programme can improve your
team’s skills whilst generating sales leads with customer prospects.
The competitor advantage gain by Engage tech with their lower cost services and high quality.
3 Business portfolio of the organisation.
Business portfolio is the most critical portion of the business development and growth
rate in the market. The new idea and various invention play a significance role to make better
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working environment. There are three factors which are considered for Engage tech business
portfolio and various changes in terms of internal and external workplace environment.
Operation management: It the main area of the management which deals with designed and
controlling the procedure and redesigning business operations in the production of goods and
services of the firm. Engage tech provide the numerous services which gives not only to bring
the effective operation of own organisation but also for other firms (Brunswicker and
Vanhaverbeke, 2015). They provide training to the employees of their client firms to make better
sales and increase production. The operation management of Engage tech handle the different
strategic problem which include the project management techniques and implementing the
hierarchy of IT networks. Engage Tech aim to provide an environment that gives staff the
opportunity of personal growth, financial reward, and enjoyment - this translates directly into the
success of their customers. In focusing on this goal, the business hopes it will establish itself as
one of the best companies to work for and with. These products are applicable to all industries in
the UK that use temporary workers. Engage Tech clients are from industries that include IT,
construction, advertising, healthcare, and facilities management. The organisation is building out
our existing products and gearing up to add more.
The market for our products is massive. A lot of engage tech challenges lie in understanding
people’s interactions across companies – workflows that span three companies and half a dozen
individuals are the norm, not the exception.
We are building a modern SaaS platform, using AWS, Docker, NodeJS, Java, and Angular. We
release weekly, at a minimum, and design for a mobile-first workforce.
These can be achieve with the assistance of operation management division by implementing
various policies for the firm which bring the rapid operation (Collins, Worthington and Schoen,
2016). The quality services come under the responsibility of the operation management. As per
the Sunday time Engage tech is the 49th best small business company to work with. It shows that
organisations is focusing to their certain operation by implementing advance operation
management team. Recently Engage Tech management team had pleasure visited the grove hotel
set in the stunning Hertfordshire countryside for management day conducted by martin
Wakefield of the organisation Vogel Wakefield. It is the organisation who provides consultancy
leadership development and assist organisation to overcome issues cause by the complexity of
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human being working together. These are the activities which will help to Engage Tech company
to make their operational activities in most effective manner.
The supply chain and logistics of Engage tech is also effective because they provide the
intangible services to the customer. The operation management of the firm easily understand the
requirement of the customer and one the basis of their need project management makes an
effective planning to give services and remove issues from the client firms. They worked with
many Telemarketing companies to delivered best services to their customer.
Delivery management: This can be another part of operation management which is focus on
delivered the goods and services to the customer on the times and date commitment to the
customer. At last they take reviews and circulate the relevant information to all the division to
utilise the same procedure for rapid improvement.
Finance: It is the foundation division for the small business organisations in which the fund is
most critical part to gather back for implementing various activities in the organisations. This is
an element of administration part and every independent venture, there is required back office.
This Engage tech finance division is record every single money related action exchange to kept
up development rate and oversee fill in according to the need of promoting movement. To
control fund every single movement and oversee development rate is most critical part in
workplace. There are a few changes according to need of advertising condition. But the company
is suffering from the low earning and the finance division required to utilized budget for the
organisations in an optimum manner. With help of fund settle any sort of action which is utilized
bookkeeping division. There are less fund will be utilized as a part of little area undertaking. In
this movement to be oversee function according to the need of money related area in inner
workplace. The company is performing effectively in terms of finance with the total earnings of
31% which means more than around 350000 pounds with the decent return from the business.
So, they have to invest more on certain areas where they can grow their business effective and
efficiently. The piece of Engage Tech firms that deals with the cash and roll out a few
improvements according to the need of workplace. This division is to be centred around
arranging, sorting out, examining, bookkeeping and controlling (Blackburn, Hart and
Wainwright, 2013). Every single such sort of capacity is most imperative and oversee fill in
according to the need of workplace. In fund is a standout amongst the most essential part and
spotlight on enhance development rate in showcase. Income administration, monetary record and
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store stream administration is most vital for organisation, but Engage Tech required to makes an
effective financial planning which will help to build a strong brand in the Tech Sector.
Therefore, small business undertaking which manages its business activities in assembling
industry as it deliberate and dynamic organization which is devoted to quality and manageability.
In the independent company venture, the capital required to manage business tasks will be
provided by the people or little gathering of people. According to the budgetary reports of UK
Mostly independent venture undertaking constant their business activities as sole proprietorship
and organization.
Marketing: For the small business organisation it required to promote their business at different
network but due to less fund they are unable to do such. The marketing division of Engage tech
mainly focus on the advertising, selling of goods and services and market research. marketing is
lase function of management and help to increase share in market. It is one of the most important
part to manage work to fulfil need and wants of customer in market and product is to be prepared
which is useful in organisation (Burns, 2016). There are some most important part to increase
market share and improve overall working environment. In marketing promotion most important
and used to promote new product in market with help of advertisement. The average of the
employee is 25 in the organisation which shows that firm focus on the youth for delivering better
services to customer.
Advertising is the important aspect in the organisations to aware about firm’s services to the
customers (Sampaio, Thomas and Font, 2012). Engage Tech provide services related to the
marketing automation which will help to segment and nurture prospects leading to better lead
conversation, higher deal sizes and improve the forecast sector. The leverage intelligence to
optimise campaign and generate outcomes. The organisation deliveries their services with the
help of inbound marketing in terms of social engagement. The organisation provides a quality
services which will help to produce a mouth marketing. This will help to make, and effective
brand value as compared to other competitor in the industry. The organisation focus on the
advertisement where low level of cost can be incurred and there is no burden on their financial
performance. The utilisation of social media and other platform which makes their brand value
stronger than other small business as well larger enterprise competitor. The major trust gain from
the organisation which will help to make an effective development of the organisation. They had
targeted their customer who are mainly business firms which required the different services in
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the organisation to encourage their operation. So, Engage tech provides the data to the firms
which will help to make an effective brand awareness of their company. The core principle of
focus the enterprise on daily basis which includes the practices care and attention in all the areas
of the various roles and responsibilities (Schaper, 2014). The more the firm will focus on the
brand awareness it will help them to make a strong brand on the other side organisation provide
various benefits to their employees in which free gym, at least 10 weeks of full pay or generous
alternatives leave, and schools hours contracted offered which shows they have high care and
support will make and positive impact on their employees.
4.Recommendation
The effective discuss will help to understand that there are certain areas in the organisation
which are strong but at some areas it requires high improvement for that a perspective
recommendation need to focus for Engage tech.
There are most critical part to expand piece of the pie and roll out a few improvements according
to need of showcasing condition. In this way, I recommendatory that all such sort of components
must be utilized at the season of development to be utilized as a part of little area association.
There is help to future development and roll out a few improvements in general advancement in
general workplace. The Engage tech association is give positive effect on such sort of suggestion
and roll out a few improvements in general advancement and change in organization. Fund is
help to help every action to be utilized on workplace and enhance interior work. To oversee
appropriate fund and get ready accounting report of ever last movement of money related
exchange in Engage tech working condition. This will help to manage what fund is spent on
which action and adjust finance. It also required to focus on the marketing budget which will
help to cover the market and more awareness can be generated about the firm. They are
considered as directors since they have most extreme measure of inspiration to function as they
themselves happen to be the proprietors likewise in the meantime. Shape the above report
depends on convey their items to little scale retailers and straightforwardly to clients in their
store. It comprises little generation line in which some are completely programmed, other are
self-loader and additionally one hand creation line There is help for general improvement in
future day and age and increment in piece of the pie. There is all most vital part for association
and increment development rate in showcase. The financial condition can be easily improve if
the firm will lower the budget of various services which are not important for any small business
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organisations. According to the above report some fundamental theme is operation management,
finance and marketing is most critical part to enhance working condition. In this report we cover
Sales specialists are selected by organization which used to offer their result of Engage tech
advertise. To be enhance some interior and additionally outer market. Frame the above report
fundamental to Engage tech story is likewise ending up increasingly vital to our own image
clients. The organisation will get positive advantages if they will implement all the
recommended point in the firm will increase revenue and market credibility as compared to other
competitor.
CONCLUSION
From the report small business management, it can be easily concluded that Engage
tech major strength of the organization is their varieties of services which are offering for the
business. There are three factors which are considered for Engage tech business portfolio and
various changes in terms of internal and external workplace environment in which the operation
management is the effective for the organizations. The operation management of the firm easily
understand the requirement of the customer and one the basis of their need project management
makes an effective planning to give services and remove issues from the client firms. They
worked with many Telemarketing companies to delivered best services to their customer. Engage
Tech provide services related to the marketing automation which will help to segment and
nurture prospects leading to better lead conversation, higher deal sizes and improve the forecast
sector. It important for the firm to implement the strategies as per the recommendation have
been given for the improvement in their financial decisions which will help to set up a strong
brand in the market.
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REFERENCES
Books and Journal
Blackburn, R.A., Hart, M. and Wainwright, T., 2013. Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and enterprise
development. 20(1). pp.8-27.
Blair, E.S. and Marcum, T.M., 2015. Heed Our Advice: Exploring How Professionals Guide
Small Business Owners in Start‐Up Entity Choice. Journal of Small Business
Management, 53(1), pp.249-265.
Bridge, S. and O'Neill, K., 2012. Understanding enterprise: Entrepreneurship and small
business. Palgrave Macmillan.
Brunswicker, S. and Vanhaverbeke, W., 2015. Open innovation in small and medium‐sized
enterprises (SMEs): External knowledge sourcing strategies and internal organizational
facilitators. Journal of Small Business Management, 53(4), pp.1241-1263.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Collins, J.D., Worthington, W.J. and Schoen, J.E., 2016. Family business CEO succession:
Examining personal retirement expectations. Journal of Small Business Strategy, 26(2), p.51.
Dunne, T.C and et.al 2016. The impact of leadership on small business innovativeness. Journal
of Business Research, 69(11), pp.4876-4881.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Laukkanen, T and et.al 2016. Does market orientation pay off without brand orientation? A
study of small business entrepreneurs. Journal of Marketing Management, 32(7-8), pp.673-694.
Piperopoulos, P. and Dimov, D., 2015. Burst bubbles or build steam? Entrepreneurship
education, entrepreneurial self‐efficacy, and entrepreneurial intentions. Journal of Small
Business Management, 53(4), pp.970-985.
Sampaio, A.R., Thomas, R. and Font, X., 2012. Small business management and environmental
engagement. Journal of Sustainable Tourism. 20(2). pp.179-193.
Schaper and et.al., 2014. Entrepreneurship and small business.
Online
Engage Tech 2018. [Online}. Available through: <http://www.engagetech.co.uk/>
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ENGAGE TECH LTD Financial data 2018[Online]
<https://beta.companieshouse.gov.uk/company/07229376/filing-history>
ENGAGE TECH LTD Unaudited accounts for the year ended 30 April 2017
[online]<file:///tmp/EWuzcu2mOZJJhifuPw70Og3y_H9WRNbW9JUq0gzMXZk.xhtml>
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