This report delves into the concept of employee engagement, defining it as a strategic process designed to enhance employee commitment and passion. It highlights the importance of employee engagement in driving performance, improving decision-making, and retaining talent, particularly in today's dynamic job market. The report outlines key drivers of engagement, including personal resources, job clarity, work environment, and performance management. It then explores Amazon's approach to integrating engagement with its business model, focusing on employee surveys, expectation alignment, and a daily question-answer program. The report also discusses the role of bots and methods for measuring employee engagement, such as surveys and competency assessments. Finally, it touches upon the benefits of organizational employee engagement. The report concludes by referencing relevant academic sources.