ENS 5543 - Engineering Management: Business Plan Analysis Report

This report provides a comprehensive analysis of two business plans: Green Power Consultancy and Premiere Electric, within the context of engineering management. The report begins with an introduction to business planning, followed by detailed descriptions of each company's business plan, including their business profiles, vision, mission, goals, market research, operational strategies, products and services, marketing plans, and financial strategies. The report then identifies the strong and weak components of each plan, compares and contrasts the two, and offers recommendations. The analysis includes a discussion of the challenges and understanding of business planning, supported by relevant references. The report highlights the importance of various aspects of business planning, such as market research, operational strategies, and financial planning, in the context of engineering management. The report also includes an assignment cover sheet and table of contents.

Running head: ENGINEERING MANAGEMENT
ENGINEERING MANAGEMENT
Name of the student:
Name of the university:
Author Note:

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Table of Contents
1. Introduction............................................................................................................................3
2. Description of Business Plan.................................................................................................3
2.1 Business Plan-1 for Green Power Consultancy...............................................................3
2.1.1 Business Profile.........................................................................................................3
2.1.2 Vision, Mission and goals.........................................................................................3
2.1.3 Research of market....................................................................................................3
2.1.4 Operational strategy..................................................................................................3
2.1.5 Products and Services...............................................................................................3
2.1.6 Marketing Plan..........................................................................................................3
2.1.7 Financial Strategy......................................................................................................4
2.2 Business Plan-2 for Premiere Electric..............................................................................4
2.2.1 Business Profile.........................................................................................................4
2.2.2 Vision, Mission and goals.........................................................................................4
2.2.3 Research of market....................................................................................................4
2.2.4 Operational strategy..................................................................................................4
2.2.5 Products and Services...............................................................................................4
2.2.6 Marketing Plan..........................................................................................................4
2.2.7 Financial Strategy......................................................................................................4
3. Strong components of business plans....................................................................................5
4. Weak components of each plan..............................................................................................5
5. Compare and Contrast of Business Plan................................................................................5

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6. Recommendation....................................................................................................................5
7. Competency demonstration....................................................................................................5
8. Challenges and Understanding of business planning.............................................................5
9. References..............................................................................................................................6

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1. Introduction
Business plans refers to a brief description of the future in regards to the business that
is written in the form of a document to tell what plans the companies need to incorporate as
well as to proceed with the same in order to implement the required amount of efforts for the
same. Every business organization within the field of business is required to prepare a
document, which will consist of all the details that is having a direct association with the
purpose of the business that needs to be built (Burns & Dewhurst, 2016). In addition to this,
the entire business plan consists of the entire business strategy that needs to be implemented
by the business organizations that will be followed by the enterprise accordingly. This report
will put forward the business plans and the necessary details that need to be a primary
component of each business plan belonging to two of the companies and their relative details.
The first company that has been chosen is the Green Power Consultancy, which is a start-up
organization that offers various designs to all the architects along with consumers having the
primary inclusion of suggestions regarding buildings that are environment friendly along with
that of energy consumption (Hopp & Greene, 2018). The second organization that has been
discussed with the help of the business plan including all of the details associated with the
company is Premiere Electric, which is an electrical contracting firm to serve the purpose of
provisioning all the newly constructed buildings with that of electricity.
This report gives a brief description of the primary points that need to be included
within a business plan in accordance to a business organization and includes the primary
points of mission and vision statement, business profile, market research, various strategies
and plans of the same.

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2. Description of Business Plan
2.1 Business Plan-1 for Green Power Consultancy
2.1.1 Business Profile
Green Power Consultancy is commonly referred to a business organization that is
located at Vermont and has a complete dependency upon the L.L.C consultancy regarding
green energy. Green Power offers all of its customers that has the primary inclusion of
architects who are on the path of constructing new businesses within the field of construction
(Lam, 2018). In addition to this, the company also offers all of its products and services to the
existing buildings and owners of the same who have been looking to make their already
existing structure of buildings much more existent and sound in environment.
2.1.2 Vision, Mission and goals.
The primary mission of the company is to provision with the finest of the green
energy and the related solutions for the newer constructions and the exhibition towards the
already existing building structures. With the help of careful analysis that has been carried
out, attention towards customer support as well as solutions that are cost effective has been
identified by the Green Power Consultancy as the primary missions that need to be achieved
to have a stable business in and around the whole of Burlington community.
2.1.3 Research of market.
Green Power Consultancy has divided the entire market that it needs to target into two
collective groups by provisioning with attention towards both (McKeever, 2016). The first
target market is the architects who carry out their activity by designing as well as
constructing buildings for their customers by developing a healthy business relationship with
Green Power, helping the company to grow its business.

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Secondly, the company has targeted individual customers who are either in possession
of a residential home or are having the containment of a commercial structure. Due to the
presence of environmental concerns along with the recognition that needs to be cost effective
to take decisions regarding the buildings that they possess.
2.1.4 Operational strategy
Green Power has a complete reliability upon the competitive edge for adopting a
much-needed cost effective environment and the relative solutions for meeting the concerns
in terms of the environment belonging to the customer (Kusumaningrum & Hidayat, 2016).
The company will operate in such a way that it will have the primary inclusion of saving the
money belonging to the customers over time.
2.1.5 Products and Services
The Green Power Consultancy makes the provision of a number of services to all of
its customers that have been mentioned below. These are,
 Passive heating- this is particularly applied to the process of construction for newer
structures by following newer designs and then to utilize the heat that is generated in
a natural process or in the form of a by-product belonging to the building.
 Grey water- refers to the capturing as well as the utilization of grey water that is
again all the water from various sources that cannot be consumed.
 Renewable energy- this is the particular service that is offered to the customer in
order to incorporate the proper usage of all sources of energy that are renewable
(Muzellec, Ronteau & Lambkin, 2015).
 Transportation of employee- this refers to the service that brings in reduction of the
entire energy that is consumed by all of the employees during travelling related to
work. Creation of travel vouchers or other facilities such as public transportation is

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provided to the employees for any work that needs travelling and entirely belongs to
the organization.
 Efficient construction of building- this has the primary focus upon the usage of local
buildings for the purpose of storing the materials required for building hence,
decreasing the energy that is needed for the purpose of transportation every time raw
materials are needed.
2.1.6 Marketing Plan
The relative plan for marketing is completely based upon the development of an
awareness regarding the services that are provided by the Green Power Consultancy to both
of the architects as well as the consumers to be specific. With the help of developing
relationships, the company will provision the firms with the allowance for becoming familiar
with the offered services in the whole of Burlington (Watson, McGowan & Smith, 2015). On
the other hand, to attract the end customers, Green Power will carry out proper utilization of
advertisements within the local papers along with that of in the yellow pages for the entire
strategy that the company will be following for the marketing and to stabilize its business.
2.1.7 Financial Strategy
The following table puts forward the entire information regarding the financial
strategy that has been followed by Green Power Consultancy.

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Figure-1: Financial Plan
(Source- McKenzie & Sansone, 2017)
In addition to this, the following chart displays the indicated profit along with the loss
that has been generated and incurred by the company respectively.
Figure-2: Profit and Loss.
(Source- Uhl & Gollenia, 2016)

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2.2 Business Plan-2 for Premiere Electric
2.2.1 Business Profile
Premiere Electric refers to a newly formed start-up organization that is a contracting
firm within the field of electricity. The economic growth belonging to the area during the last
several years have put forward results that has increased the particular opportunity regarding
the installation of high-end systems of electricity meant for the purpose of security,
communication as well as data transfer (McKenzie & Sansone, 2017). This company carries a
position to capitalize upon the growing need for the businesses in and around the area of tri-
county. Robin Sullivan holds the sole ownership of the company as well as the employees
belonging to Premiere Electric.
2.2.2 Vision, Mission and goals.
Missions in regards to Premiere Electric puts forward highest quality of services
within the field of electricity to all of the customers associated with the same. Robin has a
prime focus upon the personalized services that is offered for the convenience as well as the
rapid services by the company to all of the related customers. In addition to this, Premiere
Electric consists of technologically knowledgeable experts for the installation of wireless
voice along with that of data systems in all sized facilities (Uhl & Gollenia, 2016). Lastly, the
owner maintains a strong relationship with the vendors having the primary inclusion of
shipping major parts on a rapid manner for the minimization of the system belonging to the
customers.
2.2.3 Research of market.
The market belonging to the commercial contracting services for the company is
fragmented as well as crowded. Among the mentioned ones, few of the larger firms with less
than a count of three full time working electricians, the company maintains a stronger
relationship with all of the customers along with the former customers such as the likes of

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Gardner as well as Miller (Thébaud, 2015). Having a prime focus upon the data, electrical
installation as well as the communication, Robin has reduced the direct competitors by
bidding upon the major projects in the relative area.
2.2.4 Operational strategy
Premiere Electric operates all of its business in a healthy way by having a strong
relationship with all of the customers belonging to the organization and by provisioning them
with the best amount of services. With the correct amount of data transfer and
communication that the company aims at, the customer belonging to the company are happy
and enjoying the services. In addition to this, the strategy also has the inclusion of a number
of ways for attracting newer customers to the same.
2.2.5 Products and Services
Following products as well as services are offered to all of the customers belonging to
the company that have been mentioned below (Baliga & Rodrigues, 2015). These are,
 Consulting services- the company provisions the engineering students with
evaluations, feasibility study, recommendations as well as master planning.
 Designing services- analysis of design, cost estimation, scheduling of project,
conceptual drawing and specifications.
 Field services- all round the clock services at any time of the day, troubleshooting,
inspection, commissioning, customer representation as well as testing of equipment.
2.2.6 Marketing Plan
The prime focus of the company is to specifically meet the demands of the customers
belonging to Gardner and Miller along with establishment of relationships with companies
having a belief that will receive referral business for the company from time to time (Barrow,
Barrow & Brown, 2015). The company has a particular estimation that 80% of the total

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revenue will come from that of Gardner and Miller and the remaining 20% is to come from
the newer referrals as well as the businesses.
Figure-3: Marketing Plan.
(Source- Wallace & Webber, 2017)
2.2.7 Financial Strategy
The financial plan of the Premiere Electric has been placed forward with the help of
the breakeven analysis that has been represented with the help of the following table.
Figure-4: Breakeven Analysis
(Source- Johnson & Garvin, 2017)
In addition to this, the projected profit as well as loss for the company has been
displayed with the help of the following chart.

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Figure-4: Profit generated monthly.
(Source- Ghezzi et al., 2015)
Figure-5: Profit generated yearly.
(Source- Hopp & Greene, 2018)
3. Strong components of business plans
Both of the business plans that have been taken into consideration for both of the
Green Power Consultancy as well as the Premiere Electric have been identified.