Engineering Management: Business Plan Analysis Report, I59 Course

This report provides a comprehensive analysis of two business plans: Green Power Consultancy and Bottlieb Innovations Surveyor Instrument. It examines their business profiles, vision, mission, goals, market research, operational strategies, product and services, marketing plans, and financial strategies. The report identifies the strongest and weakest components of each plan, compares and contrasts the two, and offers recommendations for improvement. It also discusses the competencies highlighted in preparing the report, challenges encountered, strategies for overcoming them, and lessons learned related to business planning. The analysis covers various aspects, including risk-taking, financial projections, innovation, and market segmentation, providing a detailed overview of the key elements essential for successful business operations. The report also includes a critical evaluation of the business plans' strengths and weaknesses, offering insights into how they can be enhanced for better planning and execution.

Running head: ENGINEERING MANAGEMENT
ENGINEERING MANAGEMENT
Name of the Student
Name of the University
Author Note:

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Table of Contents
1. Introduction................................................................................................................2
2. Business Plan 1: Green Power Consultancy..........................................................3
2.1. Business Profile..................................................................................................3
2.2. Vision, Mission and goals..................................................................................3
2.3. Market research..................................................................................................3
2.4. Operational Strategy...........................................................................................3
2.5. Product and Services..........................................................................................4
2.6. Marketing Plan...................................................................................................4
2.7. Finance Strategy.................................................................................................4
3. Business Plan 2: Bottlieb Innovations Surveyor Instrument.................................4
3.1. Business Profile..................................................................................................4
3.2. Vision, Mission and goals..................................................................................5
3.3. Market research..................................................................................................5
3.4. Operational Strategy...........................................................................................5
3.5. Product and Services..........................................................................................5
3.6. Marketing Plan...................................................................................................5
3.7. Finance Strategy.................................................................................................5
4. Three strongest components of each of the plan....................................................6
Green Power Consultancy...........................................................................................6
Bottlieb Innovations Surveyor Instrument...................................................................6
5. Three weakest components for each plan..............................................................6
Green Power Consultancy...........................................................................................6
Bottlieb Innovations Surveyor Instrument...................................................................6
6. An analysis of how business plans are compared and contrast..............................6

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7. Recommendation on how business plan can be improved for planning................6
Green Power Consultancy...........................................................................................6
Bottlieb Innovations Surveyor Instrument...................................................................7
8. Competencies highlighted in preparing the report.................................................7
9. Challenges encountered in this assignment...........................................................7
10. Strategies for overcoming them.............................................................................7
11. Lesson learned related to business planning..........................................................8
12. Conclusion.................................................................................................................8
13. References..................................................................................................................9

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1. Introduction
The business plan is very much helpful for the organization so that it can achieve the
desired objectives. This does not stands out to be different for various organization which
outlines the business plan. This is mainly done so that they can exert a huge amount of impact on
the structure (McKenzie & Sansone, 2019). It highlights the way in which the engineering
projects are executed and planned in proper way. The business plan helps in outline of the
engineering projects so that it needs to develop some basic knowledge about the whole
organization. There is a need for conducting proper research for different elements of the
organizational business plan. In this assignment, an evaluation has been done with respect to the
strength and weakness of the business plan (McKenzie, 2015). The report highlights two of the
business plans for green power consultancy for energy conversation business plan and surveyor
instrument business plan.
In the coming section of the report, an idea has been provided with respect to a business
profile, vision mission, and market research, operation strategy, product and services, marketing
plan and financial strategy of Green power consultancy. It also provides some strong key points
for both strengths and weakness of this business plan.
In addition, the report provides a list of subjects of the business profile, vision and goals,
market, operational strategy, product and services, financial strategy of Surveyor Instrument. The
next part deals with pros and cons of business plan of Surveyor Instrument. In addition, it also
provides a proper comparison between the two plans. All the challenges and strategies for
overcoming have been discussed in them.

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2. Business Plan 1: Green Power Consultancy
2.1. Business Profile
Green Power Consultancy is known to be a start firm that is based in Burlington. It
provides certain design and devices which is needed by environment-sensitive buildings (Aslam,
2018). Green Power is a well-known environmental energy consultancy which aim to provide a
wide aspect of services. It is merely inclusive of grey water usage, renewable energy and option
of transport.
2.2. Vision, Mission and goals
 The mission is to provide the finest energy for both constructing and ongoing buildings.
 Green Power Consultancy provide solution that are completely based on market demand.
 It provides offering which are based on economic justifications.
 The provided solution needs to provide environmental consideration as it has economic
value to the firm (Belova, & Sbitneva, 2018).
 Providing profit within the span of three years.
 It focus on becoming best environmental energy consultancy in the whole state in the
interval of five years.
2.3. Market research
Green power aims to target both individual and architecture consumer. Green power aims
to work in close relation with architecture by providing them with environmental solution. The
group is growing at a rate of 7%, which comes up with 23 potential customers (Chienwittayakun
& Mankin, 2015). Green Power is facing competition from most of eco-architecture along with
the local utilities which has department that provides energy consultation device. The industry

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aim to satisfy most of its client more specifically to its client (Lawson, 2017). More specifically,
the customer aim to make request for the energy design which they look for particular
architecture.
Green Power has typically make a choice for the two market that stands to be important
for compelling reasons. More specifically, the architecture has focused on different service
providers where the complete design work for both residential and commercial structure
(McDONALD, 2016). The given architecture is used by salesperson of green services where an
individual can sell their services to customer. It merely benefits the architecture as they provide a
wide variety of value-added services to most of the customers. This is achieved without the
spending for learning information which is achieved with the architecture (Paul & Elder, 2019).
Green Power aims to provide list of services to large group of people.
2.4. Operational Strategy
Green Power Consultancy aims to give finest energy solution for new construction along
with existing building solution lesson (Shinde & Mata, 2016). By the careful analysis and cost-
effective solution, Green Power has become the most stable business which serves Burlington
community.
Green power aims to provide certain success for creating suitable business. Some of the
key areas are
 Providing solution which is demanded at customer end.
 Ensuring the solutions are economic in nature irrespective of model
 Providing 100 % satisfaction to customers.

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2.5. Product and Services
Green Power is an environmental consultancy which provide a range of services like
Advice to passive heating: It is applied to construction of new structure, design of
structure for capturing and using heat (Snihur & Tarzijan, 2018). This is either generate in
natural way or even buying product for building. For example, passive heating is inclusive of
specific placement of the heat vents.
Recommendation for grey water usage: It is all about capture and use of grey water.
Water which has been used for somes like faucets or rainwater is known as greywater. This is not
considered to be as a potable water but it can be used for some tasks like toilet flushing and land
irrigation.
Option of Employee transportation: This service is for reducing the consumed energy by
employees in travelling to work (Shilbury & Ferkins, 2015). Some of the important aspect of
plan are providing the option of public transport.
Renewable energy: This particular service aim to provide customer with the required
information required for intelligent decision. It is completely done with respect to use of
renewable energy resources.
2.6. Marketing Plan
Green Power is completely divided into target market groups. The first group is
architecture who are builder of structure for a client. The second one is the group of customers
who have desire environmental elements (McKenzie & Sansone, 2019). Green power has
divided the target market into two groups that are attractive in nature.

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2.7. Finance Strategy
Green Power has come up with a sale of 202,343 in the next two years. It is expected that
price will rise to around 238,402 in the third year. It is expected that the net profit will be
reached in the second year.
3. Business Plan 2: Bottlieb Innovations Surveyor Instrument
3.1. Business Profile
Bottlieb innovation is beginner firm which manufacturer’s items required in the industry
of land assessment. The firm design products which are simple by making use of patent
technologies. It merely computes in the different area of walked perimeter (Nash et al., 2017).
Both marketing and financial strategies are provided in the plan that acts as a collection of
guidelines for management. Some of the possible number and projection are used completely in
the plan.
The organization is coming up with a bonus plan which is linked with its performance.
When the bonus plan is coupled with opportunity it can be used for understanding the growth of
firm. This is merely needed for attracting and retaining some of the key personnel’s (Pietrzyk &
Rokita, 2015). Bottlieb innovation aims in assembly of own products by making use of local
vendors for both services and materials. The organization has molds for manufacturing some of
the plastic components like encoder box and wheel.
3.2. Vision, Mission and goals
Bottlieb management emphasizes on the use of business profit in the very first year of
production. Production capacity can be ramped as per the requirement. This is expected to
increase the 500 units on monthly basis in the present facility.

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Bottlieb innovation focus relentless innovation and creativity for extending the power of
technology (Pietrzyk & Rokita, 2016). This is merely needed for accurate and time-saving
devices for enhancing the customer productivity. Organization mission statement focus on blend
of creativity. The management of the firm believes for successful product, market and selling of
products.
Bottlieb product provide a leap of technology which is no kind of direct competition with
digital geographer products (Radu, Giju & Tăbîrcă, (2016). The mission statement of the
organization focuses on creativity. There is for successful invent, product and selling
breakthrough of products.
3.3. Market research
As per the analysis, the annual global revenue highlights the sales, which measures
around 100 million dollars. The organization has estimated that within this market, one-third of
the demand is generated as a result of need of customer (Sherafat et al., 2018). There is need for
calculating both area and distance in comparison to measurement only.
3.4. Operational Strategy
Bottlieb innovation focus on increasing the seize market on the present measure of wheel
market in the area of San Diego. Bottlieb innovation emphasizes on some of the customer that
can get benefit from digital geographer. There will be customer from both large and small
organization.
3.5. Product and Services
Product Description: The organization has come up with the plan of manufacturing a
simple device named as Digital Geographer.

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Competitive Comparison: Digital Geographer is suggested to segment and make a
portion for market share from different organization.
Sales Literature: Online ordering of products and sales come up with capabilities which
is added to organization website.
Sourcing: Bottlieb innovation focus on assembly of products by making use of local
vendors for required services and materials.
3.6. Marketing Plan
Bottlieb innovation focus on the estimation on market where one-third of the demand is
created as a result of customer need (McKenzie & Sansone, 2019). This is mainly needed for
calculating area and distance versus only distance measurement. Bottlieb focus on direct
marketing and reputation of product and store for improvement. It is expected that there will
expansion of market demand in nation and state in the next five years.
3.7. Finance Strategy
The financial plan of Bottlieb is very much encouraging which deals with list of product.
Organization can easily segment market and even generate interest from Digital Geographer
products (Fernando, 2017). It is mainly done so that the product volume is satisfied and financial
targets are easily achievable.
Bottlieb innovation focus on forecast of sales which focus on constant, non-seasonal
growth. In this, case the average revenue stands out to be $ 425 per unit basis.

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4. Three strongest components of each of the plan
Considering the current evaluation for both business plan, there are list of strong points
which can help in innovation.
Green Power Consultancy
 Business Plan provides an idea about some of key points of business are vital for
innovation like risk taking.
 Financial estimation and projection of practical need some of the basic risk that
accommodate risk-taking for innovation (Uhl & Gollenia, 2016).
 The business plan of green power Consultancy is inclusive of business architecture that
help in promoting innovation.
Bottlieb Innovations Surveyor Instrument
 The business plan includes some of the important aspects like value of innovation.
 All the elements of start-up, strategic plan and legal procedure need to look for placement
of organization are done explicit in the plan (Burbano & Ostler, 2018).
 Financial projection of the organization tends to have much significant impact on new
innovations.
5. Three weakest components for each plan
There are list of weak point for each business plan which can focus on innovation like
Green Power Consultancy
 The business reflects on some of the minor risk of the organization. This particular aspect
will prevent innovation (Snihur & Tarzijan, 2018).

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 There are range of customer segments that are in focus as a result of innovative
initiatives.
 Business plan is considered to be very much restrictive, which prevents the possible
opportunities in the current market from explosion.
Bottlieb Innovations Surveyor Instrument
 The business plan lacks both internal and external environmental analysis. This particular
step will be difficult for identifying any innovation.
 The current operational plan is found to be very much perspective that gives the
employees with little option for exercise for freedom and creativity (Fulk & White,
2018). It ultimately aims to achieving both goals and objectives.
 Information in the business plan is provided in conservative way for attracting investors
that dislikes risks (Shilbury & Ferkins, 2015). It will ultimately stifle innovation.
6. An analysis of how business plans are compared and contrast
Both the business plans are compared and contrasted, which highlights both benefits and
drawbacks of both the plans. There is need for proper strategy which help the business in
maintaining a competitive advantage with some of the rivals (Madanchian et al., 2017). Two of
the important schools thoughts which is taken into account for business strategy are strategic
management and strategic planning (Radu, Giju & Tăbîrcă, 2016). Proper comparison between
two kinds of strategy is very much helpful in understanding business needs.
There is need for analysis of the complete goal of strategic management and planning.
These tools come up with the goal of creating much stronger and competitive firm. Considering
the difference in method, these are intended to help the organization to create a suitable