English Academic Skills Assignment: SWOT Analysis of Next plc Report

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Next plc, a prominent UK clothing retailer. The analysis identifies the company's strengths, such as its established brand and market presence. It also highlights weaknesses, including high product prices and declining profit margins. The report explores opportunities like optimizing retail stores and economic prospects. The major threat identified is the highly competitive market, particularly from rivals like Marks and Spencer, Arcadia, and Primark. The conclusion suggests that Next plc can enhance its success by investing in casual clothing design and consolidating internet marketing and buying. The report references several academic sources to support its findings and includes a brief overview of the company's competitive environment. It also provides recommendations for the company's future strategies.

English Academic Skills

SWOT Analysis of Next plc
 SWOT analysis also known as SWOT matrix is the acronym
used for Strength, Weakness, Opportunities and Threat of an
organisation.
 This analysis can be carried out for a company, product,
industry, place and person.
 SWOT identification is the important factor they can help a
company or organisation to plan their further steps for
company in order to achieve their objectives.

WEAKNESS
 The major weakness of the company is high priced products
along with the application of large amount of investment by
company in conducting research regarding procedures of
increasing sales.
 For all the clothing brands there is need to invest more in clothes
rather in research regarding increasing sale of company.
 Another important weakness of Next plc is that their profit
margins have been declined as compared to previous years.

OPPORTUNITIES
There are many opportunities available to Next plc.
The important opportunity is this firm can optimize the retail
store in order to increase the sales.
Along with this Next plc have many economic opportunities in
order to enhance the company strength.

THREATS
The major threat to Next plc is highly competitive market.
There is one bid brands which is considered to be the biggest
competitor of Next plc named: Mark and Spencer.
Along with this two other brands Arcadia and Primark are trying
to overtake the market and sales of Next plc.

CONCLUSION
From the above discussion it can be concluded that Next plc is a
good sale company dealing in clothes.
This organisation have ability to become more successful by
investing the large amount of money on designing new casual
clothes rather than formal clothes.
Along with this particular firm can also enhance the sales by
consolidating the internet marketing and buying.

REFERENCES
 Desta, A. and et.al., 2014. analysis of kaizen
Implementation in Northern Ethiopia’s Manufacturing
Industries. International journal of business and
commerce. 3(8). p.39.
 Johnson, G. and et.al., 2013. Exploring strategy text &
cases (Vol. 10). Pearson.

CONTINUES...
 Kuhlang, P. and et.al., 2013. Systematic improvement of
value streams–fundamentals of value stream oriented
process management. International Journal of
Productivity and Quality Management. 12(1). pp.1-17.
 LeMertha, C., 2015. Palominas Elementary School: Data
Walls.

CONTINUES...
 Thompson, J. and McLarney, C., 2017. What Effects
will the Strategy Changes Undertaken by Next Plc
Have on themselves and their Competition in the UK
Clothing Retail Market?. Journal of Commerce and
Management Thought. 8(2). p.234.