English Essay: WRIT 100 Vegan Diet and Rhetorical Analysis

This essay examines the arguments for and against a vegan diet, focusing on its rhetorical strategies. The essay's thesis argues for the constructive benefits of a vegan diet compared to other diets. It analyzes the use of ethos, pathos, and logos, key components of persuasive rhetoric, to support the vegan lifestyle. The essay discusses how vegan consumers use these appeals, drawing on examples from animal rights groups and consumer behavior. It further explores the role of evidence, including facts, examples, and expert testimony, to bolster the claims. The conclusion emphasizes the effectiveness of the rhetorical approach in promoting veganism and animal rights, highlighting its potential to influence public opinion and media attention. The essay references studies and authors to strengthen the arguments and provide context to the discussion.

Running head: ENGLISH ESSAY
ENGLISH ESSAY
Name of the Student:
Name of the University:
Author note:

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Introduction
In discussion to the issue of growing animals slaughter for food consumption has stirred
up a rancorous debate between those who choose to continue to consume meat and the ones who
have advanced towards a vegetarian lifestyle. Increasing rate of health concerns deriving from
potentially contaminated food has been proposed as an explanation for alleged decline in the
consumption of red meat with an increase in adapting a vegan lifestyle (Petti et al., 2017). The
thesis statement of the essay is ‘constructive benefits of vegan diet on consumers in comparison
to other forms of diets.’
Discussion
Vegan consumers state that consumer demand towards inexpensive meat, eggs as well as
other dairy products tends to drive a competition not only among suppliers but further causes
detrimental health impacts on the consumers (Tulloch, 2016). The practice of veganism not only
accentuates non-consumption of meat or wearing any product that have caused harm to any
living creature that includes not only eggs, butter and milk but also leather products, wool, figs,
honey and pearls. According to Petti et al. (2017), as the constructive benefits of veganism have
set up the practice of broadened cultural aspect but also has exaggerated ethics, pathos and logos
behind such compromising lifestyle preferences.
Veganism necessitates death itself to be lacking, but in arguing that the organizations
which signify it typically takes an additional approach that tends to conflate interconnected
concepts such as death and cruelty (McPherson, 2014). This interrelated concept according to
author however appeals to Aristotle’s ethos, pathos to perform an end-run around logos to
employ ancient terms for ethics, emotions as well as logic which are the three most efficient
ways of persuading people. Vegans’ situated ethos is primarily based on the knowledge

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regarding animal rights groups in general. Vegans because of their integration with PETA must
show immense dedication in proving their resistance towards other diets (Petti et al., 2017).
Aristotle through rhetorical analysis stated that while building an imaginary ethos, a rhetor must
make the audience consider possession of sensible wisdom, virtue and benevolence. It is only by
doing so that a rhetor can establish a good rapport with the audience and started to persuade them
of his or her case.
However, according to Gabriel Taquini (2016), while discussing pathos it is highly
constructive to take into consideration audiences’ character as varied types of individuals
respond to sentiments and passion in varied ways. Furthermore, one group of audience members
who exhibit propensity to follow Vegan diet are young college students. PETA further has
proficiently targeted various college campuses be potential recruiting territory. This inclination
however relies greatly on students’ interest towards non-vegan diet and support towards ethical
consumption than rest of the society (Li, 2017).
At this stage, in the view of McPherson (2014, the attainability of positive benefits of
Vegan diet into the argument of logos is regarded as the last three artistic proofs. Aristotle
signified logos as the truth or the apparent truth inherent in the debate regarding benefits of
vegan diet. Furthermore, Gabriel Taquini (2016) has noted that Vegan consumers employ this
analysis when they argue that veganism gives rise to a significant difference in consumers’
health and factory farming, if the market demand for meat or other animal driven food is the
primary cause of animal ill-treatment in factory farms. Supporting vegan diet further facilitates
food market to be a solution itself.
Conclusion
Hence to conclude it can be stated that the increasing demand towards vegan food

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consumption is an exceptional piece of rhetoric of purposeful rhetoric. Such an deliberate
rhetoric involves ethos, pathos and logos in order to endorse positive veganism and animal
rights. The successful utilization of the three artistic proofs establishes compassionate
preferences apart from other ethical animal rights rhetoric and further ensures that Vegan
consumers’ message will be regarded as one of the important views heard from amidst the
cacophony of current media attention.

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References
Gabriel Taquini, R. (2016). The consumer-to-consumer persuasion: application of rhetorical
appeals in consumer’s reviews (Master's thesis, University of Twente).
Li, A. (2017). PETA in Havana: Meat, Globalisms, and the Practices and Politics of
Consumption. Radicle: Reed Anthropology Review, 2(1).
McPherson, T. (2014). A case for ethical veganism. Journal of Moral Philosophy, 11(6), 677-
703.
Petti, A., Palmieri, B., Vadalà, M., & Laurino, C. (2017). Vegetarianism and veganism: not only
benefits but also gaps. A review. Progress in Nutrition, 19(3), 229-242.
Tulloch, L. (2016). An Auto-Ethnography Of Vegan Praxis And Encounters With The Meat-
Eating Cyborg. Review of Contemporary Philosophy, 15.