English Language Assignment: Talent Development Program, 2019

This English language assignment encompasses various tasks designed to assess and enhance language skills. It includes an analysis of action words, an essay on a favorite brand (Nike), and a task involving the completion of a paragraph. Furthermore, the assignment features a question-answer section and an essay on holiday experiences and associated problems. The assignment also covers different types of advertisement appeals and business letters, including their parts and formatting, offering a comprehensive overview of English language concepts and their practical applications.

Running head: ENGLISH LANGUAGE ASSIGNMENT
ENGLISH LANGUAGE ASSIGNMENT
Name of the Student
Name of the University
Author Note

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ENGLISH LANGUAGE ASSIGNMENT
Table of Contents
Assessment 1..............................................................................................................................3
Task 1.....................................................................................................................................3
Action words..........................................................................................................................3
Essay on Favorite brand.........................................................................................................3
Task 2.....................................................................................................................................3
Assessment 2..............................................................................................................................4
Completion of the paragraph by choosing words..................................................................4
Question-Answer....................................................................................................................4
Essay on the Experience and Problems in Holiday Destination............................................5

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ENGLISH LANGUAGE ASSIGNMENT
Assessment 1
Task 1
Action words
1. Altering
2. Show
3. Placing
4. Communicate
5. Marketing
6. Molding
7. Positioning
8. Determining
9. Identifying
10. Describing
Essay on Favorite brand
Nike has always been one of my favorite brands. I believe that the marketing that has
been carried out by the company has been responsible for the positioning of the very brand.
Nike has been adept in its motive of altering and molding the perception of the consumer
community by placing Nike products in various platforms. For instance it has carried out
effective placement of the products in television commercials, movies and reality shows. The
brand has been successful in identifying and determining the consumer behavior in
accordance with which it has carried out its branding strategies. The brand has been rightfully
promoted with the help of endorsement featuring David Beckham, Michael Jordan, Kobe

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ENGLISH LANGUAGE ASSIGNMENT
Bryant, Cristiano Ronaldo, Lebron James and others. Nike has been able to show the latter
sporting Nike apparel and gear (Bergkvist, Hjalmarson and Mägi 2016). I have been highly
influenced by my favorite stars sporting Nike products and it has been one of the biggest
reasons behind being Nike my favorite company.
Apart from its amazing brand positioning the company has been successfully able to
organize sustainable initiatives with the help of which it intends to contribute to the
community through child welfare and other CSR activities. Furthermore Nike has arranged
events in which it has been successful in describing new and upcoming products. Hence
bringing the new products into the limelight enables it to generate maximum turnover
(Burgelman 2017). The motive of the company is to communicate the value proposition with
the help of which the brand can establish the fact that Nike is the brand that offers products
which are superior to other brands offering sporting products. With the help of numerous
advertisements, promotional campaigns and effective product placements the Nike logo has
been registered within the perceptual framework of the consumer community that can never
be replaced by any other company regardless of how effective their IMC is.
Task 2
Words Meaning
 Launch The introduction of a product to the market
 Lifecycle The length of time people continue to buy a product
 Range The set of products made by a company
 Placement When products are used in films or TV programs
 Endorsement The use of a well-known person to advertise products

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ENGLISH LANGUAGE ASSIGNMENT
Assessment 2
Completion of the paragraph by choosing words
1. But
2. Flew
3. Was
4. Interesting
5. And
6. Watch
7. In
8. Their
9. Swimming
10. Swim
11. Us
12. Can make
Question-Answer
Response to question 1
The article is about the holiday experience of the speaker who has visited Vancouver
in the last summer.
Response to question 2
The speaker travelled with his family by an airplane.
Response to question 3
True

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ENGLISH LANGUAGE ASSIGNMENT
Response to question 4
The speaker took camera with him on the boat to capture photos.
Response to question 5
The word “their” refers to the cousins of the speaker who live in Vancouver.
Response to question 6
The speaker did not describe much about the barbeque though he mentioned that they
had it at his cousins’ place and also invited them to their own place for swimming which
implies he really enjoyed the barbeque.
Response to question 7
There is no mention of any particular souvenir by the speaker. However he mentioned
that a couple of weeks after the cousins visited them, he along with his family went for
shopping to buy some souvenirs to keep them as memories of Canada. The souvenirs could
probably be maple syrups, glassworks maybe in form of menageries, Tim Hortons coffee to
accompany it with doughnuts and tony and loonies for the sake of mere fun.
Response to question 8
True
Essay on the Experience and Problems in Holiday Destination
After a plan of many years I could finally make it to Rome with my family last
holiday. It was a much awaited trip therefore I was very excited and willing to visit every
place that I had kept in my bucket list. It was a trip of seven days hence I had no time to
waste. I have visited different parts of Europe but honestly I have never experienced so
beautiful a place that is enriched with historical connation along with the fusion of art and

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ENGLISH LANGUAGE ASSIGNMENT
culture. Since I am highly intrigued by the intricate details and minute factors of history I
have already decided that I would be visiting all the museums and art galleries over there.
We have stayed at Roma Camping in Town for it was closer to the mountain. My
interest in history dragged me to Villa Farnesina for the world famous depiction of cupid on
the fresco (Fanini et al 2015). I just could not miss the chance of visiting National Roman
Museum for it is replete with its uniqueness for spreading of artwork throughout the city. I
have visited the Capitoline Museum which took almost 400 years to be built completely. The
artwork of the church is the most interesting thing hence I went absorb myself into the beauty
of Basilica di Santa Maria Maggoire (Planet et al 2019). The visit to Rome would have been
incomplete if I could not go to visit The Colosseum.
I consider me to be very fortunate because the day we were supposed to visit The
Colosseum, a student strike was about to take place on the way to The Colosseum but
somehow the agenda of the strike was postponed and we could finally visit it. The people
were very warm and cordial. We had a good time and I bought door magnet for my friends
and relatives as token gifts. I would definitely like to visit the place again and cover rest of
the tourist spots.

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ENGLISH LANGUAGE ASSIGNMENT
References
Bergkvist, L., Hjalmarson, H. and Mägi, A.W., 2016. A new model of how celebrity
endorsements work: attitude toward the endorsement as a mediator of celebrity source and
endorsement effects. International Journal of Advertising, 35(2), pp.171-184.
Burgelman, R.A., 2017. Complex strategic integration at Nike: Strategy process and strategy-
as-practice. Handbook of middle management strategy process research, Cheltenham:
Edward Elgar, pp.197-242.
Fanini, B., d'Annibale, E., Demetrescu, E., Ferdani, D. and Pagano, A., 2015. Engaging and
shared gesture-based interaction for museums the case study of K2R international expo in
Rome. In 2015 Digital Heritage (Vol. 1, pp. 263-270). IEEE.
Planet, L., Garwood, D., Averbuck, A. and Maxwell, V., 2019. Lonely Planet Rome. Lonely
Planet.