English for Specific Purpose: Need and Discourse Assessment Report

This report provides a detailed analysis of the need and discourse assessment for an English for Specific Purposes (ESP) course designed for the marketing managers of Hyundai Motor Company. The report begins with an introduction to ESP, emphasizing its role in enhancing English language skills f...Read More

Running Head: Need and Discourse Assessment of English For Specific Purpose
NEED AND DISCOURSE ASSESSMENT
OF
ENGLISH FOR SPECIFIC PURPOSE
Name of the Student
Name of the University
Author Note:

1English for Specific Purpose
Introduction:
According to the second case scenario it has been observed that there is a group of
marketing manager of Hyundai motor company who wants to visit Australia for the purpose
of promoting their brand as well as receiving more opportunities in the international platform.
As we all know English is an international language to communicate with each other across
the world, however the selected candidates has the moderate knowledge about English. Thus,
being an ESP course organizer it is my responsibility to schedule an ESP course of less than
two week duration with the purpose to provide a brief idea about fundamental English and its
usage, which will help them to communicate effectively in English.
What is ESP?
English for specific Purpose (ESP) stands to act like a subset of the language English
which is formally known as the Foreign Language or Second Language. The fundamental
purpose to introduce this course is to educate the employed individuals about the usage of
English based of the particular knowledge as per their requirement. In order to provide
facility to the professionals this ESP course has offered to educate employs by their
profession, such as there are separate courses for the medial professional, tourism field,
scientific field as well as in the technical field. According to several studies it has been
noticed that one of the major benefit of the course ESP is that, central focus of this course is
to prepare their students for specific purpose by concentrating on their grammar, vocabulary
as well as their spoken English skills. Thus, while considering the case scenario it has be
stated that since, the selected employ does not have much knowledge in English, this course
will effectively help them to gain knowledge about the spoken English as well as they will
get to know the tricks by which they can attract the foreigner by their communication skills.
Followed by this purpose the report will further elaborate the need analysis and how it can
help the employs to get knowledge about English. Before designing an ESP course it is

2English for Specific Purpose
essential to analyze the difference between the general English teaching and the ESP
teaching, which will help to focus on the vital aspects. From the analysis it has been noticed
that rather than being a general English learning courses the ESP has focused more on the
specific purpose by improving the specking skills of an individual. Hence, followed by the
above aspects the in the next section this report will continue with the Need Assessment and
Discourse Assessment of the ESP course.
Need Assessment:
Need assessment is a method by which it analyses the need or necessity of any
particular aspect which can improve the organizational profits and effectiveness. Thus, in
order to determine the necessity of the ESP course in the case scenario a need assessment has
been conducted. Initially, followed by a detail investigation of the case scenario it has been
observed that there is a significant crisis of English skills in the employees of the Hyundai
Motor Company. Whereas for the sake of the international event the employees needs to
learn English in less than 2 weeks. Thus, considering this situation as well as analyzing the
features of ESP course it has been decided that the conduction of an ESP course can help to
get over from this crisis. After identifying the action plan next responsibility is to determine
the gap which needs to be covered by the identified action plan. Thus, after analyzing the
scenario I have noticed that the Hyundai managers has moderate knowledge on English and
their main purpose to learn English is to have a great performance on the international event
as well as they need to learn English in order to communicate with the Australian people.
Thus, it has been identified that the primary focus of the ESP course is to educate the
managers about how to professionally communicate with the international stakeholders and
other individuals present in the international event as well as this course must focus on the
survival English of the managers which will help them to communicate with the other
companion during the time of Australian tour. From this need assessment I have identified

3English for Specific Purpose
necessity of the ESP course as well as it has provided me the knowledge about where this
course needs to be more focused in order to get accurate result. Based on the above analysis I
have decided to design an ESP course which will effectively cover all the required aspects in
order to enhance the English of the selected manager for their international tour and event.
Course Design:
From the analysis one of the most significant crisis which has been observed that, the
problem related to the pronunciation as well as the specking ability. Thus, the below
mentioned course has mainly focused on these two aspects.
WEEK 1: (Will be focused on the reading and grammatical skills as well as it will
show concern about the professional communication skills)
First half Second Half
Day 1: An introduction section will
be conducted, as well as a group
discussion will be held in order to
identify the individual’s problems.
It will be a reading session in order to investigate the
reading qualities of each manager.
Day 2: In this session will be
initiated with the training on
grammar and vocabulary skills.
In this session it will check what they have learned
from the previous session, by conducting a test on
grammar and vocabulary.
Day 3: In this session it will focus
on the specking skills. It will tech
how to talk fluently in English using
simple words.
Followed by the above session in the second half a
personal interview will be conducted in order to
monitor their one to one English speaking skills.
Day 4: Next day, it will again Followed by the first half it will conduct a debate in

4English for Specific Purpose
continue with the training of spoken
English.
order to determine whether the training has made
changes to their speaking skills or not.
Day 5: This session will mainly
focus on the pronunciation
capabilities of the managers.
Followed by the previous session it will take a test to
determine the impact of the previous session.
Day 6: In the 6th day of the first
week it will conduct a presentation
session in which individual will
present their opinion on different
topics.
The first session will be continued.
WEEK 2: (Will focus on the overall communication skills and behavior for the purpose
to enhance their quality of communication as well as it will teach how to communicate
by behavioral tricks)
First half Second half
Day 1: In the next week it will
initiate with a debate.
Continuation of the first session.
Day 2: Group Discussion. Personal story telling session.
Day 3: This session will be
continued with a discussion of how
to behave professional with the
other stakeholder.
Continuation of the first session.

5English for Specific Purpose
Day 4: Individual speech
competition.
Continuation of the first session.
Day 5: in this session it will provide
tricks and tactics to effectively
communicate with the Australian
people based on their nature.
Test will be conducted in order to check their ability.
Day 6: The last session will be
conducted in order to check their
leanings during the whole ESP
course.
Here the managers will individually express their
experience during the ESP course.
The above course has been structured in such way that it has covered every aspects
which is essential in order to enhance the English skills of the managers of Hyundai.
Considering the first week, the sessions has been organized in such way that it can effectively
determine the individual’s weak areas in English, based on those identification it will conduct
a training session in which it will taught the fundamental English knowledge as well as it also
consist daily evaluation of those skills by the examinations. The sessions also includes the
group discussion and debate, which will surely help the managers to improve their English
communication skills. In the last segment of the week 1 session it has been structured to
conduct a seminar in which individual will present a presentation on their preferable topics.
Week 2 has been structured in order to mainly focus on the communication skills which will
help the managers to effectively communicate with the people of Australia during the time of
tour. Thus, in this session it has incorporated the training in order to educate the employ
about the tricks and tactics by which they can have effective communication with the

6English for Specific Purpose
Australians. Followed by the above trainings lastly, this course will end by investigating their
knowledge through a test and later it has conducted a session in which the manager will
express their opinions about the course as well as they will share their experience gathered
during the whole ESP course.
Thus, followed by the above course structure it can be assumed that the managers will
surely get significant benefits from the ESP course as the structure of this course has covered
all the essential aspects which needs to be taught in order to get the enhancement in the
English skills.