Internet Tools for Organizational Value: Unicorn Grocery Case Study

This report examines the significance of internet tools for enhancing organizational value, using Unicorn Grocery as a case study. The introduction outlines the importance of internet marketing for businesses, especially small grocery stores, to increase market share and customer engagement. The literature review explores the impact of internet tools like social media, mobile applications, and websites. The research methodology includes qualitative research methods, a descriptive research design, and an inductive approach. The report analyzes the data collected, presents findings to stakeholders, offers recommendations for Unicorn Grocery, and concludes with a reflection on the research process. The study emphasizes the need for effective internet marketing strategies to improve brand awareness, customer reach, and overall business growth.

Research Project

Table of Contents
1 INTRODUCTION........................................................................................................................1
2 LITERATURE REVIEW.............................................................................................................4
2.1 To ascertain the significance of Internet tools for enhance organisational value.............4
2.2 Major tools that can be utilise by Unicorn Grocery to market its products....................5
3 RESEARCH METHODOLOGY..................................................................................................6
4 DATA ANALYSIS AND INTERPRETATION..........................................................................7
5 FINDINGS TO STAKEHOLDERS...........................................................................................23
Significance of Internet tools for enhance organisational value..........................................23
Major tools that can be utilise by Unicorn Grocery to market its products........................24
6 RECOMMENDATIONS............................................................................................................24
7 ETHICS IN RESEARCH...........................................................................................................25
8 REFLECTION............................................................................................................................25
9 CONCLUSION...........................................................................................................................26
REFERENCES..............................................................................................................................27

TITLE: To examine importance of various INTERNET tools for enhance organizational
value. A case study on Unicorn Grocery.
1 INTRODUCTION
Overview of research
Large number of department work in a business organisation and perform various roles
that support entity to achieve it set goal and objective. Marketing is known as one of the most
function perform by every enterprise. This is the process in which various communication tools
are utilise by manager to make the target customers inform about company's product and
influence them to buy the same (Büyüközkan and Arsenyan, 2012). This directly increase profits
of enterprise and help in sustain for long time period. For satisfy the needs of customers and to
retain them for a long time period it is very significant for business entity to create good relations
with them. Today internet is known as one of the most effective tool which help in improve
effectiveness of business operations as this provide various ways to enterprise to promote its
product in market (Durmuşoğlu and Barczak, 2011). Today almost every business organisation
use internet to market its products one of the main reason behind this is that today every
individual use internet so this help in attract more customers towards company's product. Internet
is the one which help buyers in identify and examine the products which they individual want to
buy. Unicorn Grocery a small grocery store based in United Kingdom is taken in this report for
study. Main motive of entity is to increase its market share for generate more number of profits.
Background of research
Internet is one of the most popular source which is use by every enterprise in order to
market its product as this help entity in achieve its sales target. This is very useful tool for the
firms that operate on small level as with this they can expand their activities. Various type of
products are offer by Unicorn Grocery to satisfy the needs of customers. Manager do various
efforts to hire skilled candidates so they can perform their job roles and entity can better satisfy
the needs of its customers. Proper training should be offer to employees to so they can use
internet and various tools in effective manner. One of the main benefit of use internet is that it
support in increase awareness of product among large number of customers. With help of
internet entity can communicate with its target customers in effective manner.
Research Significance
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This part of research support investigator in define the actual purpose of carry out
research. Under this researcher do various efforts to make the audience aware about worth of
study. Mainly research is done to study a issue or to find effective solution of research problem.
Large number of data is gathered and analysed by researcher which help in understand the
research topic (Ip, Leung and Law, 2011). This research is related with the importance of use
various internet tools for the purpose of marketing and enhance organisational value. Most
popular internet tools use by entity are mobile application, social media, online sites etc. which
are use by firms for promote their products in market.
Research aim
This aspect of research highlight the main topic which is examine by researcher. Main
aim of this research is “To examine importance of various INTERNET tools for enhance
organizational value.” A case study on Unicorn Grocery.
Research objectives
This is also known as one of the most significant and important part of every research.
This reveal the goals that are determine by researcher before carry out research. Objectives
related with this research are as follows:
 To ascertain the significance of Internet tools for enhance organisational value.
 To determine the major tools that can be utilise by Unicorn Grocery to market its
products.
 To identify the major ways through which Unicorn Grocery can expand its business
activities with help of internet.
Research Questions
This aspect reveal the questions, research is carry out by researcher to get the answer of
these questions. Questions related with this research are as follows:
 What is the significance of Internet tools for enhance organisational value?
 What are the major tools that can be utilise by Unicorn Grocery to market its products?
 What are the major ways through which Unicorn Grocery can expand its business
activities with help of internet?
Time scale
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2 LITERATURE REVIEW
This is known as one of the most significant part of research because this support
researcher in carry out an in depth study. It is the one which help in better understand the main
topic of research. Under this research, investigator take help of various articles, newspapers,
journals and magazines in order to gather the data related with the main topic of research. This
help research worker in draw better conclusion.
2.1 To ascertain the significance of Internet tools for enhance organisational value
Kasemsap, (2016) concluded that today internet marketing play a significant role in
development and growth of a business enterprise. This is one of the most effective tool that can
be use by firms in order to get attention of large number of people. One of the main benefit of
internet marketing is that it help firm in create a large customer base which increase profits of
company. Major benefits of internet marketing can be understood by the following points: Reach to large number of buyers: For increase the sale of its product, it is very
important for entity to make its customers aware about its offerings and internet
marketing help in do the same. With help of this Unicorn Grocery can increase its market
share.
 Improve brand recall and brand awareness: As Unicorn Grocery is a small firm so by
use internet tools company can enhance its brand awareness and in this way can attract
more number of customers.
As per the point view of Pantano, (2014), use of internet tools not only increase profits
of enterprise but at the same time enhance value of organisation. With use of internet tools in
effective manner, Unicorn Grocery can expand its business activities in new areas. Use of
internet tools help in improve organisational productivity. Different digital tools are there that
help in improve organisational productivity. Further, when company use digital tools then it help
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in attract large number of customers which increase sale of company's product and support firm
to sustain in market for long term. Overall effective use of internet tool help firm in carry out
marketing process in adequate manner and this help in attract large number of customers.
Another advantage of internet marketing is that it help in expand business activities in new areas
provide long term benefits to company.
2.2 Major tools that can be utilise by Unicorn Grocery to market its products
Large number of internet tools are there which can be use by Unicorn Grocery for
promote its products and services in market. In this way, company can attain its set sales
objective and can generate more number of profits. It is very important for manager to utilise
right tool as this support in get desired outcome. Major internet tools that can be use by Unicorn
Grocery can be understood by following points: Social Media: This is known as one of the most effective tool which can be use by
Unicorn Grocery to promote its product. Various social media platforms are there such as
Facebook, Twitter, YouTube and many more are use of large number of people. So with
help of these channels firm can promote its product in market. Mobile application: As per the opinion of Quinn, (2011), a business entity can launch
its own mobile application as this help in large number of customers in minimum time. It
can be said that it provide immediate results. Today, almost every individual use mobile
application which help them in select the product as per there needs and requirements.
With help of mobile application Unicorn Grocery can offer its services to million of
customers and in this way can increase the number of its profits. With this firm can
provide its services online which is very time saving and cost effective. One thing that
require to be consider by firm is that mobile application should be easy to use.
 Websites: This is one of the effective tool, by launch its website entity can reach to large
number of customers. With this, customers can easily choose the services they want to
purchase.
All these are the major internet tools that can be utilise by Unicorn Grocery in order to
market its products and influence individuals to buy the same. Before use a internet tool, it is
very essential for manager of Unicorn Grocery to analyse the advantages and cost related with
every tool. In this way company can adopt an effective tool to and can get all benefits related
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with internet marketing. With help of internet marketing company can reach to large number of
customers and can increase its market share.
3 RESEARCH METHODOLOGY
Research method is known as different plans and tools utilise by researcher to conduct
research. It is very important for researcher to use right method and process as this directly affect
the quality of findings.
Type of investigation
An individual can complete the research in various ways. Researcher use the type as per
the nature and scope of research topic. Qualitative and quantitative are the two major type of
research. Qualitative research is main based on tanima.khe quality of content gathered for the
purpose of complete the research. Under quantitative research, investigator collect and analyse
the data in terms of figures, numerical terms (Parveen, Jaafar and Ainin, 2015). Qualitative
research method is use in this research because huge information is collected and examined in
this research for draw valid conclusion.
Research Design
This is known as the framework which highlight the pattern use by investigator to carry
out research. It consists frame objectives, determine the method, cost and time require to
complete the whole research project. Mainly there are three research design which can be use by
investigator to complete the research. Descriptive, casual and exploratory are three research
design. Descriptive research design is taken in this research as this help in define problem and
provide various solutions of it.
Research philosophy
This factor of research is related with collection and analysis of data. Interprtivism and
positivism are the two major approaches of research (Trainor and et. al., 2014). Interpritivism
philosophy of research is consider in this report for study as this help in examine the quality of
information.
Research approach
Inductive and deductive are the two major approaches of carry out research. Deductive
approach work from general to specific. One of the main goal of this approach remain to test the
hypothesis with specific information (Quinn, 2011). Inductive approach is move form specific to
general. This type of research start with some specific observations, investigator detect the
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pattern, formulate hypothesis, explore the same and then develop general conclusion. This
research approach is use in this research.
Data Sampling
Researcher select small number of individuals from whole population to carry out
research as it is not possible to complete research on whole population and individuals are
known as sample. Various methods of sampling are there which a researcher can use to select a
sample such as probabilistic and non probabilistic. A sample of 40 respondents is taken for carry
out present study with help of non probabilistic sampling.
Data collection
Primary and secondary are the two major sources of data collection that can be used
researcher to collect data related with main topic of research (Wallace,Wilson and Miloch,
2011). Primary method of data collection help in collect and analyse relevant data which help in
draw better conclusion. Books and articles are use by researcher under secondary source of data
collection. Mix of both primary and secondary data is use in this research. In this report, random
sampling method is used. Data is collected through questionnaire. This is best way because it
provides in- depth analysis about subject matter. This is relevant to collect appropriate
information through which researcher can convey relevant data. Interpretation is appropriate
which convey relevant information to learners. Total population for conducting research is 250.
This population is selected from employees of 500 Data is colected from top level personnel
which deals with regular working of organisation. They are the people who needs digital
technology frequently. They views are more relevant because they have knowledge about
external environment also.
Ethical consideration
Various issues are face by researcher while complete the research and it is very essential
to deal with all issues in an effective manner in order to draw reliable conclusion. It is very
important for researcher not to ask any personal question from the respondents and keep their
personal information confidential. All this support complete the study in effective manner and
also support in draw valid conclusion.
4 DATA ANALYSIS AND INTERPRETATION
Data analysis is a process through which researcher can inspect, transform data with
logical reasoning. While performing research there is requirement of various information
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collected from different sources. Hence data is collected, reviewed then interpretation is given.
Data analysis can done through data mining, text analytic, business intelligence and data
visualisation.
Data analysis is important because it provides knowledge about possibilities of
performing business operation. As Unicorn Grocery is thinking to use internet tools in order to
expand business. This is important as it provides view of respondents that whether it is fruitful
for organisation or not. As per view of respondents, possibilities of positive or negative results
can be judged.
In this research data is collected from employees as well as customers. Number of
respondents are 50. Data analysis is done in thematic way, so this helps to get overview about
question.
Questionnaire
Name:
Employee/ customer:
Contact number-
Gender-
Age-
Q1) Do you aware about the concept of internet tools?
Yes
No
Can't say
Q2) Which social media tools you preferably use?
Facebook
Instagram
You- tube
Others
Q3) Do you think brand value of Unicorn Grocery gets enhance with use of internet tools?
Yes
No
Can't say
Q4) Do you think internet media tools are beneficial for growth and expansion of Unicorn
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grocery?
Yes
No
Q5)What is the significance of Internet tools for enhance organisational value?
Easy marketing of product and services
Assist in communication
Interaction with customers
Q6) What are the major tools that can be utilise by Unicorn Grocery to market its products?
Mobile application
Social media marketing tools
Q7) For what purpose you use social media tools?
Shopping
Price estimation
Trend analysis
Others
Q8) Which departments gets affected because of internet tools?
HR
Marketing
Research and Development
Sales
Q9) What are the advantages of using internet tools for Unicorn Grocery?
Fast communication
Quick feedbacks
Global reach
Ease in marketing
Q10) What issues managers of Unicorn Grocery face in adopting internet tools?
Lack of requirement
Costly approach
Lack of employees participation
Q11) Do you think there is requirement of training for employees?
Yes
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No
Can't say
Q12) Which type of training channel will fruitful?
On the job training
Off the job training
Q13) Do Unicorn Grocery able to expand business at global level with internet tools?
Yes
No
Can't say
Q13) Recommend the ways in which the John Lewis & Partners can implement social media
techniques in business organisation?
DATA ANALYSIS
Theme1: Concept of internet tools
Q1) Do you aware about the concept of
internet tools?
Frequency
Yes 30
No 15
Can't say 5
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