University Marketing Employability Report and Development Plan

This report delves into the concept of enhancing employability within the field of marketing, encompassing a comprehensive analysis of individual strengths, weaknesses, opportunities, and threats (SWOT). It establishes both short-term and long-term SMART goals, providing a structured approach to career development. The report includes a job posting analysis, a personal development plan outlining areas for improvement, and a gap analysis to identify the discrepancies between current skills and desired career goals. The student has also provided a bibliography to support the work. The report aims to equip individuals with the necessary tools and strategies to navigate the competitive marketing landscape and achieve their professional aspirations. The report covers crucial aspects of career planning and development within the marketing field, including goal setting, self-assessment, and strategic planning.

RUNNING HEAD: THE CONCEPT OF MARKETING
Enhancing employability in marketing

THE CONCEPT OF MARKETING 1
Contents
INDIVIDUAL SWOT ANALYSIS.............................................................................................................................................................................2
ESTABLISHING SHORT TERM AND LONG TERM SMART GOALS................................................................................................................4
JOB POSTING.........................................................................................................................................................................................................7
PERSONAL DEVELOPMENT PLAN.......................................................................................................................................................................8
GAP ANALYSIS.........................................................................................................................................................................................................9
BIBLIOGRAPHY......................................................................................................................................................................................................11

THE CONCEPT OF MARKETING 2
INDIVIDUAL SWOT ANALYSIS
Name: _____________________________________ Date: _______________________
Course: _____________________________________
STRENGTHS
(Internal)
WEAKNESSES
(Internal)
 I attain fine communication skills. From the initial phase, I
have huge interests to communicate with the individuals.
Additionally, I had participated in multiple activities like
debate competition and speech delivering. Thus, it can be
stated that my interest has assisted in the development of
communication skills.
 I have high patience level as one of my hereditary trait. I show
adequate patience level in the group discussion as well as in
my personal life. It has enabled in the development of a
healthy mind-set.
 I have good leadership skills and these include inspiration,
motivation and positive thinking. I believe that motivation is
 One must attain additional skills as ell to emerge as an
effective leader. These include strong personality, quick
decision making skills and punctuality (Curtis & O’Connell,
2011). I will opt for fitness studio to develop a strong physical
personality. I will seek the assistance of my lecturers to
develop decision making skills and punctuality within me.
 My limited knowledge in marketing department acts as my
strongest weakness. I will interact with marketing experts and
seek the help of other resource (digital media and books) to
improve my knowledge in the marketing field.

THE CONCEPT OF MARKETING 3
the key to success (Schoemaker et al., 2013). I have read
multiple books based on these skills (like secret and awaken
the giant within) and it has aided in gradual development of
these skills. I have demonstrated these skills in my living.
OPPORTUNITIES
(External)
THREATS
(External)
 Online marketing is highly in trend in the marketing
department. The business organizations mainly opt for this
form of marketing strategy for the product promotion
(Vinerean et al., 2013). Thus, the utilization of sills in an
effective manner acts as an opportunity as it minimizes the
physical efforts and aids in aligning with the digital world.
 There are limited top positions in the marketing department of
a reputed business organization. It acts as a threat as it gave
rise to multiple problems of increase in completion and
difficulty in job attainment.
(Gürel & Tat, 2017)

THE CONCEPT OF MARKETING 4
ESTABLISHING SHORT TERM AND LONG TERM SMART GOALS
GOA
L SPECIFIC MEASURABLE ACHIEVABLE REALISTIC TIME BOUND
What do I want/need to
develop/achieve?
What will I do to
achieve this?
What resources or
support will I need? /
What are the
actions/tasks needed to
achieve
What will be
the success
criteria
Target date for
review/accomplishment
1.
Improve time management Follow day to do list List out what should be
done on that day, come
out with a schedule
(Mirzaei et al., 2012)
Be punctual in
every meeting
and meet
deadline
1st January 2021
2. Learn marketing concepts I will devote my daily
2 hours to my studies
I will avail the use of
personal resources
(laptop, data connectivity
and books) to raise my
knowledge concerning
marketing concept.
Additionally, I will
request my professors and
seniors to solve my
To secure
above 80% in
my marketing
paper
1st March 2020

THE CONCEPT OF MARKETING 5
queries based on the goal
3.
Seek for internship I will seek the help of
recruiters on platforms
like LinkedIn.
I will develop an
attractive profile on the
LinkedIn network.
Additionally, I ill contact
my seniors to gain guide
about a recognized
company for pursuing
internship (Zhao & Liden,
2011).
Attaining the
opportunity to
work under the
marketing
department of a
reputable
organization
1st June 2020
4. Attainment of marketing job in the
Facebook in Malaysia
I will apply for the job
position via digital
media
I will need the high
support of my family
members to encourage
and boots my
motivational level. It will
aid in maintaining my
confidence level to crack
the process. Moreover, I
will develop the use of
digital resources to gain
information about the
Successful
attainment of
marketing job
at a respectable
position
1st January 2022

THE CONCEPT OF MARKETING 6
company.
5.
To emerge as an effective leader I will observe the
leadership skills of my
lecturer
I will list the required
actions undertaken by my
professors that make them
an effective leader. I will
grant help from my
professors to guide me to
become an effective
leader. Additionally, I
will request to achieve a
position of tam leader in
the class. It will aid in
development of an
effective leader.
Attainment of
fine score
(above 70%) in
the leadership
matrix acts as a
signifacacnt
concept.
1st February 2021
(Bjerke & Renger, 2017)

THE CONCEPT OF MARKETING 7
JOB POSTING
I have opted for this job as it will provide me an opportunity to work with a globally renowned company named ‘Facebook’. Additionally, it will
enable to work und my study field (marketing). It will also offer the chance of working in an international market in the preceding years. I have
to seek experience in other Small medium enterprise to raise my capability in the marketing field. The company name and job position has
highly attracted me towards the job posting. The job is directly related with my study as I have learnt and gain knowledge concerning marketing
(Glassdoor, 2020).

THE CONCEPT OF MARKETING 8
PERSONAL DEVELOPMENT PLAN
Name: _____________________________________ Date: _______________________
Course: _____________________________________
What do I want/need to
learn?
What will I do to achieve
this?
What resources or
support will I need?
What will be the
success criteria?
Target date for
review/
accomplishment
Completion of
undergraduate degree
Full course requirements Intelligent and
skilled staff
members in the
university
The completion of
undergraduate degree
with fine score is the
success criteria
The undergraduate
programme should be
reviewed throughout
the years
I wishes to increase my
leadership skills
I will align with the
characteristics of
leadership skills.
I will require the
support of my
teachers to emerge
as fine leader.
The attainment of
commitment,
confidence, positive
outlook and integrity
in my personality
marks as the success
criteria
1 June 2020
Increase my performance
in the academics
Eradicate distracting and
time consuming activities
I need high support
of personal selves to
The attainment of
finer grading in
31, March 2020

THE CONCEPT OF MARKETING 9
devote my attention
to my studies
contrast to previous ye
can be counted as
success criteria.
Additionally,
Increase my study to 30
hours per week
Frame a time table I will demand the
support of my family
members to assist in
adhering to the time
table
I will be studying a
minimum of 30 hours
per week
1 June, 2020
Obtain relevant work
experience
I will develop an attractive
personal vitae
I will seek the help
of digital platform to
search jobs at a
recognized and
nearby place
The availability of
fine experience letter
with fine comments
counts to relevant
work experience
31, March 2021
(Beausaert et al., 2013)
GAP ANALYSIS
Gap analysis is a framework to assess the current performance to fulfill the gap between current and required performance. It aids in availing the
use of right resource and energy too fill in the gaps (Bunse et al., 2011). The gap analysis is based on the expectations of the industry and my
current capabilities to achieve the targeted career option of becoming a marketing manager.

THE CONCEPT OF MARKETING 10
1. Identification of current state: The marketing manager attains multiple characteristics of creativity, enthusiasm, loyalty, adaptability and
knowing their audience, listening skills and must be a team player. The availability of these skills enables the individual to attain
reputable job position at a recognized company.
2. Identifying here you want to be: I aspire to attain the position of marketing manager in Facebook Inc. Company based in Malaysia.
3. Identify the gap in your department: I had to develop additional skill of being creative and increase my education status and gain
experience from a company to gain an easy entry in the organization. It aids in fulfilling my carve goal of becoming a marketing manager
in a reputable organization. I ill develop the full utilization of available resource to increase my educational status. Additionally, I will
seek the guidance of my lecturers to assist in the fulfillment of my career goal. I will fulfill the gaps by the end of passing year.
Thus, Gap Analysis aids in minimizing and eradicating the gap prevailing to achieve my target carrier choice (Kujala et al., 2011).

THE CONCEPT OF MARKETING 11
BIBLIOGRAPHY
Beausaert, S., Segers, M., Fouarge, D. & Gijselaers, W., 2013. Effect of using a personal development plan on learning and development.
Journal of Workplace Learning.
Bjerke, M.B. & Renger, R., 2017. Being smart about writing SMART objectives. Evaluation and program planning, 61.
Bunse, K. et al., 2011. Integrating energy efficiency performance in production management–gap analysis between industrial needs and
scientific literature. Journal of Cleaner Production, 19.
Curtis, E. & O’Connell, R., 2011. Essential leadership skills for motivating and developing staff. Nursing Management, 18(5).
Glassdoor, 2020. Country Marketing Manager Malaysia , Global Business Marketing. [Online] Available at:
https://www.glassdoor.co.in/Job/malaysia-marketing-director-jobs-SRCH_IL.0,8_IN170_KO9,27.htm?countryRedirect=true [Accessed 2020].
Gürel, E. & Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International Social Research, 10(51).
Kujala, H., Araújo, M.B., Thuiller, W. & Cabeza, M., 2011. Misleading results from conventional gap analysis–Messages from the warming
north. Biological Conservation, 144.
Mirzaei, T., Oskouie, F. & Rafii, F., 2012. Nursing students' time management, reducing stress and gaining satisfaction: a grounded theory
study. Nursing & health sciences, 14(1).
Schoemaker, P.J., Krupp, S. & Howland, S., 2013. Strategic leadership: The essential skills. Harvard business review, 91(1).
Vinerean, S., Cetina, I., Dumitrescu, L. & Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.
International Journal of Business and Management, 8(14).

THE CONCEPT OF MARKETING 12
Zhao, H. & Liden, R.C., 2011. Internship: A recruitment and selection perspective. Journal of Applied Psychology, 96(1).