MGMT1102 Final Project: Enmax Corporate Social Responsibility Analysis

This project analyzes Enmax, a vertically integrated utility company in Alberta, Canada, focusing on its corporate social responsibility (CSR) initiatives. The analysis covers both internal aspects like employee relations and external responsibilities, including legal compliance and environmental stewardship. The paper highlights Enmax's commitment to sustainability, its efforts to minimize environmental impact, and its community involvement through programs like the Pond Hockey and Rinklighter program. It also examines Enmax's progress towards net-zero emissions and compares its CSR approach to that of other companies like Direct Energy. The analysis underscores Enmax's leadership in the Canadian energy sector, its customer satisfaction, and its unique approach to solving social problems, making it an interesting case study for understanding CSR in the industry.

Enmax Corporate Social Responsibility
Student’s name
Institution Affiliations

Questions you will want to ask of your industry example of a sustainable business:
Question (b): What makes their efforts unique within their industry?
Enmax is a utility company that is vertically integrated and generates natural gas,
renewable energy, electricity and value-added services ("Enmax.com", n.d.). Enmax serves
clients in Alberta, Canada.
Enmax Company confronts corporate social responsibility (CSR) both internally and
externally making it a unique company in energy industry. Internally, it looks at the primary
issues with regards to its internal responsibilities ranging from employee’s working conditions as
well as their rights and attitudes towards clients, shareholders and suppliers. Externally the
company strives to comply with its legal responsibilities based on law, legislation and its duties
as a taxpayer. Enmax has a social responsibility as a member of the society, community and
environment which it operates. It has to offer due diligence, care and protection to that
environment.
Enmax Company is constantly looking for new methods of minimizing the environmental
impact of its business activities and transforming the utilization of energy. Enmax business
model aims at attaining long-term growth, profitability and sustainability. The company has
maintained growth in revenues; thus this can be attributed to customer loyalty and aggressive
efforts in cutting down operating costs.
Enmax Company is committed to ensuring manufacturing efficiency and investing in
new technologies through research and development (Ibrahim & Almarshed, 2014). This
demonstrates that the company will continue providing value-added services and
environmentally-friendly power systems to its customers. It is important for the public to
understand the CSR activities of the business because as a result, most customers will always

want to associate with companies that give back to the society instead of making profits only.
The customer loyalty created ensures increased consistent sales making CSR a very powerful
marketing tool for most companies and especially Enmax. Enmax Company is socially
responsible because it has invested heavily in the development of human capital, protecting the
environment and its enhancing its relationship with all its stakeholders further making it a unique
dealer in the Canadian energy sector (Goel & Ramanathan, 2014).
Question (d): What makes this business interesting or unique in terms of becoming a
responsible company? Are they industry leaders? Have they developed a new process, and
one in which is more cyclical in nature? Are they heading towards net-zero emissions or
net-zero footprint? Do they solve social problems in a unique way, furthering social justice
or reducing inequality?
Enmax is an industry leader in the energy sector in Canada. As part of its corporate social
responsibility, Enmax has been involved in various community programs making it a unique and
interesting business of its kind in the energy sector. For instance, Enmax is the main sponsor for
Pond Hockey and Rinklighter program. This program accords the children from the surrounding
community an opportunity to meet the local hockey personalities. As a result, this project
provides energy rebates for communities around. The means that Enmax is socially responsible
to its immediate citizens. ("Enmax.com", n.d.).
In terms of energy-efficiency, Enmax are heading towards net-zero emissions as they
have met all the environmental compliance from the government and environmental bodies.
Enmax has however, not developed any new processes for their operations.
As part of corporate responsibility globally, Enmax donated money to victims of the
destructive tsunami that occurred in Japan. Enmax has earned itself five consecutive customer

satisfaction awards due to its excellence in corporate social responsibility. The company boasts
as being the only energy corporation in Alberta that runs school safety programs to teach
children safety measures around electricity.
Direct Energy Company uses award programs and grants to accomplish its corporate
social responsibility as compared to Enmax. For instance, Direct Energy Company has a
“Reduce Your Use For Good” grant program where various organizations are given funds to help
them increase the energy efficiency of their products or programs ("Directenergy.ca", n.d.).
Direct Energy Company also has a volunteer program where one volunteer is awarded money for
making the community better.
Enmax solve social problems in a unique way by involving themselves in social
community projects. This way, they are able to help the poor community members thus reducing
inequality.

References
Alberta Energy Company - Electricity & Natural Gas | Direct Energy. (n.d.). Retrieved March
29, 2019, from https://www.directenergy.ca/
ENMAX / Energy needs. (n.d.). Retrieved March 29, 2019, from
https://www.enmax.com/community/energy-needs
Goel, M., & Ramanathan, M. P. E. (2014). Business Ethics and Corporate Social Responsibility
– Is there a Dividing Line? Procedia Economics and Finance, 11, 49–59.
https://doi.org/10.1016/S2212-5671(14)00175-0
Ibrahim, H., & Almarshed, S. O. (2014). Sporting Event as a Corporate Social Responsibility
Strategy. Procedia Economics and Finance, 11, 3–14. https://doi.org/10.1016/S2212-
5671(14)00170-1