Enrich Cosmetics: A Case Study on Business Operations and Strategy

This case study examines the business operations of Enrich Organic Nourishment Cosmetic Ltd, a beauty and fragrance store based in the United Kingdom. The assignment details the company's functions, including online marketing strategies to target female customers aged 25-50, emphasizing the convenience of online ordering and home delivery. The case study outlines the company's product range, which includes hair care, skincare, cosmetics, and perfumes, and its vision to become the leading cosmetic brand in the UK. Furthermore, the study highlights the company's visual identity, including its tagline "Enrich your skin with organic treat," and the values it provides, such as offering affordable cosmetics to the lower and middle classes and contributing to environmental protection through organic ingredients. The case study references relevant academic sources to support its analysis.