Ensoft Company: Digital Technology Impact on Business Activity Report

This report investigates the impact of digital technology on business activities, focusing on Ensoft, a UK-based software company. The report is structured into four tasks, starting with an introduction outlining the significance of digital technology in business communication and operations. Task 1 defines project aims and objectives, emphasizing the importance of technology for growth and the role of social media. Task 2 details project management planning, including scope, cost, quality, risk, time, communication, and resource considerations. It also covers work breakdown structures, including Gantt charts. Task 3 delves into quantitative and qualitative research methodologies, analyzing the findings and recommending strategies for Ensoft. Finally, Task 4 includes self-reflection and a conclusion summarizing the report's key insights. The report highlights the benefits of digital technology in enhancing communication, attracting customers, and improving overall business performance. The report concludes with the importance of adapting to technological advancements for sustained business success.

Impact on digital
technology on business
activity

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain project aims and objectives......................................................................................1
P2 Making project management plan..........................................................................................3
P3 Work break down structures..................................................................................................5
TASK 2............................................................................................................................................5
P4 Carry out quantitative and qualitative research.....................................................................5
TASK 3............................................................................................................................................9
P5 Analyse research and appropriate tools and methods............................................................9
P6 Recommendation and findings............................................................................................16
TASK 4..........................................................................................................................................17
P7 Self reflection.......................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES .............................................................................................................................20

INTRODUCTION
Digital technology is that process where company can easily communicate with their
desired customers and also they provide relevant data and information in better way. In addition
to this, business organisation are doing effectively for business operation and its functions within
an enterprise. Digital technology assist in providing communication process with the assistance
of advanced level of specialised method that can assist them in easily interacting with their
shareholders in an organisation (Broekx and et. al., 2011). It is necessary for firm is to choose
technology which help in gaining high amount of income and revenue for an organisation. Along
with this, it will assist in transferring relevant data and information from one person to another
effectively. This is the appropriate platform for initiate individual where firm can easily
interacting with potential customers in an enterprise. The report is based on Ensoft is the UK
based software company which specialised in developing and formulating business operations in
different places. The firm is privately held and has gain high profitable its incorporation in 1997.
It is small business concern which sell software to their clients. The main purpose of this report
is to various objectives, aims and objectives of digital technology which can be explained
effectively. Along with this, they describe the scope, time, cost, quality and risk in specific
project.
TASK 1
P1 Explain project aims and objectives
In every organisation, business aims and objectives is very important for formulating and
developing advanced technology that will help in enhancing company in getting growth and
success in better manner (Denzin and Lincoln, 2011). In addition to this, the operational
activities need to conduct effective business functions and activities in proper way. In this,
technology advancement assist in developing and formulating necessary business functions and
activities for operating firm actions. In current period of time, they are doing corrective work for
earning high amount of income and revenue in effectively. On the other hand, firm required to do
work for attracting large number of buyers for developing and making new type of products at
affordable cost. The social media help in conducting effective business operations and functions
in the firm. There are various other methods which can be used for current market place to
capturing potential customers which help in providing high success level and growth to small
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business in proper way (Fleming and Koppelman, 2016). The organisation management require
to take relevant step if they are developing and making innovative factors so this will create
positive impact on business functions and activities.
In this, social media will play an important role in conducting effective operations in
Ensoft firm. Through this, they can easily gaining high amount of income and revenue in better
manner. Along with this, it will assist in transferring relevant data and information from one
person to another effectively. This is the appropriate platform for initiate individual where firm
can easily interacting with potential customers in an enterprise (Geraldi and Lechter, 2012). With
the assistance of this, they can appropriately evaluating or determining their customers needs or
requirements. Along with this, firm can easily achieving their set goals and targets by adopting
digital technology as social media help in connecting people from one place to another. An
organisation need to expand their business operations and functions in some other locations in
which they can easily gaining attention of large number of customers towards their services or
facilities. There are various benefits and advantages which can assist firm that can help in
providing digital technology method for developing required services and facilities so they can
easily taking all employees views or reviews on daily basis.
Background of project:
This is required for firm is to adopting and using various modifications that are associated
in given time period in which various advance technology facilities who are taking appropriate
place in external environment (Hirshkowitz and et. al., 2015). Digital technology provides
unique and creative facilities which can help in enhancing small business growth and success
level at the market area. Along with this, it will help in making effective business functions and
operations for achieving potential goals and targets effectively. After that, they require to transfer
all required information and data with the help of social media channels and tools from their
desired customers. It is necessary for firm is to choose technology which help in gaining high
amount of income and revenue for an organisation. For adopting social media tools, firm can
easily developing new products and services to their potential buyers. There are different types
of commodities which can manufactured by workers and they are mainly concentrate on desired
customers requirements and demand in better way.
Topic: “To identify the impact of social media tool in conducting effective operation in an
organisation: A case study on Ensoft company”.
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Aims: The main aim of Ensoft company is to became “one of the best enterprise” for their
buyers. An organisation try to developing and formulating unique products which assist in
promoting various goods with the help of using different tools or techniques such as social
media, advertisement, print media, radio, etc (Hwang and Lim, 2012). The other aim of such
project is “To identify the impact of social media tool in conducting effective operation in an
organisation: A case study on Ensoft company”.
Objectives:
 To determine the impact of social media tool in conducting operations in Ensoft
 To analyse the influence of social media methods on gaining profits To identifying advantages of social media while conducting business operations
Research questions:
 How to determine impact of social media tool in conducting operations in Ensoft?
 What are the major influence of social media methods on gaining profits?
 What are the advantages of social media while conducting business operations?
P2 Making project management plan
This is required to implement business activities in proper order. This helps in achieving
company's goal and objectives at faster speed. Project management plan provides a framework
that help personnel to decide their further procedures and other activities that are involved in the
accomplishment of goals of company (Lakatos, 2014). Project management plan assist in
determining certain things which includes scope, time, cost, quality, risk, communication
procedures that should be followed by company. This help in saving time of researcher and help
in better implementation of project. There are different components involved in project
management plan and are mentioned below:
Scope: This helps company to stay motivated and encouraged and provide them with a
goal which they have to accomplish in the future. They helps in evaluating various options for
company that may result in success for them (Meredith and Mantel Jr, 2011). The scope of the
project help company to organise their work properly. In order to achieve success, company can
use Gantt Chart, work breakdown structure, analysis of data and many other tools.
Cost: It is the amount that will be incurred while carrying out the project. Project
managers have to decide their budget prior starting their task. This help them to work
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accordingly and in proper order and avoid any type of wastage of money. Aim of managers is to
develop cost effective project budget (Peters, Howard and Sharp, 2012). They can even use
different tools like Gantt Charts, questionnaires, data analysis, IT system and can even take
advice from experts and superiors. It is an important component of project management plan and
manager should strictly devise cost effective plan according to their activities.
Quality: It is important for managers to see whether quality is being maintained or not in
the entire process. It is very important part of a project plan. To achieve quality, managers can
develop effective methods and techniques that can be used by staff members and researchers. For
carrying out accurate research, it is crucial for researcher to know about their goals and
objectives. Ensoft should provide non pirated software and should be free form every types of
bugs and viruses. If they focus on quality, then company will definitely achieve success and will
also build strong relations with customers as well as with clients. It will also increase
profitability and revenue of the company.
Risk: There are different types of risks that are involves at the initial phase of research.
Managers should be efficient enough in identifying risks and formulate plans in order to counter
it effectively. By properly encountering every risks, researcher can easily and smoothly carry out
their research and can increase their profitability. Gantt chart assist in handling such types of risk
in effective manner. Also they set standards for predicting some risk that will assist in examining
major rivals information.
Time: Managers have to set a time limit and should try to complete their researcher
within that time. It provides researcher with deadline and they have to carry out their work in that
time.
Communication: This is a crucial part for any research as without communication,
nothing can be done properly. Managers are responsible for communicating all the necessary
details related to research to everyone associated with that research. This result in effectively
carrying out the research (Westerman, Bonnet and McAfee, 2014). They can use different
methods and modes of communication which managers thinks are best suitable for their work.
Resources: This is another essential part of research as without resources personnels
wont implement their work effectively. Managers should ensure the availability of resources
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before starting their research. There are different resources which includes finance, human
resource, technology and some other.
P3 Work break down structures
Gantt Chart- It is given by Henry Gantt who was a mechanical engineer in 1917. Gantt
chart is a type of a bar chart in which task is represent in a horizontal way and the work assigned
is shown on a vertical way in bar chart. It is generally used to for a graphical project schedule.
This includes start and end date, resources,scheduling task according to time.
This is used in project management in which task is assigned and these task are sub-
divided to their co-workers by the supervisors. Work break down structure is not for a limited
field but can be access to any type of field (Wilson, 2014). It provides a framework to project
management for planning, resource allocation, resource estimate and schedule. By dividing the
complex project into simpler and manageable task to get easier for manager to distribute work
among employees. These deliverables are sub-divided until a single person get assigned to work
on their individual task. By using this structure, it can assist to determine success of a project. It
includes some basic characteristics such as:
 Accuracy: By using, work break down structure it will increase the accuracy in the work
divided to their co-worker for simplifying the task performed by an individual. This will
help to know about the abilities, skills and knowledge about their subordinates.
 Estimate the cost, time and risk: This structure helps in to calculate the risk including in
a project, time consumed by the workers in their field and a cost involves in overall
project. This will help in to get a rough idea about a cost and time.
 Teamwork: The work break down structure is done in a group or team, in which project
manager distribute their work to their subordinates
TASK 2
P4 Carry out quantitative and qualitative research
Market investigation helps company in identifying recent trends in the market. This help
in developing effective plans and objectives by company and timely accomplishment of goals.
There are mainly two types of sources through which information can be collected or gathered.
With proper collection of facts and information, managers are able to develop good plans. This
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helps in maximising their profits and lead to achievement of desired success. Following are the
types of source:
 Quantitative method
 Qualitative method
Quantitative method: This method mainly involves mathematical facts and calculations,
numerical analysis of data collected through polls, questionnaires and surveys. They focuses on
gathering numerical data and evaluating it across group of people or to explain a particular
phenomenon. The aim of carrying out quantitative research is to evaluate the relationship
between independent and dependent variables within a population. Information is then provided
to company by managers and then they formulate further strategies. Following are some main
characteristics:
 Data is in the form of numerical and statistics.
 Researchers uses different tools like questionnaires, computer software to collect
numerical data.
 Data is collected through structured research instruments.
 Results are based on larger sample sizes that are representatives of populations.
Qualitative method: This research is concerned with exploratory research. This method is
used in order to understand the underlying reasons, opinions and motivations. This methods
helps in developing ideas or hypotheses for potential quantitative research. It is also used to
uncover trends in thought and opinions and provide deeper solution of the problem. Qualitative
data collection methods vary using unstructured and semi – structured techniques. Different
methods are used to carry out qualitative research such as individual interviews, observations,
group discussions, focus groups, etc. In this, sample size is typically small and participants are
selected to fulfil certain criteria. Questionnaire is the best appropriate method that assist in
improving and developing company performance and growth level effectively. Quantitative
research help in evaluating individual behaviour and attitude on certain topic.
Data can be collected through various sources but there are mainly two data collection
methods which are described as under:
 Primary data Secondary data
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Primary research: Research can be primary or secondary. Primary research is a new
type of research. It is carried out in order to achieve specific and unique needs. This is a research
which is conducted by researcher himself and obtain data from direct sources like direct
questionnaire, focus groups, surveys, interviews, visits to competitors' locations, etc. When this
type of research is conducted, basically two kinds of informations are gathered: Exploratory: This type of research is general and open minded and typically involves
lengthy interviews with individual or small groups.
 Specific: This type of research is more specific and is conducted in order to solve certain
problem identified in exploratory research. It involves formal and structured interviews.
Primary research are lengthy and expensive to conduct as compared to secondary
research but it gives specific results.
Secondary research: This research mainly involves collection and gathering of data
which is already existing. Information is collected from which is already been compiled,
gathered, organised and published by someone. It involves research done by different companies,
agencies, individuals, etc (Wahyuni, 2012). A lot of secondary research is available on web,
desired information can be extracted out just by typing key phrase or words on internet.
Secondary information can be obtained by magazines, articles, journals, publications, visiting
library or by contacting industry associations or trade organisations.
As per digitalization, research is one of the crucial feature that can help company in
attaining their goals and objectives and lead them to their success. Company is required to keep
them updated with recent advancements in order to maintain current position.
QUESTIONNAIRE
Name:....................................................................
Age:........................................................................
Gender:..................................................................
Q.1. Does social media assist in conducting appropriate operation in an organisation?
a) Agree
b) Disagree
Q.2. Is social media providing effective benefits to Ensoft firm for long time period?
a) Yes
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b) No
Q.3. What are the essential factor of social media which assist in enhancing growth and success
of Ensoft company?
a) Increasing brand awareness
b) Team cooperation
c) Maintaining customer relationship
Q.4. Can social media tools help in creating positive impact on conducting business operations
effectively?
a) Agree
b) Disagree
Q.5. What are main benefits which drive from distributing digital methods and techniques by
Ensoft company?
a) Minimising price
b) Save time
c) Customer satisfaction
Q.6. Does social media tool assist in conducting appropriate operational functions in Ensoft
firm?
a) Agree
b) Disagree
Q.7. In which way, business operation and activities conducting in an organisation?
a) Positive
b) Negative
c) Neutral
Q.8. Which is the best suitable method of marketing for Ensoft company?
a) Traditional
b) Modern
Q.9. Do you have any suggestion regarding how social media tool conducting effective
operation in Ensoft organisation.
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TASK 3
P5 Analyse research and appropriate tools and methods
Data can be represented for conducting effective outcomes or results of particular
projects in better manner. It is necessary for Ensoft firm is to make correct decisions while
formulating and developing specific reports. Along with this, they need to analyse whole data
which required to gathered and collected by 20 respondents of the nation. This will help in
developing relevant results for specific type of projects effectively.
Theme 1: Social media assist in conducting appropriate operation in an organisation
Q.1. Does social media assist in conducting
appropriate operation in an organisation?
Frequency
a) Agree 15
b) Disagree 5
Interpretation: It can be concluded that social media help in conducting effective operation
within an enterprise in better manner. They need to maintain and evaluate effective business
operations and its functions within an organisation. There are around 15 respondents who are
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15
5
a) Agree
b) Disagree