Managing a Successful Business Project: Ensoft and Digital Technology

This project report focuses on the impact of digital technology on a business, using Ensoft, a UK-based software solutions provider, as a case study. The report outlines the aims and objectives, emphasizing the transformative effects of digital tools on various business functions such as human resource management, production, sales, and accounting. It includes a project management plan detailing scope, cost, quality, risk management, communication, time, and resource allocation. The project incorporates a work breakdown structure and Gantt chart to manage the project timeline, followed by research using both qualitative and quantitative methodologies. The report analyzes data, provides recommendations for Ensoft, and concludes with a reflection on the project's findings, aiming to illustrate how digital technology can enhance business operations and achieve strategic goals.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1 Aims and objectives of project.........................................................................................1
P 2 Project Management Plan................................................................................................2
P 3 Work break down structure and Gantt chart...................................................................3
TASK 2............................................................................................................................................4
P 4 Conduction of small scale research by applying qualitative & quantitative methodologies 4
TASK 3............................................................................................................................................6
P 5 Research and data using appropriate tools and techniques..............................................6
P 6 Recommendation..............................................................................................................9
TASK 4..........................................................................................................................................10
P 7 Reflection.......................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11
LOGBOOK....................................................................................................................................12

INTRODUCTION
Digital technology has completely changes the scene of business world by bringing
different applications along with it. This is turn helps in completion of aims and objectives of
each organisation in very less time period. In previous years, the prospects associated with
technology was not so much improved (Zott, Amit and Massa, 2011). This is the reason of
failure of large number of businesses in those days. But with the emergence of in modern tools
and techniques, each company either small or medium sized could now earn revenues as per their
need since this provides them so many opportunities to grow and develop efficaciously. The
present report is designed on the basis of an adventurous firm named as Ensoft which is situated
in United Kingdom. In this project, discussion is going for similar company and represented that
how digital techniques are transforming their business.
TASK 1
P 1 Aims and objectives of project
Every business gets started from the initial step which is to draw the business plan for
conducting various organisation functions and operations. Their basic aim include to earn high
profitability and sustainable productivity level. Thus, before starting work on particular business
project some aims and objectives must be formulated that will provide base and framework to
align all work process towards that particular direction only. The selected company of this
project is ENSOFT which is famous for delivering quality software solutions to their customers
and have expertise team members that contribute significantly in accomplishment of set mission.
Company have to adopt various advanced and modern digital technology system, that has to be
implemented into company that results in performing according to set standards.
Theme: Impact of digital Technology that has transformed business activities.
Background of project:
Technology is consider external factor that is present outside the business environment.
Company do not have control on this aspect hence, they have to adopt all modern and advanced
concepts in to their system. Especially small and medium sized get benefit by adopting digital
technology into their working procedure. ENSOFT can adopt cloud computing system that lead
to improvement and advancement of whole structure. Another area include performing
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communication process in conducive manner that is with the use of social media channels that
include Gmail, Twitter, Face Books and many other.
The other side involve working of production department in innovative and unique way
so that they produce quality products by apply new style of working that involve making use of
big data analytics and artificial intelligence process (Teece, 2010). Thus, by adopting modern
and digital technology system company can apply modern recruitment structure by shifting on
online process. This have several advantages that can be enjoyed by company in many ways like
reduction of time, maximum utilisation of available resources. Other system include storage and
distribution process that involve The internet of things which is basically applied in connection
and integration of several business structures.
Aims : To determine the impact of digital technology that has transformed business
activities.
Objectives : Some of the key objectives designed by the researcher are listed below :
 To notice the effects of contemporary technologies on human resource management,
production department, sales and accounting and marketing functions.
 To ascertain the contribution of digital technology in development of administrative
department of organisation
 To determine the impact of social media and mobile technology upon communication
aspect within the organisation
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P 2 Project Management Plan
Project cannot be started before formulating the management plans which include actions
that has to be performed effectively in order to achieve final set objectives and aims. Thus, it
become important to examine all factors that will impact the functioning of business organisation
is several areas. For this manager of ENSOFT company have to conduct market research so that
they can able to find out number of elements that may foster or hinder the overall performance.
There are number of risks of different nature that has to be properly evaluated to reduce negative
impacts at sustainable manner. There are number of aspects that are consider in project
management plans which are described below:
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 Scope : It involve all key areas that are mentioned in this project. This report highlights
the case of ENSOFT which supply quality software solutions to their clients so that they
remain satisfy with their services. It also highlight the impact of digital technology that
are executed in business activities that results in performing overall task and operations in
effective manner. It also focus on supplying high quality products and services to their
customers so that their basic aim can be achieved in proper way. Thus, this have broader
scope as it helps in development of overall structure of business organisation. The
different aspects upon which impact is noticed through application of digitalisation
includes administration, communication, storage and distribution and production. The
administration is improved within cited organisation through adoption of cloud
technologies which helps in improvement of information sharing capacity of Ensoft Ltd.
Also, application of social media and mobile technologies provides the opportunity to
building good relationships with clients. Application of artificial intelligence helps the
Ensoft Ltd. To attain continuous growth in their software's.
 Cost : Through carrying out work operations while adopting advanced and modern
technology. ENSOFT can able to reduce extra cost at significant level so that final
objectives could be attained in set time period. For instance, almost every work is
performed through computers which are being replaced by use of pen and paper. It is
assessed from the above analysis that large amount of cost is required to be put on by the
organisation in the process of implementing digital technology within the organisation.
The expense is high in nature because Ensoft Ltd is decided to bring changes in every
internal aspect such as administration, communication, production and storage and
distribution. The amount which is required is around the estimate of $25000.
 Quality : By introducing digital technology while carrying out the business activities,
company can achieve quality products and services in order to satisfy the customer's
needs in effective way (Stokes, Wilson and Wilson, 2010). This enable ENSOFT to grow
and create strong image in customer's minds. It is their basic objective to produce that
goods that can satisfy needs and wants of customers efficaciously and correctly. It is an
obligation upon the management of organisation is to focus on quality aspect while
adopting digital technologies in their business processes. This will provides the
opportunity regarding identification of such aspects which are wasteful in nature and
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increases the cost of implementation. So, Ensoft Ltd. Is required to provide more
emphasis on quality aspect to proper competencies.
 Handling Risks : Risks are part and parcel of any company, thus ENSOFT have to
evaluate the nature and type of risk element and than take proper steps to remove it. In
this report, according to this factor several issues are identified which may pose threat to
the company's performance and thus have to minimize it. Researcher may take several
methods and tools to reduce the negative impacts, for this they have to frame effective
budgets which will include steps that will allow to minimize the risks that has been
raised. The different type of risks are attached with implementation of various
technologies within the organisation. The major risks which are faced by Ensoft in
process of implementing technologies within organisation is related to funding because it
is required in large amount and Ensoft is small in nature.
 Communication : Communication is a effective process that involve communicating
proper and correct data information to their prospective customers. ENSOFT should
perform this procedure adequately so that they can able to identify needs and wants of
people and than frame policies and procedures accordingly. There are two methods of
communication process which include internal and external structure. Thus, while
applying digital technology system then could perform this function in effective manner.
This is required to frame effective communication process so that proper actions could be
performed in accurate time period. The communication is required to be good at the time
of implementing technologies. This will provides the opportunity in the process of
effective distribution of roles and responsibilities among the employees which they have
to perform within the organisation is achievement of desired results.
 Time : it involve every activity take time to complete it in correct manner. It poses huge
impact on aims and objectives that have been formulated by the business organisation.
This report highlights that there are two major areas that involve maximum time period
first is conducting market research and second is analysing the collected information.
Hence, proper attention should be made to minimize the overall time so that set work
could be attained in minimum time period. ENSOFT draw Gantt chart and Critical path
that enable them to frame proper project in efficient manner.
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 Resource : Every business organisation require different types of resources that have to
properly managed and used so that final outcome could be attained in set time period.
There are basic factors of production that include land, labour, capital that has to be
properly aligned towards achieving set goals and aims of ENSOFT. Thus, it become
primary responsibility to allocate all the required resources at proper place so that final
objectives can be completed. There are large number of resources which are required by
Ensoft Ltd to effectively implement technologies includes human capital, funds,
accessories, digital technologies etc.
P 3 Work break down structure and Gantt chart
In order to compete work on suitable or predetermined time, it is vital to do decide about
the timing which would consumed in attaining each and every chores of research. This can be
performed by formulating correct Gantt chart (Porter and Kramer, 2011). At the same time, it is
also important to segment whole working into small parts so that team members can task their
work in accordance to that. This can be acquired by formulating proper work break down
structure. The clear understanding of these constructs can be realised by below written :
 Formulation of aims and objectives : It is vital to make relevant aims & objectives
before starting any work. Researcher would take around 7 days in doing so.
 Data collection : In order to conduct researches on the referred theme, related
information and facts should be collected in efficient way. This would be performed by
taking help of primary data sources like designing questionnaire. This would consumes
approx. 18 days.
 Analysation of data : After aggregating essential info., the next job of investigator is to
analyse those data which may take around 7 days
 Conclusion and recommendation : Afterwards, the last but not the least job of
researcher is to give accurate summary of the overall project. On the basis of that,
suggestions should be catered by team associates for the Ensoft so that they can do
modifications in their business appropriately. This chore might consume roughly three
days.
 Submission of project : At last submission of report should be done. This should be
done carefully in order to avoid any issue in future. This will take nearly two days.
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M1
A comprehensive project management plan starts with an effective aim and objective.
Here, main aim of this project is to implement digital processes in working styles so as to gain
high competitive edge and success. Here, time and costs factors also should be determine as
whether or not they are decided as per the budget of the company.
TASK 2
P 4 Conduction of small scale research by applying qualitative & quantitative methodologies
There are mainly two methods of investigation in proper manner that is titled as
Quantitative and Qualitative research methodology. By taking help of these techniques,
researcher could easily aggregate relevant information and data related to the specific theme of
project which is contribution of digital technology in transformation of overall business of small
companies. There is huge importance of carrying research to ascertain the information regarding
how much digital technology is able to improve the different aspects of organisation. To analyse
the result in actual manner there is need to analyse the impact upon different departments of
Ensoft Ltd. Such as Administration, storage and distribution, communication etc. Ensolft limited
can get good idea from the same work. These methods are presented as follows :
 Qualitative research : With the help of such kind of methodology, team of researcher
come to know about the internal feeling of common public in context to given subject.
This activity can be carried by using different tools such as name, age, gender etc.
(Peppard and Ward, 2016). This has been founded that almost all investigators are
utilising same techniques in order to acquire deep knowledge and understanding of
behaviours as well as nature of civilians. Hence, it can be said that it is suitable method
of collecting facts and figures on specific topic as this provide logical cognition or
thought on the similar.
 Quantitative research : Through this technique, associates working in team of research
can assemble numerical information and contents that would assist in enhancing the
productiveness of referred corporation. The beauty of this methodology is that it mainly
used to handle or deal with numeric figures. As a good result, absolute info could be
collected in a accurate way. This is completely contrasting from qualitative methodology
since herein data is accumulated from wider population. The methods which helps in
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carrying out research activities as per this method includes questionnaire and survey
which data in quantitative term which can be measures and results are easily found to
assess how better the objectives are met through implementation of digital technologies.
In addition to above one, key sources of aggregating facts are also represented below :
Primary sources : Relevant information can be collected with the assistance of primary
sources. This includes all those sources which are involves in qualitative research methodology
(Laudon and Laudon, 2016). For example, feedbacks of people, interacting sessions,
questionnaire, survey, etc. is being used for aggregating entirely new concepts which has not
developed by any other investigators. It is to be noted that both quantitative as well as qualitative
methodologies might be carried out by enforcing identical tools.
Secondary sources : This is another source that is being utilised for the intention of
collecting various types of information as per the requirement of research. Herein, past records
are evaluated or analysed so that understanding can be created about views of several scholars on
the same theme. Internet, Books, Websites of different libraries & government , journals, current
well as ancient market researches and many more falls under the category of secondary sources.
With the help of these accessories, investigator can gather each and every small info in very less
fame of time.
Quantitative research has been applied by researcher along with the primary sources in
order to accumulate essential facts and data needed for creating successful business projects.
This is to be noted that hereby 20 sample size has being taken so that investigation can be
conducted effectively as well as efficaciously.
The questionnaire which is enforced in this assignment to gather opinions or thoughts of
employees and customers are presented as follows :
Name :-----------------------------------------------------------------------------------------------
Age :--------------------------------------------------------------------------------------------------
Gender :----------------------------------------------------------------------------------------------
1. Is development of technology is contributing in designing merchandises in minimum time?
 Yes
 No
2. Are you feeling positive impacts of digitalisation in improving existing condition of Ensoft
limited ?
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