This report provides a comprehensive analysis of innovation and commercialisation strategies, focusing on Ensoft Ltd, a UK-based computer services and consulting company. The report begins by differentiating between innovation and invention, emphasizing the importance of innovation for organizational success. It then explores the contributions of organizational vision, leadership, culture, and teamwork in fostering innovation and commercialisation. The 4Ps of innovation are analyzed, along with the application of the innovation funnel in developing innovative ideas. The report also delves into frugal innovation and its benefits. Furthermore, the use of New Product Development (NPD) for innovation and commercialisation, along with the importance of the commercial funnel, is discussed. Finally, the development of an innovation business case and the evaluation of tools used to develop, retain, or protect knowledge and intellectual property rights are examined. The report aims to provide valuable insights into the practical aspects of innovation management within a business context.