Small Business Enterprise Analysis: Ensono Performance and Strategies

This report provides a comprehensive analysis of Ensono, a small business enterprise in the IT sector. It begins with an introduction to small business enterprises, defining their characteristics and highlighting their importance. The report then delves into a detailed profile of Ensono, identifying its strengths, such as strong commitment to customer satisfaction, and weaknesses, like a lack of effective training programs. A comparative performance analysis using various metrics, including sales revenue and customer loyalty, is conducted. The report further explores strategies to address identified weaknesses, such as implementing training programs and conducting market research. It also discusses ways to maintain and strengthen existing performance, focusing on customer satisfaction and financial strategies. Finally, the report recommends new areas for business expansion, emphasizing the importance of market diversification and recruitment services to broaden the customer base. The report concludes by assessing the impact of proposed changes and outlining plans for managing these changes to improve business performance over a measurable timescale.

Small business
enterprises

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1 ...........................................................................................................................................3
1.1Profile of small business and strength and weakness............................................................3
1.2 Analysing business buy using comparative Measures of performance................................4
M2 Strategies to find out the appropriate solutions....................................................................5
TASK 2 ...........................................................................................................................................6
2.1 Appropriate actions to overcome the identified weaknesses of business.............................6
2.2 Ways in which existing performance could be maintained and strengthened......................6
2.3 Recommend with justification, new areas in which business could be expand....................7
M2 Design, methods and techniques for maintain performance.................................................8
TASK 3 ..........................................................................................................................................9
3.1 Assessment of existing business objectives and plans..........................................................9
3.2 Business plans to incorporate changes..................................................................................9
3.3 Action plans to implement the changes..............................................................................10
M3 Appropriate Structure, approaches and logical arguments for preparing an action plan....10
TASK 4..........................................................................................................................................11
4.1 Impact of the proposed changes on the business and its personnel....................................11
4.2 Plan for managing the changes in business.........................................................................11
4.3 Improvements in the performance of the business in measurable timescale......................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Small business enterprise is defined as privately closely-held corporation, partnership, in
which fewer employees and less annual revenues in comparison of the regular business and
corporations. Government support small business enterprise through tax polices differ depending
on the country and industry (Ackerman, Sabato and Wilson, 2010). In small businesses, there are
small number of employees. The small business enterprises are can also be categorised according
to the other methods like revenues, shipments, sales, assets, and the annual gross or net revenues,
net profit. The numbers of employees is the highest degree measure used by the companies.
Small business include service of retail operations like convenience stores, small grocery stores,
bakeries, delicateness, hairdressers, trades people, restaurants, guest house, photographers, small
scale manufacturing. It also includes internet related business like web designing and computer
programming. Some small business requires the business license to operate their activity. On the
other hand, the small enterprises like day cares, retirement homes and the restaurants require the
inspection and the certification from different government authorities. Ensono company is the
small business enterprise. In IT sector it is one of the most successful company. This enterprise
try to give their customers good services and products. The main aim of company is customers
satisfaction.
TASK 1
1.1Profile of small business and strength and weakness
Ensono is the leading intercrosses. It is one of the most successful small enterprises in the
IT sector it is the solution provider small business enterprise. This enterprise expands its
products portfolio to deliver best in class managed hyper scale. They deliver services for AWS
and Microsoft customers. Ensono services integrate the expertise to manage all the activities of
the enterprise. Ensono have traditional IT infrastructure and processor environment offer mid to
large size business and the ability to be quick and cost effective with the IT operations. Ensono
emphasize on expertise and the ability to provide employees with the right level for the
employment and flexibility to transformation between the level in crossed environment (Bridge
and O'Neill, 2012). Ensono ensure that the availability of employees regardless to employment
and the location can be easily solved by effective development programs.
Three smart objectives of company

 Customer satisfaction: Customers satisfaction is the main objectives of the
company. The Ensono company use effective tools and techniques to make the
products and services more effective.
 Effective communication: Effective communication is the most important for the
every organization (Burns, 2010) When there is effective communication between
the employees and company then it make easy to communicate.
 Resource allocation: The Ensono company use there available resources in
effective manner.
The strength and weakness of this company are as follow:
Strength of the company
 Strong commitment: Ensono Company has the ability of strong commitment. The
company ensure that their customers are satisfied with the services. They try to serve
their customers best and effective services..
 Provide the quality services and products: Ensono Company ensures that they provide
best quality services and products to their customers who can satisfy their need and
wants.
 Delivery of products on the time: Ensono Company ensures that the delivery of the
products and services should be on time. The effective service attracts the customers
towards their products and services.
 Deals in many services: Ensono Company deals in many different services. The
company provide many services and products options for the customers according to their
needs and requirements.
 Services in different markets: Ensono Company has the wide area for providing the
products and services. The company deals in different markets (Chell, Nicolopoulou and
Karataş-Özkan, 2010).
Weakness of the company:
 Lack of effective training programs: Company does not provide effective training and
development programs for their employees which affect their performance.
 Less market serves: the company: Company did not serve the market. This affects
their business activities and employees performance.

1.2 Analysing business buy using comparative Measures of performance
Performance analysis defined as the process of collecting, analysing and reporting
information about performance of the employees, groups, system and components of the
company (Chell, Nicolopoulou and Karataş-Özkan, 2010). The Ensono Company recruit best
and qualified employees and provide their customers best and effective services and product.
This company is concern about the services and products and focus on recruiting more capable
employees. The company ensure that the services and products provided by them should be on
reasonable price so they can attract the customers. The firm also provide satisfactory and good
quality services to their customers. This company use different techniques of manufacturing for
products and services. The firm focuses on attracting the customers by using the different
advertisements and promotions programs. Organization uses different strategies for effective
promotion programs. There are some measurements of performance which are as follow:
 Sales revenue: Sales revenue defined as the income from the customer’s purchase of the
good and services, subtraction the cost associated with things like returns and undelivered
products. This company correlated to advertisement campaigns, seasonal forces, different
competitive actions, changes in price and the other cost of sales.
 Customers loyalty and retention: This company measure the performance by the
customers loyalty. This company analyse their products sales. This company analyse that
their products and services can attract the right customer, customers buying in high range
quantities.
 Operating productivity: This company measuring performance through identification of
effective operating productivity. The company analyse their staff is doing and inner
working of different activities of business.
M2 Strategies to find out the appropriate solutions
The Ensono company use the different strategies to improve the performance of their
employees and their business. These strategies help the company to attracts the customers
towards their services and products which motivates the company to earns the maximum profits.
Customer satisfaction is very important for the company(Chell, Nicolopoulou and Karataş-
Özkan, 2010). The company use the strategies to improve the performance these are as follow:

 Motivate and encourage staff: the company develop many programs to motivate and
encourage their employees to give effective performance. It helps the company to
improve the overall performance of the company.
 Customer satisfaction: customer satisfaction is the most important for the company. The
company use the different tools and techniques to attract the customers towards their
products and services.
 Set standards: the company set the different standers to improve the performance and of
the employees. This also helps the company to increase the production.
TASK 2
 TASK 2
2.1 Appropriate actions to overcome the identified weaknesses of business:
For the success of the company and effective working it is important that the company
should identify weakness and effectively work on them because weakness affect performance of
the company. Sometimes, the company face many weaknesses and suffer from the losses.
Through effective identification of weakness, the company can work on them and improve these
weaknesses. The company can also improve performance and can increase level of performance.
To overcoming these weaknesses and problems the Ensono Company use different practises
these are as follow:
 Rival services: When the customers are attracted towards the product it increases the
sale as well increases productivity of the company.
 Training and development programs: To overcome weakness, the company provides
time to time training and development programs for their employees that can help them to
improve their skills and performance. The company provide training programs regarding
new technologies and about new machines. The training is also related to communication,
team building, sales, team building. It helps the company in increasing performance of
employees. The training also be related to the communication, team building, sales, team
building. It helps the company to increase the performance of employees.
 Conduct serves: To over come the different weaknesses the company have to conduct
the serves. Through effective serves the company can know about the market and about

the competitors. After conducting the serve the company can know about the market and
develop different strategies.
 Data collections: The company have to collect the data from the primary sources ans
secondary sources. The primary data collection include the research, serves and the
secondary data collection includes the books, magazines and through internet.
2.2 Ways in which existing performance could be maintained and strengthened
The main key component of the company is effective services qualities (Down, 2010).
The good quantities of the services can helps the company to attract the them and satisfy their
needs and wants. The customers satisfaction is the most important think for the company. If the
company satisfy the customers through the effective and quality products and services then it is
good for the company it helps them towards the increase the profit and increase the production
and if company fails then it is not good for the company (Ebert and et.al., 2014). The Ensono
company always concerned about the customers satisfaction and it always try to provide their
customers good and effective quality products. The company effectively work on improve the
quality of their goods and services and attracting the customers towards the quality products and
services. The company develop the new programs for improve the quality of the services and
products. Ways in which the company maintain and strengthened their performance are as
follow:
 Appropriate financing: The company search for the appropriate financing resources to
improve the business activities which help the company to maximise the earnings and the
profit.
 Redecorate the facilities: the company redecorate the facilities and castigate the
appropriate and attractive hoardings to attracts the customers towards their products and
services. The company can also use the electronic media to advertise their products and
services. Advertising is the mass media which content supposed to influence the listeners.
Audience, rereads towards take the actions for the products and services.
 Expend the different areas: To improve the performance the company have to expand the
market into different areas. The company have to analyse different opportunity which can
help them to improve their employees performance and the company's performance also.

2.3 Recommend with justification, new areas in which business could be expand
For the development of the business it is important for the company that they expend it.
Increased competition in the market the Ensosno company have to try expend their business in
other countries. For expend the business in other countries the company have to firstly target the
desired customers. The company target mostly the persons who require the job and the small
business persons. The company have to provide the recruitment services and to the unemployed
people (Fassin, Van Rossem and Buelens, 2011). The company have also provide the
consultancy services to their employees so they can share their problems about their work place.
Through introducing the new services and products the company can expand the business.
Through introducing the new services the company can attract the new customers. It is helpful
for the company to expend the business into other countries. When the company enters in to
other countries market then it is the opportunity for the company to expend their business. For
the effective and successful expansion of the business the company have to work with other
companies can say to merge with other companies (Goss, 2011). So the company can improve
the production in other country.
Recommendations for expand business in new areas
 Open another location: If the company wants to expend their business then they have to
open another location. This might be the best choice for the business extension. For open
the new location for the business it is important that the company effectively considering
the expansion.
 Business opportunities: The company have to analyse and effectively identify the
business opportunities so it helps them to expend their business in other locations.
 Diversification: the company can use several ideas for diversifying their products and
services:
1. Sell antonymous services and products
2. Import and export the products and services
M2 Design, methods and techniques for maintain performance
The Ensosno company use different methods, techniques for maintain their employees
performance. Different techniques, methods helps to encourage the development of a flexible
dynamic system which which helps the company to involve everyone in the company for the
production of goods and services which meets the customers needs. The company have to

supposed tom how they effectively as possible every time to be best possible prices to their
customers. Quality is is very important for the company (Gronum, Verreynne and Kastelle,
2012). It is very important for the company that they provide the best quality products and
services to their customers. There are some important methods for marinating the performance
these are as follow
 Effective communication: It is very important for the company that they maintain a
effective communication between them and their employees so they can easily share their
views about the products and services.
 Performance measurements: The company have to develop the different programs which
help them to measure the performance of the employees. Effective performance measures
also help in analyse and evaluate the company's performance.
TASK 3
3.1 Assessment of existing business objectives and plans
The Ensono company is provide the information technologies services. The company
offers the central processor services like hosted services, disaster recovery, remote management
etc. it also provide the infrastructure, storage infrastructure, backup database, security and
disaster recovery services (Herbane, 2010). The main objective of the company to satisfy the
needs and requirement of the customers. These services should be beneficial for the customers.
When the company providing the good quality services then it attracts the customers towards the
company. The company organise the different programs and champing which helps them to
generate the awareness about the services and tells the importance. To identify the main purpose
the company the company have to develop best effective plans. After developing the plans the
company have to analyse these plans and effectively evaluate them before implement them.
The company create the effective structure of the objectives. At the top level of the
company it create the mission settings out of the purpose of the company the company follow the
set of objectives for assessment of the business
 Company objective about the market share
 Objective of the company about the customers satisfaction
 Objective of the company about employees satisfaction
 Objective of the company about return to shareholders

 Objective of the company about reducing the wastage of the resources
3.2 Business plans to incorporate changes
For the betterment of the company the business development plans very important. The
needs,wants and teats of the customers change every day. These are not stable and the services
and products are also change according to the change environment. So there is the need of the
company for develop the business plans which is flexible and helps to adopting the changing
environment. Customers changing need also affect the production of the company. Every
customer have the different satisfaction level (Islam and et.al., 2012). Different customers
understand the products and services in their own different way. Satisfaction about the same
product and services is differ from customer to customer. So when the company making the
business plans then it is important for the company to find out plan regarding the teats and the
preferences of the customers for the products and services.
For the effective implementation of the business plan the company have to change the
working environment so the employees can perform in perfect manner and give their best and
effective performance (Jones and Iredale, 2010). For getting effective performance from the
employees it is the responsibility of the company to providing them better and effective working
conditions.
3.3 Action plans to implement the changes
The changes affect the company's production. The changes can be good and can be bad.
Changes in customers teats and preferences of the customers the production work also be
changed. The Ensono company implement the changes into plans and polices. The changes is
necessary for the company. Changes helps the company to improve their production work,
quality of the services and product. There are some effective business plans which are develop
by the Ensono company to implement the changes these are as follow:
 It is important for the company to build the strong relationship with the local
communities. These local communities helps the company to improve their productivity.
 The company have to recruit the employees which are capable for the job and who have
the ability and skills to perform the task and roles.
 The company have to recruit qualified, experienced candidates who are perfect in the
field of the Information Technology.

 The company provide the better, effective and satisfactory services to their customers so
the customers attracts toward their services and products. When customer satisfy with the
services then it will attract them towards the company and this will be advantageous for
the company production.
M3 Appropriate Structure, approaches and logical arguments for preparing an action plan
The Ensono company use the appropriate structure, approaches and the different logical
arguments when they preparing the action plans (Malhotra and Temponi, 2010). Action plans is
the important process for the company which help to focus o9n ideas and decide what steps need
to take to achieve the desired and particular goals and objectives. These action pals help the
company to achieve the objective in a given period time. Preparing a good and effective business
plan is good way to company to reach the objective. When the company prepare the action plan
it involve the:
 Identification of the objective.
 Setting the objectives which are achievable.
 Precedence the task ans the roles of the employees.
 Identify the important steps which are needed to achieve the goals and objectives.
 The company should able to work under the pressure.
 Company have to ensure to completing the work to a deadline.
TASK 4
4.1 Impact of the proposed changes on the business and its personnel
Changes can happen for several reasons which include financial concerns, a merger or
acquisition, spending the market accommodating the growth and the business models (Schaper
and et.al., 2012). There are different reasons for changes. Changes are almost difficult to accept
by the company and the employees of the company. Before announcing the changes to
employees the Ensono company understand the changes and evaluate how they affect the
working of the employees and environment of the company.
There are some changes which affect the working of the employees and the environment
of the company these are as follow:
 Changes helps the company to stay current with trends

 Changes helps the company to find out the new opportunities which develop the
effectiveness of the company.
 Changes helps the company to innovations
 Changes increase the efficiency of the company
4.2 Plan for managing the changes in business
The Ensono company plan the changes before implement them. Changes are necessary
for the company. It helps the company to improve the products, services and the performance of
the employees (tokes, Wilson and Wilson, 2010). There are many reasons for accept the changes.
Before implementing the changes the company follow some important steps these are as follow:
 Find the reasons for changes
 Test the changes and their effects on the company
 List the steps which are need to follow at the time implement the changes
 Clarify the company's goals and objectives
 Company Set the targets
4.3 Improvements in the performance of the business in measurable timescale
The regular monitoring is helpful for the business activities in effectively improving the
level of the performance (Storey, 2016). It also gain the customer satisfaction. The improvement
in the performance give the long term process. It is not a short term process. For improving the
performance the trust and the satisfaction of customers is very important. There are some points
which help the company to improve performance theses are as follow
 Satisfactory and better quality of the services to customers
 Recruit the suitable and capable candidates
 Proper training to employees
 Provide better working environment
CONCLUSION
From the above report it has been concluded changes are very important for every
company. Changes helps the company to ipmrove their quality of products and services.
Customer satisfaction is important for the company. It helps the company towards achieve the
desired goals and objectives. The Ensono company evaluate the changes before implement them