Ensure Milk: Key Account Manager Presentation - Lazada Thailand
VerifiedAdded on 2023/04/22
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Presentation
AI Summary
This assignment focuses on a presentation for a Key Account Manager position at ACommerce, tasked with launching Ensure Milk on Lazada Thailand. The presentation analyzes the FMCG sector in Thailand, highlighting the increasing trend of online shopping and the growing demand for health-focused products. It includes a SWOT analysis of Ensure Milk, considering its strengths like nutritional benefits and positive brand image, and weaknesses such as limited diversification opportunities. The analysis also identifies opportunities such as product innovation and market expansion through e-commerce, while recognizing threats from competitors and reliance on retailers. The presentation concludes with recommendations to improve sales, including brand development, product diversification, and leveraging digital marketing, celebrity endorsements, and exploring tools of digital marketing Ensure can increase its visibility over virtual platform. The assignment showcases a student's understanding of market analysis, strategic planning, and presentation skills within the context of the Thai FMCG sector.
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