ENT300 Case Study: Analysis of Ainaa Empire (M) Sdn. Bhd. Success

This case study analyzes Ainaa Empire (M) Sdn. Bhd., a Malaysian beauty product company founded by Hafiz Mahamad and Syafiqah Aina. The assignment, prepared for the Fundamentals of Entrepreneurship (ENT300) course, examines the company's profile, including its mission, product line (skinc...Read More

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NAME PUTERI NURJANNAH BINTI ZAIDI
STUDENT ID
FACULTY
CLASS
2019203866
Faculty of Science & Computer
CS143 5C
ENT 300
FUNDAMENTALS OF ENTREPRENEURSHIP
CASE STUDY
AINAA EMPIRE (M) SDN. BHD
Prepared for :
PN. KARTINI bt KADIR

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ACKNOWLEDGEMENT
To begin with,I would like to express my gratitude to Allah S.W.T, the Most Gracious and the
Most Merciful for enabling me to finish this case study on Ainaa Empire (M) Sdn. Bhd. First
and foremost, I would like to take this opportunity to thank our respected lecturer of
Fundamentals of Entrepreneurship (ENT 300), Madam Kartini for her assistance, advice,
persistence in every phase of this case study for her supervision and guidance to shaped this
work to be finished perfectly.
In addition, we are pleased to convey our deepest gratitude and special thanks to all those who
have involved internally and externally to complete this project, specifically to our family,
parents, friends and colleagues, for the continuous support. They have give us with the best
support by feeding us with endless knowledge.
Through all the challenges for completing this business plan, we tend to become more mature
and professional in working with issues that arise during our study. This case study includes
executive summary, entrepreneur profile, entrepreneur competencies, appendices and all other
details required by a new entrepreneur as a reference to open up this business.
Last but not least, we are incredibly thankful to those who engaged in this project as it would not
have been possible to create the project before the due date without their inspiration and useful
suggestion.
.

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TABLE OF CONTENTS
NO CONTENT PAGES
Acknowledgement 2
1.0 Entrepreneur profile
2.0 Entrepreneur competencies
3.0 Appendices
4.0 Overall report

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1.0 Entrepreneur profile
The company that I have been through research is Ainaa Empire (M) Sdn, Bhd. This
company is a local beauty product that owned by Malaysian entrepreneurs which is
Syafiqah Aina and her husband Hafiz Mahamad with main mission “Kejayaan Demi
Kebahagiaan” . It is manufacturer based in Malaysia since 20th January 2018.This
company is belonging to Hafiz Mahamad as founder of Ainaa Empire (M) Sdn. Bhd
which the great ideation came from his wife Syafiqah Aina who is a well- known model
at previous. He started to venture into business after he had struggling with difficulties in
his teenage life. It sparked the idea that he wants all young, adults and teenagers to stand
on their own feet.
Another name that well- known for this company is Ainaa Beauty and this company was
included in the cosmetic manufacturer. Based from the interview, the great ideation to
produce their own line of cosmetic product started when Hafiz’s wife faced a skin
problem due to excessive makeup wear during her photo shoot. Syafiqah Aina started to
experiencing skin problems such as dull skin, rashes and allergies as well as blemishes
appearance on her skin.
Therefore, the business is located at 7-53-01, Jalan Medan Pusat Bandar 8a, Bangi
Sentral, 43650, Bandar Baru Bangi Selangor. Basically, Ainaa Beauty not only focused
on skincare product but they are also produced cosmetic product that sold with affordable
price for consumer to get the best result. Initially, Ainaa Beauty only have serum and
cleanser as skincare and then expanded with sunscreen, moisturizer and oat scrub mask.
Other than that, the cosmetic products that have been produced are Ainaa palette, blusher,
foundation and lipmatte. Hence, consumers are satisfying with the products that have
been produced and this become the most satisfying moment in their business.

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1.2 Entrepreneur competencies
Every entrepreneur should have their competencies in order to achieve the business goals. Based on my
research, I assume one of the competencies that Ainaa Beauty practice to leads success is commitment
to work contract in doing their job. Hafiz Mahamad and Syafiqah Aina put in efforts to overcome any
issues that come through their business. For instance, they sacrificing their break time during covid -19
pandemic to guide their team online and did the backup plan. So that their work and progressed will
keep going even need to work from home.
Another competency that I assumed is when Hafiz Mahamad and Syafiqah Aina find initiative to expand
their business widely. They success to expanded their business to several countries such as Singapore,
Brunei including Indonesia and got many positive feedback. Thus, their courageous actions in taking
risks have resulted in lucrative returns and raised their brand throughout Malaysia.
Furthermore, they also seeks information from some professional reference to get the information
preferences about skin problems, ingredients and so on. For example, they seek advice from
professional doctor, Dr. Ingky about skin needs in order to give perfect affective products for consumer
that have skin problems. Thus, this refers to the information seeking competency found in AINAA Beauty
entrepreneur.
In addition, they were also use of influence strategies. They got the feedback from AINAA Beauty
consumers and get to know various of issues about skin. Thus, they could find the solutions in term of
their products in order to give the best consultation. For example, they took the opportunity to hold an
event involving teenagers with severe facial skin problems and the program lasted for several months.
From the program that involvement of the "Orang Asli" community, they will get to know Ainaa Beauty
better from time to time.All the participants get free consultation of AINAA Beauty products. Hence,
people will know the effectiveness of their products on various of skin types and problems indirectly
increase the confidence among community for choosing their brand.

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2.0 Appendices
Ainaa Beauty products :
Serum Cleanser
Moisturizer Scrub

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Sunscreen Foundation
Pallete

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Interview session :
Emailing
Form link : https://docs.google.com/forms/d/e/1FAIpQLSfVq1lxGPpVCQPDPCL1ao0WS-
xHY0vC7Hsks3doECHN9pNqcg/viewform?usp=sf_link
3.0 Conclusion
Overall, I can conclude that this company have great potential for expansion
as their manufacturers have expended a lot of time and effort trying to improve their
business.The founders of this company have a high spirit in the success of their business
and have made a name for themselves in several surrounding countries. They use the
various ways and opportunities available to promote their brand and achieve company
and personal targets every year. They take risks in expanding their business to the point
of getting criticism from the community but they have proven that their brand is a
superior brand. From my observation, they use various channels that are available and
popular at the moment such as Instagram and Facebook in benefiting users indirectly
raising their brand to others. Hence, they have an excellent management team and as a
leader, Hafiz Mahamad takes great care of the welfare of his employees so that they are
better quality at all times. From this company, I assumed that the more competencies that
owned by entrepreneur will lead to the rate of business successful.