This report delves into the realm of Enterprise Architecture, exploring its applications and implications through various lenses. It begins with an introduction to the core concepts of Enterprise Architecture and its role in aligning business and information systems. A case study of Johnson & Johnson is presented, highlighting the challenges of integrating customer interaction across a decentralized organizational structure. The report then examines the Zachman Framework as a tool for analyzing and classifying architectural problems, followed by a comparative analysis of different Enterprise Architecture frameworks, including the University of Newcastle's proposed method, Zachman, TOGAF, FEA, and the Gartner model. The relationship between Enterprise Architecture and Service-Oriented Architecture (SOA) is discussed. Furthermore, the report includes Entity Relationship Diagrams (ERDs) for a Milk Dairy and Quikfix Electronics, illustrating database design principles. A review of journal articles focuses on the impact of big data and cloud computing on Enterprise Architecture, discussing the challenges, benefits, and recommendations for successful implementation.