Report on Enterprise Architecture for Phoenix Logistics Company

This report examines the application of Enterprise Architecture (EA) for Phoenix Logistics, a Melbourne-based freight forwarding company. The report addresses the company's need for IT solutions to manage its global branches and secure online recruitment systems. It explores EA principles, including enhancing business processes, design, development, and deployment. The report discusses various EA standards and reference models, suggesting the implementation of industry automation, specifically in supply chain management. The Federal Enterprise Architecture (FEA) is recommended for Phoenix Logistics, emphasizing reuse of existing components and automation of logistics processes. The report concludes that EA can significantly improve Phoenix Logistics' efficiency, productivity, and profitability by automating its logistics and supply chain processes, leading to improved service and reduced costs. The report references relevant academic sources.

Running head: ENTERPRISE ARCHITECTURE
ENTERPRISE ARCHITECTURE
Name of the Student:
Name of the University:
Author Note:

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Introduction
Enterprise Architecture is the plan that defies the management and happening of the different
operations in the organizations. The main objective of the enterprise architecture is to find out the ways
through which the organization can utilize all the resources available and achieve the desired goals and
objective of the organization[1]. The main objective of this paper is to discuss about the application of
the enterprise architecture for Phoenix Logistics. The company is based in Melbourne and it is a freight
forwarding company. Recently, the organization has appointed a consulting group for the
implementation of the enterprise architecture in this organization. The main objective of this paper is to
discuss about the various aspects of enterprise architecture and its significance in the organization.
Discussion
Identification of issues:
Phoenix Logistics is a freight forwarding company and it has different branches all over the
world. It is important for the organization to propose an IT solution for managing the business among all
the branches over the world [4]. The absence of proper enterprise management architecture will lead to
the mismanagement of the operations for all over the branches of the Phoenix Logistics. Another issue
Phoenix Logistics facing is regarding the security issues in the system of online recruitment.
Analysis:
The analysis of the identified issues will help to identify the significance of the enterprise
architecture in the organization. In order to this different aspects of the enterprise architecture are
needed to be discussed.
Enterprise Architecture principals
Enterprise Architecture principals define the workings of the organization for achieving the goals
of the company. There are several principals regarding this context. The strategy consists of the
following factors-
Enhancement of the business: One of the main principal of the enterprise architecture is to
enhance the current business process. In order to do this certain modification and improvisation of the
Phoenix logistics are needed to be done [3]. In order to do this proper implementation of the
information technology is needed to be done based on the requirement.

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Analysis:The analysis of the issues which are becoming challenging for the organization are
needed to be evaluated [2]. The factors or reasons behind these issues are needed to be analyzed for
the mitigation of the constraints for the proper development of the business for the organization.
Design: The designing of the proper enterprise architecture plan is needed to be evaluated for
the proper implementation of the information technology for Phoenix Logistics.
Development: The execution of the design planned in the design phase is needed to be
developed in a proper way so that the outcome of the implementation can deliver the right outcome
along with meeting all the requirements of the organization.
Deployment: The deployment principal of the enterprise architecture isconcerned about the
application of the proposed changes in the organizational process
Enterprise Architecture standards
There are various enterprise architecture framework available for the better implementation of
the enterprise architecture in the organization [6]. The selection of the framework is dependent on the
type of the organization. In case of industrial automation system ISO 15704:2000 is applicable whereas
for the guidance of the social responsibility Federal enterprise architecture is applicable.
Phoenix Logistics is a freight forwarding company. The organization can be considered as
industry which is involved in the supply chain and logistics management. In this case the industry
automation is needed to be implemented [5]. In this context, the automation in the supply chain
management process is needed to be implemented. The enterprise architecture management is needed
to be implemented in order to make the automation and use of information technology in the supply
chain management.
Enterprise architecture reference model
Enterprise architecture reference model is a reference that can be used in the enterprise
architecture. There are different layers and entities in the enterprise architecture reference model.
There are various enterprise architecture reference model is available, however, the selection of the
reference model is applicable on the basis of the functionality of the organization [8]. The main
advantage of the enterprise architecture model is that this reference model can be reused in the
development of the enterprise architecture management.

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Importance of enterprise architecture principals and standards:
Significant improvisation can be made in the different department of the organization by the
implementation of the enterprise architecture. The functionality of the different departments can be
synchronized and can be managed well with the help of the enterprise architecture. Phoenix Logistics is
a freight forwarding company which deals with delivering and moving the package. In this situation the
happening of the functionality of the system is needed to implement the automation in the logistic
system. The whole process will increase the flexibility and accountability of the system. However, the
implementationof the enterprise architecture in the organization needs proper planning and budget.
Reuse of the reference model
The attribute of the reference model is that the reference model can be reused for the
development of the enterprise architecture. The reuse of the reference model in Phoenix Logistics can
done through the identification of the common features. The identification of the common features of
this logistics company and the reference model are identified. After the identification of the similar
features of this logistics company and the reference model partial implementation of the enterprise
architecture is done in the organization. In the logistic company mentioned in the discussion the chosen
framework is needed to be compatible with the selected enterprise architecture model.
Design of the proposed framework:
Phoenix logistic can use the reference model for the development of the business process. In
this case the reference model named Federal Enterprise architecture can be used. This will include the
automation of the logistic system of the organization. As the organization is associated with the freight
forwarding business the automation in the logistic process is needed to be done. Apart from that FEA
also recommends the reuse of the existing components in the organization [7]. In this case the reuse of
the existing systems of the different department can be reused after the modification and improvisation.
The service domain includes customer service, business automation, business management service of
the Phoenix Logistics.
Evaluation of the implemented enterprise architecture:
The implementation of the proposed solution will have the positive impact on the system of the
Phoenix Logistics. This organization can use the enterprise architecture in a certain way. The reuse of the
improvised system will help the organization to get the improvised solution along with the mitigation of
the overhead cost. Apart from that the automation in the delivery and the process of the supply chain
will help the organization to achieve more productivity in small time span. This will increase the

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efficiency and the profit of the organization. All these things an be achieved through the implementation
of the federal Enterprise Architecture.
Conclusion
The discussion is regarding the use of the enterprise architecture in the Phoenix Logistics and
the significance of the application of the enterprise architecture. It has been found out the use of this
architecture will help the organization in different ways. Apart from that the usage of the reference
model has been discussed in this context. The recommendation of the enterprise architecture model
suitable for the organization has done. It can be concluded from the discussion that the enterprise
architecture will play a significant role in the improvisation of the business of Phoenix Logistics.
References
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Competitive Advantage With Dynamic Management and Engineering, pp. 138-216. IGI Global,
2018.

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