Enterprise and Entrepreneurship Report: BeerLicious Beverage Venture

This report outlines a comprehensive business plan for 'BeerLicious,' a unique non-alcoholic beverage targeted towards children and youth. It begins with an introduction to entrepreneurship and the venture's objectives, followed by an analysis of the entrepreneurial competencies of the team. The report delves into market analysis using PESTLE and Porter's Five Forces, and details the product's characteristics. It further describes the marketing strategies, including STP (Segmentation, Targeting, and Positioning), along with sales forecasts and financial projections, including cost sheets, profit and loss statements, and cash flow statements. A SWOT analysis is provided to highlight the strengths and risks of the business. The report concludes by summarizing the challenges and opportunities in launching a new venture and references relevant academic sources.