BM564 Enterprise and Entrepreneurship: Presentation on Business Plan

This presentation provides an overview of a sustainable business plan for a coffee shop, motivated by current market trends and consumer preferences for soft drinks and fast food. The business idea was generated through internet research, brainstorming, and mind mapping. A feasibility study confirms the viability of the business, supported by STP (Segmentation, Targeting, Positioning) and PESTEL analyses. The company aims to offer a range of soft drinks and healthy fast food using natural ingredients, targeting customers aged 20 to 50. Market opportunities include expansion and building strong customer relationships. The marketing mix focuses on product, price, place, and promotion. The business vision is to provide reliable, healthy products while maintaining excellent customer relationships. The presentation concludes that a solid business concept is crucial for success and customer satisfaction.

BM564 Enterprise and
Entrepreneurship

Table of
content
What will you discuss in this presentation:
1. Motivation for choice of business
2. The process you went through to generate
this business idea
3. Feasibility studies conducted
4. Details of the product/service to be offered
5. Potential market opportunities
6. Attractiveness of industry
7. Vision for the business

Introduction
Enterprise is defined as an whole organization and
here various types of functions are operated with
the help of various departments. Due to using
various ideas and creativity by company owner
and their employees in business best quality
product are effectively developed according to the
customer needs and wants (Abayomi, Angioha and
Abang, 2021).

Motivation for choice of business
The main motivation for starting
this business is the current culture, trends,
preference and taste of the customers
regarding soft drinks and various food
products. Because in today's time fast food
is highly consumed by users in every
country rather than the natural food
products.

The process you went
through to generate
this business idea
For applying the new idea and establishing branches
successfully in various locations it is mandatory for
firm that they must conduct various methods for
understanding the taste and preferences of new and
previous customers effectively.

Continue…
• Internet research
• Brainstorming
• Mind mapping

Feasibility
studies conducted Yes this type of business is highly viable and worth
perusing in various locations because in this business
young generations and children are highly valuable
for them (Adu-Gyamfi, Kuada and Asongu, 2022).
STP Analysis -STP is basically a method or tool
which is applied by organization for identifying a
target customers and also for enhancing their
productivity at large scale.
• Segmentation
• Targeting
• Positioning

Details of the
product/service
to be offered?
The name of our company is coffee shop and we are
introducing new soft drinks and healthy fast food with
wide range of flavours and natural ingredients. Due to
the use of natural ingredients the health of the
customers are easily secured for long time. The main
highlight of our products and services is that quality is
very good and we are also providing our services to
customers in both offline and online mode. For this the
company has segment their customer on demographic
basis including people the age of 20 to 50 with the high
earning potential.

Potential market opportunities
In aspect of opportunities company has various advantages which
are given below -
• Expansion of organization – Due to facilitating these type of
products to targeted customers functions and services of the
coffee shop is easily increased at international level. It leads to
increase their profit margin at maximum level for within low
time.
• Developing good relations – With help of providing these type
of products to customers good or positive relationship between
employee and consumers for long time. Because their products
are highly liked young generations and kids very much.

Potential market opportunities
PESTEL Analysis -
• Political factors
• Economic factors
• Social factors
• Technological factors
• Legal factors
• Environmental factors

Potential market
opportunities
Marketing mix -
It is basically a method which is used
by organization for identifying the target market
and customers quickly and also for increasing
the sales of their product within low timed.
• Product
• Price
• Place
• Promotion

Attractiveness of the
industry
Here mainly five steps are involved which are described below-
• Threats of new entry
• Bargaining power of buyers
• Bargaining power of supplier
• Substitute goods
• Competitive challengers

Vision for your business
The vision of our business is to facilitate
healthy and reliable products to
customers according to their desires and
wants in any situation. The other vision
is to always maintain good relationship
with customers for long time.

Summary
• From the analysis of above data, it is concluded that good business concept is highly essential
for all business enterprise. Due to this they are able to increase their portfolio and popularity
in market and between customers at large scale. Business also help to maintain proper
communication between employer and employee or employee and customer for long time.
Due to effective business the needs and desires of customers are easily fulfilled in time.

Reference list
• Abayomi, A., Angioha, P. U. and Abang, T., 2021. Covid 19
Pandemic and Entrepreneurship Enterprise in Calabar, Cross
River State, Nigeria. Journal of Good Governance and
Sustainable Development in Africa, 6(1), pp.23-29.
• Adu-Gyamfi, R., Kuada, J. and Asongu, S. A., 2022. An
Integrative Framework for Formal and Informal
Entrepreneurship Research in Africa. Journal of African
Business, pp.1-21.