Burger Spice: Analysis of Business Plan, Target Customers, and Funding

This report provides a comprehensive analysis of a business plan for Burger Spice, a fast-food enterprise based in London, UK. It begins with an introduction to the business, followed by a detailed proposal for future business expansion, including new product offerings and market strategies. The report identifies the target customers using STP analysis and assesses the competitive landscape, particularly focusing on KFC. It then delves into skill analysis, financial projections (P&L account and cash flow), and various funding sources, including angel investors. The report also discusses organizational structures, such as sole traders, and outlines the vision for the business, emphasizing the importance of quality and healthy food products. The conclusion highlights the role of the entrepreneur in managing the business and the advantages of starting a small business, including reduced financial needs and the potential for expansion. The report also includes a list of references.

Enterprise and Entrepreneurship

Table of Contents
 INTRODUCTION
 Your proposed future businesss
 Identifying your target customers on B2C
 Competitors
 Skill Analysis
 Evaluating and selecting suitable sources of funding for growing the business opportunity
 Various types of organization and management information system required to control the
business effectively
 Vision of your business idea

INTRODUCTION
Enterprise is referring to the whole functions of
small business or the company which is carried
by lower level employees and various
department within company. Regarding small
business different types of legal barriers are there
which leads to decrease their productivity at
higher rate. Here the chosen company is Burger
spice and the headquarter of this organization is
situated in London, UK.

Your Proposed Future Business
 Firstly, management must diversify their goods
at large scale with help of launching new type
of flavourful beverages, burgers and other fast
food. Due to launching this type of products in
UK according to current trend and culture
profit margin of this organization is highly
increased within low time.

Identifying Your Target Customer
For targeting the consumers in proper manner authority used STP analysis which is explained below –
 Segmentation
 Targeting
 Positioning

Competitors
 KFC – It is an international B2C company
regarding fast food products and soft drinks Due
to having global presence of this organization
their revenue is easily enhanced at high rate
which leads to create threat for new and small
enterprise. The reason for enhancing threat is
that this brand also facilitating best quality food
products to customers in time.

Skills Analysis
 Innovative skills
 Creativity skills
 Risk taking skills

P&L Account and proposed two years cash flow

Evaluating and selecting suitable sources of funding
 Angel investor – In this type of loan single person
is facilitating fun to organization in their own risk.
The other aim for taking this type of loan is by
company is to increasing their portfolio at
maximum level. But it is mandatory for
organization that they must repay that amount in
specific time period.

Various types of organization
 Sole trader – In this type of structure the
activities of whole company are managed
by the individual person. This is a very
common organizational structure and in
this structure communication are easily
sustained between all categories of
employee's.

Vision of your business idea
The ultimate vision of our company is to facilitate quality and healthy food products to the clients.
It means when the business of fast food and beverage products are started by the entrepreneur then
he faced less difficulty and profit are also increased in low time. This company also has the
fantastic future in this product line.

Conclusion
After the evaluation of above data, it is concluded that entrepreneur played the major role in
business for managing the whole activities and employees systematically. The main advantage of
entrepreneur for running this type of business is that he need very less financial support for start a
new business. When the business run successfully then the benefit of the entrepreneur is easily
increased. Due to increased profit business are also expanded at large extent in low time.