Enterprise & Business Development: A Report on New Venture Acellphones

This report provides an analysis of 'Acellphones', a new venture focused on cellphones and accessories, examining critical aspects of its business development. It delves into the evaluation of market needs using techniques like surveys and observation, highlighting the importance of understanding customer demands. The report also elaborates on the value proposition canvas, ensuring that the products and services align with customer expectations and values. Key factors of the new product, such as quad cameras, snapdragon processors, color variety, and full accessory kits, are discussed. Furthermore, the report utilizes the STP model to define the target customer and explores various revenue models, including web sales and direct sales, to ensure effective income generation. The conclusion emphasizes the significance of extensive research and the ability to meet customer needs for long-term sustainability in the industry. This report is very helpful for students and researchers. Desklib also provides other solved assignments for students.

ENTERPRISE AND
BUSINESS
DEVELOPMENT

TABLE OF CONTENT
• Introduction
• Market Need
• Value proposition
• Factors of the new products
• Target Customer
• Revenue Model
• Conclusion
• References

INTRODUCTION
• An enterprise is defined as a venture that is an idea and initiative of the owner,
they are highly risky and all this risk is entitled to the entrepreneur of the firm.
• This includes any set of activity that has ability to drive development in the
activities of business. This report revolves around the new venture that is 'A-
cellphones' which will majorly deal in the cellphones and accessories.
• Further the report elaborates the market need, value proposition, target
customer and the revenue model of the business.
•

MARKET NEED
• There are several ways in which the market need can be
evaluated by the managers.
• 'A-cell phones’ before coming up with the idea of cell phone
company critically evaluated the market with the help of
techniques such as surveys and observation.

VALUE PROPOSITION
• Value proposition canvas: This model
was developed as a tool to ensure that the
products and services delivered by the
company revolves around the customer's
expectations, needs and values.

FACTORS OF THE NEW PRODUCT
• Features such as Quad camera and
snapdragon processor in a mid range
smartphone
• Wide range of colour variety
• Full kit of Accessories with the product

TARGET CUSTOMER
• STP MODEL- This model serves as an effective
key to resolve the problem of target audience.
SEGMENTATION
TARGETING
POSITIONING

REVENUE MODEL
• Revenue generation is essential and the sole
objective of every business operating in the
world.
• There are several sources and models through
which the company can generate income in the
company
• Models that help A-cell phones in generating
revenue are:
Web Sales
Direct Sales

CONCLUSION
• From the above report it can be concluded that introducing a new
venture in the environment requires extensive research of several
factors.
• The new venture should be able to deliver the wants and needs of
the customer as this will help them in sustaining in the industry
for a longer period of time.

REFERNECES
• Garcia-Sanchez, I.M., and et. al., 2020. “Sell” recommendations by analysts in response to
business communication strategies concerning the Sustainable Development Goals and the
SDG compass. Journal of Cleaner Production, 255, p.120194.
• Chong, A.Y.L., and et. al., 2019. Business on chain: A comparative case study of five
blockchain-inspired business models. Journal of the Association for Information
Systems, 20(9), p.9.
• Qushem, U.B., Zeki, A.M. and Abubakar, A., 2017, August. Successful Business Intelligence
System for SME: An Analytical Study in Malaysia. In IOP Conference Series: Materials
Science and Engineering (Vol. 226, No. 1, p. 012090). IOP Publishing.

THANK- YOU