Enterprise: Developing a Business Model Canvas for a Soft Play Area

This report outlines a business model canvas for a new enterprise focused on a children's soft play area. The venture aims to provide a safe and engaging environment for children through various activities such as art, crafting, storytelling, and singing nursery rhymes. The business model canvas details key partners, activities, value propositions, customer relationships, customer segments, key resources, channels, cost structure, and revenue streams. The report emphasizes the importance of customer relationships, offering birthday parties and flexible operating hours. The cost structure includes opening costs, while revenue streams are generated through fees and food/beverage sales. Social media marketing and event organization are key channels for creating awareness and attracting customers. The report concludes with a reference list of relevant books and journals.

ENTERPRISE

Table of Contents
ENTERPRISE..................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
Business Model Canvas..............................................................................................................2

INTRODUCTION
Enterprise is the business venture which comes up innovative ideas of creating awareness
proving quality and services and enabling different experience in society. The report will identify
new idea of new business venture that is children soft play area.
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TASK 1
Business Model Canvas
The model will outline the new venture idea of children soft area which is designed to
enable safe plays for child activities and involvement with other kids.
2

Key Partners
Key partners in business plan
plays an important role as the
individuals help in enhancing
value of services (Meertens and
et.al., 2012,).
 Key partners' of children
soft play area will their
business developers.
 Suppliers of materials
like painting tools,
indoor and outdoor
gaming tools will another
partner who will assist in
enhancing value of
services.
 Staff to assist children
with gaming tools and
creative activities are the
core individuals who will
asses the services of
venture.
Key Activities
Activities of children will the core part of business
plans because it is thing which derives values of
services. Activities of soft pay area comprise:
 Art
 Crafting
 Story telling
 Singing nursery rhymes
 Painting sessions
Further, there will be birth parties in which the
venture will serve food and drinks.
Value Proposition
 The business idea comprise
different playing area for
children according to their
age like the ground floor
will be for children of 4 to
12 years and separate are for
children of 6 months and 4
years.
 The segregation of playing
are is to ensure safe
activities of children while
playing and learning.
 The soft play will be
opening all 7 days from 9
am to 6pm.
Customer Relationships
Managing customer relationship is the key concept
which derives success of business venture.
However, in this the soft play area will be focusing
on maintaining effective relationship with parents
of children.
 To ensue effective customer relationship
the venture will offer services of organising
birthday parties where the individual will be
serve fresh and hygienic food and
beverages.
 To encourage enjoyment of parents and
children the venture will offer them parties
such as laser gun birthday party.
 Every party will be organised for maximum
2 hours.
Customer Segments
 There will separate
are for parents from
where the individual
will watch playing
and learning activities
of their children.
 Protecting interest of
parents in children
soft play area is the
best plan to manage
successful.
Key Resources
Resources are the basic necessity of children play
area which will include:
 Business partner saving and bank loan
 Indoor and Outdoor gaming tools
 Human Resource, that is staff to care and
involve with children in playing activities
 Equipments for art, crafting, story telling,
singing nursery rhymes and painting.
 5 party rooms
Channels
 Social media marketing will be used to
create awareness (Ojasalo and Ojasalo,
2015).
 Event will organise at prime location and at
school in order to involve children in
concept of soft play area.
Cost Structure
 The opening cost of venture will be approximately 70000.
 This will assist in managing investment risk of debt in case of failure.
Revenue Streams
 Fresh breakfast will be served until 5pm in order to protect interest of children and parents.
 One time fees will be charged from both parents and children until closing
3

REFERENCES
Books and Journals
Meertens, L.O., and et.al., 2012, March. Mapping the business model canvas to ArchiMate. In Proceedings of the 27th annual ACM symposium on applied computing (pp. 1694-1701).
Ojasalo, K. and Ojasalo, J., 2015. Adapting business model thinking to service logic: an empirical study on developing a service design tool. THE NORDIC SCHOOL. 309.
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