BM564 Enterprise and Entrepreneurship: Cookies Business Presentation

This presentation provides a business plan for Fell & Desire, a start-up focused on manufacturing and selling fruit and nut cookies. The plan details the motivation behind the business idea, stemming from a family recipe, and outlines the process of business idea generation, emphasizing innovation in the snack industry. It includes a feasibility study, STP analysis focusing on demographic segmentation, and a budget projecting sales revenue against costs. The presentation also addresses environmental factors using PESTLE analysis, highlighting political factors affecting product quality and the need for adaptive strategies. The marketing mix is discussed, emphasizing product quality and strategic operations, along with an analysis of market attractiveness using Porter's Five Forces. The vision is to establish a strong brand image through quality products and effective marketing. The plan aims to provide a comprehensive strategy for the business's growth and success.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 BUSINESS IDEA
 PROCESS OF BUSINESS IDEA GENERATION
 FEASIBILITY OF BUSINESS IDEA
 ENVIRONMENTAL FACTORS
 POTENTIAL MARKET OPPORTUNITIES
 MARKET ATTRACTIVENESS
 VISION
 SUMMARY
 REFERENCES

INTRODUCTION
 Entrepreneurship is the activity which is established
by the business for taking financial risks in the hope
of making profit.
 In this project a business plan is created for fruit &
nut cookies with a business called Fell & Desire.
 This project will provide a business plan discussing
all the factors, analysis and theories highlighting the
operations.

BUSINESS IDEA
 This business idea is about the product of fruit & nut
cookies for a start-up called Fell & Desire.
 In this organization the business model will be the
manufacturing of these cookies.
 Packaging them in innovative marketing strategies for
and selling the products to the large retailers such as
Tesco, Walmart, Sainsbury and Morrison's.
 The reason for selection of this business idea is the
motivation from an old family recipe.

PROCESS OF BUSINESS IDEA
GENERATION
 The generation of the business process is the use of new idea,
whether tangible or intangible in nature.
 In this business plan the fruit & nut cookies are known to be an
innovative product in the snacks and sweet industry.
 During the generation of this idea which was collecting new idea
from my experiences which helped me to test and research.
 In this the editing, revising the ultimately implemented plan the
business which would be required for the generation of the idea.
 The main origin of this idea was from the family recipe of
entrepreneur.

FEASIBILITY OF BUSINESS IDEA
 This business is developed with the aim of pursing
money for and also sharing the supreme quality
product of Fruit & Nut cookies in the market.
STP ANALYSIS
 Segmentation: The segmentation of the customers for
this organization will be done in the terms of
demographical segmentation.
 This product will be for every age group.
 This product will be priced competitively thus, the
focus of the organization will be on quality.

BUDGET
 Financial projected budget for upcoming year
Particulars Amount £ Amount £
Sales Revenue 90000
COGS
Cost of Sales 40000
Wages 10000 50000
Gross profitability 40000
Indirect expenses
Rent 2000
Cooking equipment 1000
Packaging 3000
Energy 5000
Electricity 3000
General Expense 2000
Marketing and promotional expenses 6000 16000

ENVIRONMENTAL FACTORS
PESTLE ANALYSIS
 Political factors :The rules and regulations made
by the government regarding the quality and
material of the product will be the factor that
affects the quality of the product.
 In this business the organization needs to develop a
new strategy that has been able to affect the
organizational growth.
 Changes in the government polices affect the
prices of the raw materials for the preparation of
the cookies.

USP
 Eat the fruits & nuts you desire, in the cookies
world Fell & Desire are bringing some fire.

POTENTIAL MARKET
OPPORTUNITIES
MARKETING MIX
 Product :This product will position itself as the quality product that is going to help
the business in the development of the growth that is essential and effective for the
organization.
 This product will help the organization in the development of the new strategies that
are going to provide the strategical growth.
 The quality of the product is the way in which this organization will be focusing on
the marketing practices.
 In this organization the development of the strategical operations can be the key
factor which influences the learning abilities.

MARKET ATTRACTIVENESS
 PORTER'S FIVE FORCES
 Existing competition : The existing competition of this
market is very high.
 This is due to the already existing companies which are
already very effective in achieving the growth that they
desire in the market.
 For this business being able to achieve the success through
the development of existing competition can be with the
help of creating a new operation.
 This is helpful for the organization to make sure that they
are not having any negative impacts on the operations.

VISION
 The vision of this business is to bring quality in the
market with the help of its fruit and nut cookies.
 This is going to be the factor which influences the growth
of the organization.
 The vision of the business is to capture the market and
established a brand image with the help of effective
marketing and quality of products.
 For this organization the measurement of the quality
standards can be considered to be the key towards the
development of practices which provide the success that
the business requires.