How Enterprise Culture Impacts Innovation and Creativity Initiatives

This report examines the critical relationship between enterprise culture, innovation, and creativity within organizations. It highlights how a positive enterprise culture, characterized by strong values, norms, and practices, can significantly boost employee productivity and overall business success. The report discusses how an enterprising mindset, risk-taking, and out-of-the-box thinking contribute to a culture that fosters creativity and innovation. It emphasizes the importance of creativity as a catalyst for new ideas and business initiatives, enabling companies to solve problems and seize opportunities. Furthermore, the report underscores the role of innovation in driving revenue, adapting to market changes, attracting talent, and enhancing brand perception. It concludes that a balanced integration of creativity and innovation within the enterprise culture is essential for achieving sustainable growth, competitive advantage, and the attainment of organizational goals. Desklib offers a wealth of resources, including past papers and solved assignments, to support students in their academic endeavors.

Enterprise, innovation and
creativity

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Enterprise, innovation and creativity are a part of an organisation having company's
policies and procedure that will help in empowering its employees to lead a systematic creativity
and developing many possibilities. Improvements are supposed to have innovative thinking and
various defined ways. Applying innovation is about applying a unique idea. Enterprise is about
profit business while being associated with the entrepreneurial ventures (Tung, and Jordann,
2017). Innovation is the practical implementation of ideas ans strategies that will result in
introducing new goods and services. Creativity within entrepreneurship allows moving within
some uncharted territories where the aim is creates uniqueness and useful solutions. These are
important aspects within the business world leading towards success. This report deals with
culture within an enterprise and its relation with creativity and innovation.
MAIN BODY
Enterprise culture deals with having values, norms and practices that explains the way
teams within the organisation works and interacts with the colleagues as well as external
stakeholders. This culture is about beliefs and behaviours if the employees of the company while
performing important business transactions. This culture is developed over time with cumulative
traits and attributes from the individuals related to the company. Enterprise culture is important I
consideration with the businesses and plays an important role in success of its business. A
positive enterprise culture will increase the rate of productivity from the side of employees while
in the otherwise case, it can lead to failure of the company's business (Lichtarski, and Trenkner,
2018). A healthy business culture makes the stakeholders deal with the business on their level.
Any enterprise culture will show beliefs and values as the major focus. Moreover, it also reflects
branding, imaging and plan of the business.
Enterprising involves being prepared to take risks and being prepared to developing
solution with a mindset of out of the box thinking. Culture is a typical way of defining the
organisational behaviour as a whole. Entrepreneur culture is where the organisation can be
imaginative and creative rather than being reluctant. It includes organising teams and
encouraging them to make decision and keeping them in line with the objectives of the company.
Enterprise culture is made from enterprising individuals and preparing them for challenge from

different ways and coming up with certain ideas as well as solutions that will benefit the society
as a whole.
Creativity is the way of thinking that will inspire ways to deal with many challenges and
help these individuals in determining various solutions that will create opportunity out of the
problems. Creativity is the sources of having innovation and inspiration. Organisations have
become highly competitive on a global level that makes creativity very important. It helps in
fuelling ideas and opening door to new business initiatives. Creativity in definition is the ability
to generate as well as recognise ideas that develops various opportunities within solving
problems and communicating with other people (Aulawi, 2018). It turns new ideas into reality in
the path of running a successful enterprise. Creative problem solving approach is a method that
will lead to obtain new ideas while focusing on various parameter.
Business innovation is the process of introducing new ideas within the workflows that
will improve the already existing products and services as well as business processes that will
solve the emerging problem. It is the process of implementing new ideas and services with the
goal of boosting the revenue of the company and launching new and improves goods and
services. Enterprise will focus on brainstorming ideas, develop design thinking and laying an
innovation lab that will drive the business and related innovations. The element within
innovation is that it helps in driving revenue for the company. There are various reasons behind
the importance of innovation within an enterprise.
It helps in getting ahead of any possible disruptions as innovation within enterprise helps
in taking the stock where the market is proceeding according to the changing demands of the
consumers. Enterprise will make use of information that is related to implement strategic
changes. These changes includes producing new goods and exploring other industries and
partner with other businesses. Moreover, it helps in creating the enterprise culture that will
produce increased efficiency as innovation will make the business less costly, and less time
consuming to complete the overall process. These changes will save the time and will make it
easy for the enterprise to adapt to various changes and make shift in accordance with the risks. It
will present the business against any volatility. Innovation within enterprise will help in
attracting new talents and retaining the best ones from the company (Al Qudah, 2018).
Millennials and GenZ individuals are looking to work for the companies that is mission driven
and fast moving in terms of technology and innovation. Such enterprise make then believe to

have a bright future. In addition to this, innovation helps in changing the brand perception of the
company into making it more positive. More consumers will be willing to invest in the enterprise
that perceive to be innovative and is conscious on social standards.
Future success of the company depends on innovation and has become very important to
gain competitive advantage despite having limited supply. Creativity leads to increased
innovation within the enterprise and implementing new ideas. The combination of creativity and
innovation leads to transforming ideas and knowledge while making them in new values within
the process of innovation. In the absence of innovation, enterprise can become obsolete (Fisher,
Lunn, and Sasse, 2021). Entrepreneurs will combine the idea of dealing with the existing market
opportunities and making it a reality by launching these ideas within the business processes.
Enterprise will contribute to the accelerating changes. Innovation associated with changes
working methods contribute to increase in the activity that is from lower costs and helps in
increasing the demands.
Enterprise and its culture is supposed to have the ability to create as well as invent
something new in the way of bringing something new in the existence. This capability is very
common and helps in defining various different ways. The primary basis of creativity in
enterprise is about developing new products, entering new markets that are tough to enter.
Entrepreneurial creativity is defined as generating various suitable ideas and establishing new
ventures. It is a continuous process, that requires working hard and improve the ideas on
continuous basis while generating solutions. Creativity within an enterprise is related to its
culture, teamwork along with other parameters. It includes management that will make a
successful enterprise. It also leads to increasing the effective demand and encourages in
increasing the investment and employment. Moreover, innovation in management and work will
lead to take equal part in generating viable and potential ideas to take equal part and join within
generating potential ideas in order to become more competitive.
Creativity and innovation within an enterprise helps in working on intellectual activity
that will create new ideas with innovation as well as transforming new ideas as a result.
Creativity helps in boosting the reputation of the enterprise, as the same working and selling
procedures for the product requires different approach that is more appealing and helps in
attracting the customers (Cross, and Payne, 2018). Products from the enterprise must be
differentiated as it will add value and make it more special. These specialists helps in attracting

customers and making their experience more remarkable. In order to maintain the reputation for
a long run, creativity will help in building innovation on timely basis while not losing the touch
as well as originality of the already existing product. Creativity is the source for the businesses to
survive within this highly competitive market. It helps in beating the competition by constantly
producing the innovative products in accordance with the current market development. This
change is because the buying patterns and demands of consumers are changing at a constant rate.
Creativity helps in making the processes easy for the consumers, thus, leading to survive the
tough competition within market.
In addition to this, creativity helps in increasing the quality of the enterprise. It focuses on
producing solutions for the problems that are reliable and relevant. The process of enterprise is
rooted on the idea of creating new for the existing products and services. It leads to think for
novel ways to develop the product and improve the business (Ubreziova, and et.al., 2020). There
is an opportunity for improvement and thus, optimising the business of the enterprise. It allows
to think out of the box and beyond the areas of having traditional solutions. Creativity helps in
finding similar kind of patterns within various areas business and assist in connecting dissimilar
and unrelated subjects therefore, making a successful entrepreneurial ideas colliding from
different fields. Creativity is problem solving that is, it develops new strategies that will keep the
business running in a competitive manner to achieve the goals of company. This is important the
management of the company requires critical insight that is suitable for producing viable
solutions for the problems.
There are various reasons behind companies using the concept of innovation within their
business activities. It impacts various outcomes of society and focus on various aspects that are
related to innovation. Use of technological innovation within the business functions helps in
economic growth as it produces inflation adjusted market value that is produced by economy
over the time. It allows the process of coming up with new ideas to get more output from same
number of inputs. This reflects the essence of innovation and come up with new ideas and
technologies that will increase the business productivity with the help of technology and generate
various outputs from the same amount of inputs. Innovation boosts economy by improving the
system and transforming the way how individuals work. The shift towards automation has lead
to increased productivity that will directly affect the living standards and social as well as
economical development. Greater outputs will be generated with the rise in productivity from the

same inputs and thus, making the economy grow. The new ways derived from creativity and
innovation promotes higher quality of life that will create a far- reaching approach that is
essential for growth. It allows the social groups to think big. It helps in elevating the social
challenges, that will encompass better health and other factors (Bakator, and et.al., 2019).
Innovation within enterprise helps in providing more personalised approach for its consumers to
make the process a comfortable approach. Society will inherent the capability of innovation and
adaptation with the help of innovation and creative thinking. It will manifest the survival instinct
and evolve from it as a natural process. Culture develops artistic content and built a relation with
growth.
CONCLUSION
It can be concludes that enterprise culture is about the insight of the company and helps
in attaining various objectives within the social and economical growth. Enterprise can develop a
culture that involves solving already existing problems and working on the challenges that are
faced in the process. Creativity allows out of the box thinking and thinking beyond the existing
ways to tackle the problems from original thinking. Factors such as innovation and creativity
within the context of enterprise culture, helps in putting new ideas into actions and develop an
enterprise that is flourished and work in better ways while contributing to new initiatives. With
proper balance of creativity within the organisational culture, enterprise can increase the odds of
innovation and develop a continuous process of training people with creative tools and
techniques. Overall, it can be seen that innovation, creativity along with enterprise culture helps
the business to be successful and attain its desired goals and objectives.

REFERENCES
Books and Journals
Al Qudah, M.A., 2018. The impact of entrepreneurship initiatives in enhancing creativity and
innovation. International Journal of Business and Management, 13(7), pp.157-168.
Aulawi, H., 2018, November. Improving innovation capability trough creativity and knowledge
sharing behavior. In IOP conference series: materials science and engineering (Vol. 434,
No. 1, p. 012242). IOP Publishing.
Bakator, M., Ćoćkalo, D., Đorđević, D., Terek, E. and Vorkapić, M., 2019. The Importance of
Technological and Industrial Innovation for Achieving Competitiveness of Domestic
Enterprises. PaKSoM 2020, p.223.
Cross, M. and Payne, G. eds., 2018. Work and the enterprise culture (Vol. 12). Routledge.
Fisher, N.I., Lunn, P.D. and Sasse, S.M., 2021. Enhancing Value by Continuously Improving
Enterprise Culture. Journal of Creating Value, p.23949643211044048.
Lichtarski, J. and Trenkner, M., 2018, September. On the co-existence of innovation and
creativity in the lean management environment. In Forum Scientiae Oeconomia (Vol. 6,
No. 3, pp. 67-81).
Tung, W.F. and Jordann, G., 2017. Crowdsourcing social network service for social enterprise
innovation. Information Systems Frontiers, 19(6), pp.1311-1327.
Ubreziova, I., Diacikova, A., Sokil, O. and Apostol, S., 2020. Innovation ecosystems for the
moldovan small and medium-sized enterprises.