BMP5005 - Enterprise Culture, Creativity, and Innovation Relationship

This essay provides an analysis of the relationship between enterprise culture, creativity, and innovation, emphasizing their combined contribution to social and economic progress. It defines and explains enterprise culture as the norms and values that guide an organization, highlighting its role in fostering growth and attracting talent, using Microsoft as an example. The essay differentiates between creativity and innovation, noting that creativity involves knowledge and imagination, while innovation is about implementing new ideas and techniques for market growth. It argues that these three concepts are interrelated, with creativity leading to innovation, which in turn benefits the enterprise by capturing a larger market share. The essay also explores how adapting to market changes and fostering a culture of innovation are crucial for organizational success, referencing companies like Apple. Furthermore, it discusses how enterprises contribute to social and economic progress by introducing new products and services, promoting sustainable practices, and driving economic growth through employment and innovation. The essay concludes that a balance between supply and demand and continuous innovation are essential for a stable and thriving economy, highlighting the importance of enterprise in driving economic development.

BSc (Hons) Business Management Top up
BMP5005Enterprise, Innovation & Creativity
Relationship between Enterprise
Culture, Creativity, and Innovation
Semester 1
Submitted by:
The relationship between Enterprise Culture, Creativity and
Innovationand an examination of how they contribute to
social and economic progress
Introductory paragraph
0

The report aims to analyse the concept of Enterprise, Innovation, and Creativity. A
business has both creativity and innovation into their practices, which helps achieve
high position and market growth. Innovation brings new ideas and unique elements
into an enterprise through taking creative decisions. Therefore, it helps develop
creative decisions to solve complex problems (Syam, Akib, Patonangi, and Guntur,
2018). This essay will explain the relationship between creativity, Innovation, and
Enterprise and how it contributes to social and economic progress. This will
showcase how creativity and innovation make an enterprise successful in a complex
business environment.
Define and explain Enterprise Culture, Creativity, and Innovation
Enterprise culture defines various norms values that an organisation follows and
practises with its staff. This culture develops overtime, and its main purpose is to
develop solutions to different problems. This culture plays an immense role to make
an organisation successful. The enterprise culture generally focuses on all the
positive traits that help the company perform better. The importance of enterprise
culture affects different aspects of the company, such as growth, success,
employees' productivity etc. The organisation could prioritise these factors to
become more successful in the market. Culture is a valuable advantage to attract
different talented employees to the organisation. For example, Microsoft has a rich
culture and favourable working environment, which helps the company attract
talented candidates from the market (Parjanen, and Hyypiä, 2019). Their
organisation follows a positive mindset to have efficient growth in the upcoming
future. Creativity and innovation are far different from each other. Creativity is
knowledge of different aspects like evaluation, imagination etc. The greater the
knowledge is, the more creative an individual could become an efficient growth in the
future.
In contrast,innovation is all about a modern concept essential for every business to
attain market growth. It helps in working for the improvement over the resisting idea.
It brings new techniques elements which will give a product a whole new life. It
shows that innovation is an essential concept to develop changes and development
within the organisation, individuals, and society. Therefore, innovation can lead to
creating many opportunities in the market, which will be helpful for an enterprise to
grow. When the company thinks about providing the best product and service into
1

the market and for that instance, many changes and modifications occur. It gives rise
to innovation, in which the changes take place to meet the demands of customers. It
is about utilising some new resources and bringing a different kinds of products and
services.
Relationship between Enterprise Culture, Creativity, and Innovation
Therefore, it shows that creativity, Enterprise, and Innovation are interrelated with
each other. Creativity is the concept that gives rise to innovation. When the company
managers look for market trends technology and want to bring something new, they
enable creative thinking, mind mapping and brainstorming to bring innovation. It
could be done in products, organisation culture, working and techniques. Innovation
becomes necessary for an enterprise to capture a large customer market. It could
only be achieved by contributing the creative process that will best suit the
Enterprise. There are various ways of performing innovation by bringing new
technology and making its correct use. Therefore, the relationship shows amongst
the Enterprise with creativity (Hughes, Lee, Tian, Newman, and Legood, 2018) as a
business is known for making unique decisions and never launched.
A successful enterprise will only know by the innovations made by the companies.
For example, Google is one of the largest enterprises that made technology efforts.
They tend to experiment with the ideas in the market to develop a brand-new product
and service. For instance, technological advancements are turned to be a
computerisation systems (Yazdanifar, 2018). It shows thatmany factors influence the
Enterprise, like market growth, customer trends, governmental influence, and
external market consequences. It impacts the growth and profitability of the
business. Innovation and creativity are both required to survive in a competitive
market. It shows that creativity with innovation means the more creative it will
be,leading to innovation. The Enterprise seeking comparative advantage into the
market, innovation and creativity are vital concepts to promote growth and
development. In the dynamic world, both productive and adaptive showcase their
capability to survive. Show thatInnovation, creativity and Enterprise are all linked
together, creating long-term effectiveness and growth in the market. When an
enterprise canadapt to market coma, they get closer to innovation through leading
creativity in mind.
2

Many situations occur when organisations require change due to market
uncertainty's norms, values and performance. This change could only bring by
making good Strategies and plans to meet the environmental requirements. For that
instance, the business is the base for creativity, which sets the path for
experimentation and knowledge (Janjić, and Rađenović, 2019 ). Many organisations
have shifted to new products and services in the innovative market (Snow, 2019).
Mainly in electronics and technological enterprises, the focus is given to bringing
new opportunities and elements that could contribute to Economics of scale and
market development. This shows a close interrelation of cultural creativity and
innovation to fulfil customer demands by being more creative. Many organisations
have adopted cultural values and norms, which give rise to innovation and creativity.
Organisational cultures play a crucial role in this typology to accept changes and be
ready for improvement. For example, huge companies like Microsoft and Apple have
the culture of working with Trends and coming up with products that are not yet
available in the market to give the first-ever experience to the customers. This
mission and goal could be only successful by regularly maintaining a culture of
innovation thateliminates unnecessary practices and generates new ways to attract
customers. The owner of Enterprise Is not alone to make decisions for bringing
change, but the whole organisation, people like employees, investors, shareholders,
make their valuable contributions (Voynarenko, Dzhedzhula, and Yepifanova, 2020 ).
Many vital areas lead to improvement. An enterprise is liable for bringing new
opportunities, products, services, and techniques that influence others, whether
business or customers. The uncertainty never knocks on the door and gives a lot of
surprises into a business. When an organisation fails to adopt the market changes,
whether micro or macro, it directly impacts their goodwill and performance. The
managers and employees put their efforts into uplifting the values and culture of the
company by doing well practices and working with the standard. So that dropping
training and development is necessary to utilise the best capabilities in employees'
skills (Khalili, 2018). There are various factors like the Global Business Environment,
which involve international resources, customer demands and channels of
distribution. The relation of enterprise culture is related with the creativity and
innovation is best described with example of Apple company. It has the culture of
bringing regular innovation into market through which the customers get every time a
new experience while buying their product. The shows that the creativity and
3

innovation is a part of their culture which is need to be performed every time one
innovation get done. A widespread business into the world like Tesco, Unilever and
other well-reputed organisations require appropriate Strategies and creative
developers to contribute to organisation success. Therefore, well-established forms
like apple have left their benchmark of products due to a great workplace
environment that only focuses on bringing something new despite the new everyday
things. These efforts make them the highest developer in the electronic industry.
Innovation is not only about putting capital and much time into bringing new ideas,
which may make huge losses if the idea does not succeed. Instead, innovation
bringsintelligent changes into an existing workplace to improvise a product or its
procedure. It involves out of the box concepts which will make a high advantage over
the competitors.
It also engages a creative problem-solving attitude but not innovation but has an
extensive mindset that could create competencies and lead to grab opportunities
(Stejskal, and Hajek, 2019 ). Like an individual creative work and thinks in a different
perspective, which ensures that something new would be developed similarly, an
organisation that believes in creativity always gets special attention into the market?
A market leader could set their prices and has much power to exploit.
Contribution to social and economic progress
The organisation's culture, which involves creativity and innovation, need to
contribute to social and economic progress (Lorne, 2020). When the Enterprise
brings new products and services, it creates a unique position in society and the
economy. An economy requires modern developments with modern changes that
will secure resources for the present in future. Bringing innovation and creativity is a
better Concept for the economy to provide the most reliable products using better
resources and use them in favour of the economy. The organisation culture involving
creativity and innovation needs to contribute to social and economic progress. When
the Enterprise brings new products and services, it creates a unique position in
society and the economy. An economy requires modern developments with modern
changes that will secure resources for the present in future. Bringing innovation and
creativity is a better Concept for the economy to provide the most reliable products
using better resources and use them in favour of economic development (Asghar,
Rasheed, and Niazi, 2021). Therefore, the economy gets an extensive rise due to
4

the innovative companies, which brings new opportunities and contributes to the
GDP of the nation. Creativity and innovation lead to the development of society as
people also adopt new techniques and live life with intelligent changes. For example,
the companies like Microsoft and Unilever has contributed in the economic progress.
They give society a major preference and priority while bringing any changes.
Universe sustainable performances in which the company utilize innovative
technology to reduce waste, zero carbon emissions and create awareness for paper
packaging.
They also improve the standard of living and live life with technology. Mobile and
computers are the actual examples of innovation and creativity, which has changed
the world in terms of communicating, doing business, and building a career in
information and technology (Lasrado, 2019). The economy is bringing new
opportunities in terms of employment, relations and many other sectors like
agriculture, society standards, culture and value and norms. There are benefits for
the country to grow together and provide ample opportunities for the people. It shows
that enterprises have an immense contribution to economic growth. It maintains the
money flow into society, keeps demands and supply regularly, and balances inflation
(Braga, and Ianioglo, 2018). These practices will maintain a standard and creative
economy where people will not suffer at the time of recession or unnecessary rises.
There, the economy must be well secured, which contains people's development in
both narrow and broader ways(Dino, 2021). Innovation and creativity go hand in
hand with the Enterprise, and it directly impacts economic stability. If the innovation
would be there in the economy, it remains backwards and far from market
opportunities. Therefore, the involvement of Enterprise is essential to hold a reputed
and well-developed economy. Creativity, enterprise and innovation have most
important combination to drive brand name and development. Although, a business
is itself liable to make economic development but it consist unique selling aspect to
be different and versatile form others. Therefore, economic growth assured when
people are putting efforts to bring more innovation through launching new product
and services (Jónsdóttir, and Macdonald, 2018). It must be done in proper manner
by conducting market research, collaborate with the international marketers and look
for the growth opportunities. The world will only require social and economic
progress at vast phase. It will drive new inventions in technology, products and
economic growth. An economy will only be stable when there will be balanced supply
5

and demand and less expectations of inflation and other crises. Therefore, in the
phase of Covid-19, innovations become crucial to regain market position and trust
among customers. For which, several organisation are looking for bringing a positive
change to get back the high growth revenue.
Concluding Remarks
It has been concluded that organisation, creativity and innovation are better together to
develop economic. Creativity and innovation are different concepts but do not work in the
absence of one. Therefore, the report has identified that innovation could only perform
when creative knowledge and understanding of the market. It contributes to the
economic building, leading to carrying out the process of encouraging opportunities. So,
the companies need to be innovative to meet customers' demands, which will be easy to
capture significant market. It has also analysed that, due to the creativity and innovation,
the economy has come around with many changes like internet, computers and mobile
phones. These have changes lives of people and created a lot new opportunities for the
job seekers. The modern ways are all from the sake of innovation and creativity which
has contributed by great entrepreneurs. So, it must go further in the upcoming future
times.
References
Syam, H., Akib, H., Patonangi, A.A. and Guntur, M. (2018) Principal
entrepreneurship competence based on creativity and innovation in the
6

context of learning organisations in Indonesia. Journal of Entrepreneurship
Education, 21(3), pp.1-13.
Parjanen, S. and Hyypiä, M. (2019)Innotin game supporting collective creativity in
innovation activities. Journal of Business Research, 96, pp.26-34.
Hughes, D.J., Lee, A., Tian, A.W., Newman, A. and Legood, A. (2018) Leadership,
creativity, and Innovation: A critical review and practical
recommendations. The Leadership Quarterly, 29(5), pp.549-569.
Snow, F. (2019) Creativity and innovation: An essential competency for the nurse
leader. Nursing administration quarterly, 43(4), pp.306-312.
Khalili, A. (2018) Creativity and Innovation through LMX and personal
initiative. Journal of Organizational Change Management.
Asghar, W., Rasheed, R. and Niazi, A.A.K. (2021) Incorporation of Vision,
Knowledge and Creativity in Innovation and Technology Management:
Synthesising a Sequential Model. Journal of Business and Social Review
in Emerging Economies, 7(2), pp.343-357.
Dino, R.N. (2021) Connected but different: Comparing and contrasting creativity,
innovation, and entrepreneurship. In Creativity and Innovation (pp. 23-34).
Routledge.
Lasrado, F. (2019) Building a strong foundation for a high-functioning culture of
creativity and innovation. In Fostering Creativity and Innovation (pp. 1-33).
Palgrave Macmillan, Cham.
Braga, C. and Ianioglo, A., 2018. Managing innovation and creativity in the
workplace. In Международный конкурс студенческих научно-
исследовательских работ по экономике (Vol. 1, pp. 290-293).
Jónsdóttir, S.R. and Macdonald, M.A., 2018. The feasibility of innovation and
entrepreneurial education in middle schools. Journal of Small Business
and Enterprise Development.
Lorne, C., 2020. The limits to openness: Co-working, design and social innovation in
the neoliberal city. Environment and Planning A: Economy and
Space, 52(4), pp.747-765.
Stejskal, J. and Hajek, P., 2019. Modelling collaboration and innovation in creative
industries using fuzzy set qualitative comparative analysis. The Journal of
Technology Transfer, 44(3), pp.981-1006.
7

Voynarenko, M., Dzhedzhula, V. and Yepifanova, I., 2020. Modeling of the process
of personnel motivation for innovation activity. WSEAS Transactions on
Business and Economics, 17: 467-477.
Janjić, I. and Rađenović, T., 2019. The importance of managing innovation in
modern enterprises. Ekonomika, 65(3), pp.45-54.
Yazdanifar, M., 2018. Effect of social capital on innovation: A mediating role of
employee motivation. Engineering, Technology & Applied Science
Research, 8(4), pp.3098-3102.
8