BSc BMP5005: Enterprise Culture, Creativity, and Innovation Essay

This essay provides an in-depth analysis of the relationship between enterprise culture, creativity, and innovation, highlighting their significance in driving social and economic progress. It defines enterprise culture as the norms and values within an organization, emphasizing the importance of positive working conditions and effective communication. Creativity is identified as the ability to generate new ideas, while innovation is the process of implementing changes to existing products and services to meet customer needs. The essay emphasizes that a positive enterprise culture fosters creativity and innovation, leading to enhanced business performance and economic development. It further explores how innovative products and services improve lifestyles, address societal needs, and contribute to a nation's GDP through increased sales and employment opportunities. The essay concludes that fostering innovation and creativity within a supportive enterprise culture is crucial for both economic and social advancement.

BSc (Hons) Business Management Top up
BMP5005 Enterprise, Innovation & Creativity
Essay
Relationship between Enterprise Culture,
Creativity and Innovation
Semester 1
Submitted by:
Name:
ID:
1

Table of Contents
Introduction................................................................................................................................3
The relationship between Enterprise Culture, Creativity and Innovation and an examination
of how they contribute to social and economic progress.........................................................3
Conclusion..................................................................................................................................7
References..................................................................................................................................9
2

Introduction
There are regular changes that take place in the market. There is key role of
analyzing the trends so that best decisions are taken by the enterprise. Business
enterprise can be defined as an entity that works to enhance sales of products and
services with the motive of earning profit (Frolova and et.al., 2021) . There is need of
creativity and innovation so that best actions can be taken by the firm. In today’s time
the business organization that has ability of adopting changes are able to gain
advantage over others. The essay is based on understanding the meaning of
enterprise culture, creativity and innovation. There is key role of analyzing the
relationship among them so that the business is able to take the necessary actions.
In the end of this essay, the contribution of creativity, innovation and enterprise to
social and economic success is mentioned in the end.
The relationship between Enterprise Culture, Creativity and
Innovation and an examination of how they contribute to social
and economic progress
Enterprise culture refers to the norms, values, beliefs in which the
organization works. The culture of company is necessary for retaining the
employees for longer duration of time. Higher authority of the company has power to
influence the culture. There is need of managing the work in such a manner that all
the employees are motivated towards the work (Daksa and et.al., 2018). To manage
the culture of the company, it is necessary to have proper working conditions. Being
clear to the employees regarding their work helps them to complete the same on
time. There are different situations that take part in organizational and when all the
working staff maintain relationship they are able to manage the situations effectively.
Communication is the process that facilitates transfer of information from one party
to another. There is key role of communication in attaining success and having
positive culture. Having effective communication helps the employees to work in
best suitable manner and helping all the people in workforce. For example, in
Unilever all the employees are given good working conditions that keep them
motivated and helps the company to attain the objectives. The success of the
3

business enterprise is dependent on the working conditions of the company. There
are various events that are handled effectively by the workforce of Unilever due to
the support they get from higher authority.
Creativity is one of the important term that can be understood as the ability to
develop new ideas and concerting them into reality. There is requirement of a
creative person in every organization who is able to manage the work effectively and
carry on all the workings in suitable manner (Kiranantawat and Ahmad, 2022). The
use of creative ideas is necessary for being in trend in today’s time and to manage
the working in suitable manner. A creative person when hears any problem is able to
come up with a creative solution. All the problems are solved by their creative ideas.
In business, there is key role of creativity in the success of business enterprise. It
provides new and innovative ideas to the organization so that all of their problems
are solved. The brand image of the company is changes on regular basis so that
best results are attained. In today's time there is requirement of having creativity so
that all the problems are solved in right time. In regard to Tesco, the company
analyses the situation of Covid-19. At that time, the company adopted creative ideas
and provided home delivery to the customers. There is need of managing the work
in such a manner that best solutions are attained. The creative ideas are related to
long term growth and profitability of the origination.
Innovation is the process of making changes in the present products so that
best is being provided to the customers. There is requirement of innovation to the
businesses so that they are able to attract customers. It can be done by analysis the
trends in market and knowing about the requirements of the customers the regular
changes have to be monitored. The process of innovation can become successful by
having good research skills (Dammak, and et.al., 2020). In order to add new
features to the products and service, the company must be aware about their needs
and wants. It is also important to analyses the competitive firms in the market and
the way they are working. This also makes them effective and change the products
in best suitable manner. The companies use brainstorming and other techniques
that help them to bring innovation effectively. There are various benefits of bringing
innovation and one of them is attracting the customers and making them loyal for the
firm. The creative employees help to bring the changes in appropriate manner.
There is need of using latest technology as it supports the employees of the
company to bring innovation. The businesses must follow the process of bring
4

innovation so that the Enterprise is able to achieve successful position. Innovation is
necessary to provide better situation to the customers.
The above three terms play a critical role in success of a business. It is
necessary to know about the relationship among them so that the work is carried in
effective manner. It is seen that the company that has effective and positive culture
is able to use creativity and bring innovation. The company has to maintain effective
working condition so that all the employees can work together (Aulawi, 2018). It
becomes necessary to provide training to the students and thus will become part of
their culture. Training helps them to manage the work in effective manner and help
the employees to work. The confidence level of the employees gets boosted so that
all the actions related to creativity are attained. It is important to maintain good
culture and motivate the employees that have creativity. This assist them to manage
the work in best suitable manner.
The company that provides rewards and recognition to the employees are
able to maintain good relation with them. The team work also helps to bring in new
and innovative ideas to the employees so that there working is managed. All the
innovative business enterprises have effective conditions to work and manage the
situation. The company must hire the employees that have ability to deal with
change and bring innovation. There is positive relationship between creativity and
innovation. It is observed that the employees must be given tasks that they have to
manage so that working condition is improvising the situation of the business. The
output must be enhancing by providing them good working culture. There is need of
creativity so that all the innovative ideas take place. It is observed that, the creative
employee contributes to the progress level of the employees. Innovation can not be
attained without the help of working staff.
There is requirement of various people in the company that work together in order to
bring creativity and innovation. It is also important to understand all the three terms
and the relation among them (Shu, Ho and Huang, 2020). This make the
organization provide good work culture to the employees and provide them effective
learning situation. In order to ring innovation, the employees are given the problem
and they are able to attain better situation. It becomes important for a company to
provide them effective working conditions so that the process of learning is
facilitated. For example, Dyson provide effective working environment to the
employees so that they are motivated. There is culture of analyzing the situations ad
5

providing best working environment. They involve the employees in all the decision
making and this helps to give creative ideas. The creativity helps the company to
bring innovation in best suitable manner (Malele, V., 2021). The employees must
work effectively so that company is able to attain successful position. There is key
role of creativity to make the enterprise successful. The company is able to gain lead
over the other players in the market. There is need of hiring the best candidate’s wo
have ability to work with creativity and innovation. This is important to make the
business successful.
The regular innovation and creativity is necessary in success of the economy.
There is direct role of all the three terms in bringing economic development. There is
rise in income of the business that has innovative ideas. The customers are ready to
pay more for the innovative and creative products that are provided to them. The
creativity is important for the success of entity. There is good flow of money in the
economy due to having proper creative and innovative ideas. At the same time, the
company that provides effective working environment to the employee are able to
attain effective conditions (Sipa, 2018). The creative employees are provided with
conditions so that all he work is done by them effectively. The employees are given
better salaries so that they are able to work effectively. This helps to improvise the
conditions if the employees and their life style. The enhancement in sales
contributes to GDP of nation. The business that work with innovation hire more
employees and provide more opportunities. These opportunities enhance the rate of
employment in the nation so that proper conditions takes place. The government
also supports the organizations that provide innovative products and help to export
the products as well. There is need of providing such conditions that lead to
economic development.
It is necessary to note that there is social development also takes place with
creativity and innovation. The innovative products and services enhances the
lifestyle of the people and provide them good products (Huo and et.al., 2020). The
needs and wants of society are satisfied in effective manner by the use of innovative
products. There is need of carrying research regarding the needs and wants of the
customers so that best is provided to society. The use of proper actions is necessary
for the employees so that they are able to attain better position. In society, there are
various problems that can be solved in effective manner. There is need of innovation
that can make the employees enhance the skills and knowledge. The creativity
6

among the employees is necessary to provide solution to problem of employees.
They are provided with the training that helps to use latest technology. The
community members are able to provide best to the employees better learning
environment so that they are able to develop. The society is satisfied by the service
that are provided by large companies. If they take care about the requirements of the
customer and solve their problems on time the work is monitored in effective
manner. There are various problems that take place and they are solved by the
innovative ideas. Innovation helps the society to enhance the convenience level of
the member of the society. There is need of providing support to the customers so
that they have ability of carrying the work in effective manner.
Conclusion
It is concluded that innovation is the ability of the enterprise to bring changes in the
product and service provided. There is need of taking care of the changes that are
required by the society. It is necessary to understand the meaning of all these terms so
that the business is able to attain success. The creative enterprise is able to provide best
culture to the employees and motivate them to attain success. The relation among
innovation creativity and enterprise is important part of essay. There is evaluation
regarding the economic and social benefits.
7

References
Frolova and et.al., 2021. Model for opportunities assessment to increase the enterprise
innovation activity. Business: Theory and Practice, 22(1), pp.1-11.
Daksa and et.al., 2018. Enterprise innovation in developing countries: an evidence from
Ethiopia. Journal of Innovation and Entrepreneurship, 7(1), pp.1-19.
Kiranantawat, B. and Ahmad, S.Z., 2022. Conceptualising the relationship between green
dynamic capability and SME sustainability performance: the role of green
innovation, organisational creativity and agility. International Journal of
Organizational Analysis, (ahead-of-print).
Dammak, and et.al., 2020. Enterprise content management systems: a graphical
approach to improve the creativity during ideation sessions—case study of an
innovation competition “24 h of innovation”. International Journal on Interactive
Design and Manufacturing (IJIDeM), 14(3), pp.939-953.
Aulawi, H., 2018, November. Improving innovation capability trough creativity and
knowledge sharing behavior. In IOP conference series: materials science and
engineering (Vol. 434, No. 1, p. 012242). IOP Publishing.
Shu, Y., Ho, S.J. and Huang, T.C., 2020. The development of a sustainability-oriented
creativity, innovation, and entrepreneurship education framework: A
perspective study. Frontiers in Psychology, 11, p.1878.
Sipa, M., 2018. The factors determining the creativity of the human capital in the
conditions of sustainable development. European Journal of Sustainable
Development, 7(2), pp.1-1.
Huo and et.al., 2020. Commitment to human resource management of the top
management team for green creativity. Sustainability, 12(3), p.1008.
Malele, V., 2021. From Science, Technology and Innovation to Creativity, Innovation and
Entrepreneurship Indicators’ Framework for the Academic Promotion with
Impact on Socio-Economic Development. Journal of Scientometric
Research, 10(3), pp.373-379.
8