Enterprise Development: A Presentation on Pink Grapes Clothing

This presentation outlines the enterprise and business development plan for a new clothing store named "Pink Grapes," focusing on launching in London, England. The plan identifies market requirements, value proposition, target audience, and revenue model. Objectives include building a brand, offering unique clothing, and expanding online. The marketing mix emphasizes product variety, penetration pricing, online and offline sales channels, and digital promotion. The target customer is segmented by income and gender, with positioning strategies to achieve a desired brand image. The revenue model incorporates ad-based revenue and direct sales. The presentation concludes that market research and customer demand analysis are crucial for success, providing a business plan for "Pink Grapes" to offer stylish products at affordable prices. Desklib provides access to similar solved assignments and study tools for students.

ENTERPRISE AND BUSINESS
DEVELOPMENT

TABLE OF CONTENT
• INTRODUCTION
• MAIN BODY
• CONCLUSION
• REFERENCES

INTRODUCTION
• THE AIM OF THE PRESENTATION IS TO
PROVIDE A PITCH FOR THE ENTERPRISE AND
DEVELOPMENT OF NEW VENTURE.
• WITH AN INTENT TO BUILD AND LOOK FOR
ESTABLISH AN ORGANISATION IN THE
EXISTING MARKET, THERE IS A NEED FOR
ALL THE IMPORTANT AREAS TO BE
UNDERSTOOD BY THE BUSINESS OWNER.
• THIS PRESENTATION WILL PRODUCE A
BUSINESS IDEA IN RETAIL SECTOR TO
LAUNCH A CLOTHING STORE NAMED “PINK
GRAPES”.
• FOR THAT PURPOSE, THERE WILL BE A
IDENTIFICATION OF THE REQUIREMENTS OF
MARKET, DEMANDS AND WANTS OF
CUSTOMER, VALUE PROPOSITION, TARGET
AUDIENCE AND MODEL FOR REVENUE.

EXECUTIVE SUMMARY
• THE ORGANIZATION IS BEING DEVELOPED IN
ORDER TO PROVIDE BEST QUALITY CLOTHES
TO BOTH MALE AND FEMALE.
• THE CLOTHING STORE WILL BE LAUNCHED
IN LONDON, ENGLAND.
• UK IS ONE THE DEVELOPED COUNTRY THAT
HELPS TO ATTRACT A LOT OF CUSTOMERS
FOR THE NEW VENTURE.
• PINK GRAPES IS LAUNCHING ITS BUSINESS
WITH A MOTIVE TO FACILITATE A RANGE OF
CLOTHES WITH HIGH QUALITY MATERIAL
AND DESIGN THAT CAN BE WORE BY PEOPLE
IN THE COUNTRY.

OBJECTIVES
• TO BUILD A IDENTIFIABLE BRAND NAME.
• TO FACILITATE TRENDING, UNIQUE AND
STYLISH CLOTHES WHICH ARE NOT YET
EASILY AVAILABLE IN THE UK MARKET.
• TO BECOME A MULTINATIONAL PROVIDER OF
CLOTHING PRODUCTS VIA ONLINE
PLATFORMS.

MISSION
• TO MAKE THE GLOBE TRENDING AND STYLISH WITH
FULL COMFORT CLOTHES, WHICH FACILITATES
CONFIDENCE IN ALL AGE GROUPS.

VISION
• TO ACCOMPLISH HIGH SUSTAINABLE
GROWTH IN THE MARKET AND RESPONSIBLE
TOWARDS ENVIRONMENT.

MARKET REQUIREMENTS
• IN UK, RETAIL SECTOR IS VERY VAST AND
HIGHLY COMPETITIVE IN NATURE.
• IT FACILITATES VALUE AT GLOBAL LEVEL.
• THERE ARE MANY COMPANIES IN UK WHICH
PROVIDES CLOTHES BUT ON THE OTHER SIDE,
IT IS ALSO LACKING WITH COMFORTABLE
CLOTHS IN REASONABLE PRICE RANGE.
• MANY OTHER CLOTHING COMPANIES WHICH
DELIVERS CLOTHES BUT AT HIGH VALUE
WHICH CANNOT BE AFFORDED BY MIDDLE
CLASS PEOPLE.

VALUE PROPOSITION
• PINK GRAPES WILL DELIVER APPARELS FOR
ALL SEASONS SPECIALLY FOR WINTER AND
SUMMER.

MARKETING MIX
• WITH THE HELP OF MARKETING MIX, THE
COMPANY PINK GRAPES CAN TAKE
VARIETIES OF DECISION RELATED WITH
PRODUCT, PRICE, PLACE AND PROMOTION.

CONTINUE
• PRODUCT: WINTER CLOTHES INCLUDE SWEATSHIRTS, BODY WARMERS, HOODED JACKETS,
SWEATERS, TRENCH COAT, WARM PANTS AND MANY MORE, WHILE SUMMER CLOTHES WILL
CONSIST PARTY GOWNS, T-SHIRT, JEANS, PANTS AND SHORTS.
• PRICE: THE PENETRATION PRICING STRATEGY WILL BE USED BY PINK GRAPES THROUGH WHICH
THEY CAN SET THE PRICES AS PER THE MARKET NEED AND WHICH CAN BE POCKET FRIENDLY
FOR THE CUSTOMER.
• PLACE: THE COMPANY WILL USE BOTH ONLINE AND OFFLINE PLATFORMS TO DELIVER THEIR
PRODUCTS.
• PROMOTION: PINK GRAPES WILL USE DIGITAL MEDIA TO PROMOTE THEIR PRODUCTS AND
DISCARD THE TRADITIONAL WAY OF MARKETING TO REDUCE THE EXPENDITURE.

TARGET CUSTOMER
• THE REQUIREMENTS OF BUSINESS TO
TARGET THE MARKETPLACE WILL BE
THE CORE CUSTOMERS.
• THESE USERS MUST BE FOUND AS
PER THEIR INCOME, CHOICES, WANTS
AND MANY OTHER FACTORS WITH
THE APPLICATION OF STP APPROACH.

SEGMENTATION
• PINK GRAPES WILL FOCUS ON THE INCOME OF THE PEOPLE AND GENDER.
• THESE ARE THE MOST SIGNIFICANT VARIABLES WHICH CAN INFLUENCE THE STRATEGIES TO
ATTAIN TARGET SALES.
• ALSO, THE BUSINESS WILL DISTRIBUTE RANGE OF PRODUCT AT DIFFERENT MARKET TO BOTH
HIGH END CLASS AND MIDDLE CLASS GROUP.

• TARGETING:
• IT TARGETS ALL AGE GROUPS WHICH WILL ENGAGE IN ADOPTING THE
FASHION AT AFFORDABLE PRICES. SOCIAL MEDIA WILL BE EXPLOITED TO
TARGET THE CUSTOMERS.
• POSITIONING:
• IT WILL POSITION ITSELF BY APPLYING BRAINSTORMING STRATEGIES AND
SCORECARD WHICH SUPPORT TO ACHIEVE THE DESIRED IMAGE OF THE
BRAND.

REVENUE MODEL
• AD-BASED REVENUE MODEL: PINK GRAPES
WILL CREATE REVENUE FOR THE BUSINESS
FROM ITS MOST EFFECTIVE SOURCE I.E.
GOOGLE AD-SENSE.
• DIRECT SALES: IT IS COMMONLY USED BY
MANY COMPANIES AND EFFECTIVE TO USE
THROUGH ONLINE AND OFFLINE
PLATFORMS.

CONCLUSION
• IT IS SUMMARIZED THAT STARTING A NEW BUSINESS WILL NECESSITATE A LOT OF RESEARCH
ABOUT MARKET AND ITS CURRENT TRENDS.
• IT WILL BE TOTALLY BASED ON STRATEGIES THAT WILL HELP THE BUSINESS TO ANALYSE WHAT
IS BEING DEMANDED BY CUSTOMERS AND SERVE THEM WITH BEST QUALITY PRODUCT.
• OVERALL, A BUSINESS PLAN IS DEVELOPED FOR THE PINK GRAPES THAT SERVES THE MOST
UNIQUE STYLISH PRODUCT AT AFFORDABLE PRICES.

REFERNCES
• BABAR, Z. AND YU, E., 2019, OCTOBER. DIGITAL TRANSFORMATION–IMPLICATIONS FOR
ENTERPRISE MODELING AND ANALYSIS. IN 2019 IEEE 23RD INTERNATIONAL ENTERPRISE
DISTRIBUTED OBJECT COMPUTING WORKSHOP (EDOCW) (PP. 1-8). IEEE.
• EGLOFFSTEIN, M. AND SCHWERER, F., 2019. PARTICIPATION AND ACHIEVEMENT IN ENTERPRISE
MOOCS FOR PROFESSIONAL DEVELOPMENT: INITIAL FINDINGS FROM THE OPENSAP UNIVERSITY.
IN LEARNING TECHNOLOGIES FOR TRANSFORMING LARGE-SCALE TEACHING, LEARNING, AND
ASSESSMENT (PP. 91-103). SPRINGER, CHAM.
• LIFENG, Z. H. A. O., 2019. DISCUSSION ON THE DEVELOPMENT MODE OF STATE-OWNED
SURVEYING ENTERPRISE INFORMATIONIZATION. BULLETIN OF SURVEYING AND MAPPING, (2),
P.157.

CONTINUE
• OTIENO, O. G., 2018. CRITICAL FACTORS AND CREDIT UPTAKE IN YOUTH ENTERPRISE
DEVELOPMENT FUND IN SUNA EAST CONSTITUENCY, MIGORI COUNTY, KENYA.
• WANG, H. C. AND ET.AL., 2017. THE STUDY OF CKM IN E-BUSINESS ENTERPRISE BASED ON LEAD
USER. DESTECH TRANSACTIONS ON COMPUTER SCIENCE AND ENGINEERING, (CIMNS).
•

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