BM564 Enterprise & Entrepreneurship: Presentation on Business Plan

This presentation provides a sustainable business plan for a food industry startup, motivated by wealth creation, autonomy, and achievement. It details the business idea generation process, including defining a vision, creating a business plan, choosing a location, sourcing suppliers, and menu creation. A feasibility study using the SAFe model, focusing on suitability, accessibility, and feasibility, is presented. The menu includes items like avocado toast and quinoa breakfast bowls. Potential market opportunities, such as customer relationship development, loyalty programs, and online delivery, are explored. The attractiveness of the food industry is highlighted due to health focus and demand for affordable organic options. The presentation concludes with the business's vision and emphasizes the role of enterprise and entrepreneurship in industry welfare. Desklib offers a wealth of similar documents and solved assignments for students.

ENTERPRISE &
ENTREPRENEURSHIP

TABLE OF CONTENTS
• Introduction
• Motivation for choice of Business
• Process of generating the business Idea
• Feasibility study
• Details of Product or service
• Potential Market Opportunities
• Attractiveness of the Industry
• Vision for the Business
• Conclusion
• References

INTRODUCTION
• Enterprise is referred to business
that is initiated or established by
an entrepreneur with an intention
of profit.
• Enterprises comprise of various
associated risks along with the
intent to make profits.

MOTIVATION FOR CHOICE OF BUSINESS
The business idea for the start-up is
to establish a business in the food
industry. The motivation behind the
choice of the business in the food
industry have been discussed below.
• Wealth creation-
• Autonomy and flexibility-
• Sense of achievement-

PROCESS OF GENERATING THE BUSINESS IDEA
The process of building the business idea has been discussed below-
• Defining vision
• Creating detailed business plan
• Choosing location
• Finding suppliers
• Sourcing commercial equipment
• Designing cafe
• Creating menu
• Hiring people
• Promotion of cafe

FEASIBILITY STUDY
The feasibility study of the business idea can be performed with the help of
SAFe model. The SAFe model comprises of various factors such as feasibility,
Accessibility and Suitability. The three factors have been discussed below in
context of The food industry business. Every business must satisfy these three
criteria in order to be successful. The three criteria have been discussed below
(Fenton and Turner, 2017).
• Suitability-
• Accessibility-
• Feasibility-

DETAILS OF PRODUCT OR SERVICE
MENU
Avocado toast with Egg {Price- £ 21}
(Egg brown bread toast, avocado)
219 low cal 23 g carb 8 fat 12 g pro
Scrambled egg cheese Tomato toast {Price- £ 21}
(Egg white scarmbled. Cheese, tomato & brown bread)
212.6 low cal 21g carb 8.2 fat 12g pro
French Toast {Price- £ 34}
(Secret soaked French Brioche Bun with fresh fruits and ice cream on the
side)
118 cal 24.6g carb 0.6 fat 3.2g Pro
Quinoa Breakfast bowl {Price- £ 32}
(Mix Quinoa, fried egg, Grill tomato, Grill mushroom)
380 low cal 56g carb 10 fat 18g pro
Pan Cakes {Price- £21}
(3 pcs pancakes, strawberry, banana, honey)
215 low cal 27.9 g carb 4.3 fat 10 g pro

POTENTIAL MARKET OPPORTUNITIES
There are various potential market opportunities for the business that will help
the business in grabbing success in the good market opportunities. The various
market opportunities that can be grabbed by the business have been discussed
below.
• Development of customer relationship culture-.
• Build strong customer relations-
• development and implementation of a loyalty program- Improvement in
customer experience
• Broaden product range
• Expand number of stores-
• Building awareness
• Home or online delivery

ATTRACTIVENESS OF THE INDUSTRY
The entrepreneur has found the food industry attractive in order to invest in the
business, due to the following reasons.
• Focus upon health.
• cook without sacrificing the convenience
• affordable organic options

VISION FOR THE BUSINESS
• The business aims at looking
towards the future and further
helps the business in having
direction.
• It has a vision of communicating
the various goals that need to be
accomplished by the business
(Jones, 2018).

CONCLUSION
• It can be concluded from the report that enterprise and entrepreneurship has a
huge role to play in the welfare of the industry.
• The concept revolves around the business palm for a new start up. The start is
planned for a food industry organisation.
• In the project, various point have been covered in context of the vision of the start
up. The project has highlighted the concept of attractiveness of the organisation
along with the products and services in which the organisation will deal in.
• Further, the report highlights market opportunities for the business.

REFERENCES
• Burnett, K.A. and Danson, M., 2017. Enterprise and entrepreneurship on
islands and remote rural environments. The International Journal of
Entrepreneurship and Innovation, 18(1), pp.25-35.
• Dinning, T., 2019. A Critical Examination of Approaches to Embedding
Enterprise and Entrepreneurship in Higher Education Currucula: Towards an
Ubiquitous Paradigm. Liverpool John Moores University (United Kingdom).
• Tien, N.H. And et.al., 2019. Sustainable social entrepreneurship in
Vietnam. International Journal of Entrepreneurship, 23(3), pp.1-12.

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