Enterprise and Entrepreneurial Management: Mobile Learning App Report

This report presents a comprehensive analysis of a mobile cooking app, developed as a student assignment for the Enterprise and Entrepreneurial Management module. The report begins with a Gibbs Reflective Cycle description, outlining the student's experience in developing the app concept, which focuses on providing users with step-by-step cooking guides tailored for both the Indian and Vietnamese markets. The report then delves into market research, including customer analysis, unique selling propositions, and the app's product and service offerings (4Ps). It also covers Porter's Five Forces, SWOT and PEST analyses to evaluate the app's competitive environment and potential challenges. The report concludes with strategic recommendations, including short-term and long-term action plans, and a discussion of the business model, aiming to provide a practical guide for launching and managing a mobile cooking app in the international market.