This presentation outlines a comprehensive business plan for 'Bake Affair,' an organic bakery proposed for London, UK. It begins with an introduction to business plans and the motivation behind the venture, emphasizing the demand for healthier bakery products. The presentation details the process of generating the business idea, feasibility studies (technical, economic, and legal), and the products to be offered. It then delves into market opportunities using STP (Segmentation, Targeting, Positioning) analysis and a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The presentation also incorporates Porter's Five Forces model to assess industry attractiveness and concludes with the company's vision for expansion and market dominance. The plan emphasizes market research, competitive analysis, and strategic positioning to ensure business success, referencing key academic sources. This assignment is available on Desklib, offering students access to past papers and solved assignments.
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