Enterprise & Entrepreneurship: Organic Food Business Presentation

This presentation provides an overview of enterprise and entrepreneurship in the context of starting an organic food business. It covers the motivation for entering the organic food industry, the process of generating the business idea, and the feasibility studies conducted, including preliminary analysis and balance sheet preparation. The presentation details the products and services offered, such as organic fruit bars and beverages, and explores potential market opportunities and the attractiveness of the industry using Porter’s Five Forces. The vision of the business focuses on producing high-quality organic food, adding innovative variations, and fulfilling customer commitments. The presentation concludes by emphasizing the importance of enterprises in generating revenue and meeting customer needs.

ENTERPRISE AND
ENTREPRENEURSHIP
PRESENTATION

Table of Contents
■ Introduction
■ Motivation to start organic food business
■ Process involved in generating the business idea
■ Feasibility studies conducted
■ Details of products and services which are offered
■ Potential market opportunities
■ Attractiveness of the industry
■ Vision of business
■ Conclusion
■ References

Introduction
■ Enterprise refers to the economic organisation or an
undertaken project which are carried out by
entrepreneurs.
■ They are the individuals who are responsible for
developing business and bear all the rewards and risks.
■ This purposeful activity helps entrepreneurs in
achievement of 5their goals by generating revenues.

Motivation to start organic food business.
■ There can be seen high demand for organic products in food
industry due to increase in various health related problems.
■ The preferences of people are shifting towards healthy food
items so that they can minimize the risk of diseases which
are affecting their living of standards.
■ Organic food items are relatively more natural,
environmental friendly and nutritious which are better than
conventional foods.

Process involved in generating the business idea
■ In order to start the business, it is important to generate
business idea which is important for execution of different
functions.
■ It assists in commencing essential operations which are
necessary for the achievement of goals and targets.
■ Before starting Jungle ingredients, it is necessary to
involve business ideas which are mentioned below:

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■ Select targeted market: Organisations have to select best
suitable segment of the market in order to offer their
products.
■ It helps them in increasing their profitability by offering
products to targeted audience so that their needs can be
fulfilled.
■ Jungle ingredients target customers who want to add organic
products in their food options. Every segment of society can
be easily purchase those food products because they are very
affordable.

Feasibility studies conducted
■ An assessment which practically covers methods and project plan is included in feasibility
studies.
■ Different factors are analysed such as legal, technical, operational and economic factors. Jungle
ingredients conduct their feasibility study with the help of different steps which are mentioned
below:
■ Step 1: Conduct preliminary analysis: This is carried out before individual invest their time,
money and efforts in the business. It aims to focus on the situation which provides various
advantages to the business by commencing operations in appropriate manner.

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■ Step 4: Prepare opening day balance sheet: It is mandatory to
prepare opening day balance sheet as it shows all the liabilities and
assets of an organisation.
■ It should be done on initial stages before the beginning of practices
and operations. Jungle ingredients prepare a list which include
cost, source, financial methods and items.

Details of products and services which are offered
■ Jungle ingredients offer large variety of organic food products to
their targeted audience. It helps them fulfilling the demands of
customers who want to involve organic options in their lifestyle.
■ They offer products like organic fruit bars, organic puffed snacks,
organic candies, organic gluten free cookies, organic chyawanprash,
organic beverages, other fruit juice and drinks.
■ These are all prepared by organic fruits and vegetables without
involvement of any chemicals.

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■ They majorly use organic versions to add flavours in their food items so that they can maintain
proper quality and standard of their products.
■ Jungle ingredients regularly analyse the demands of customers so that they can effectively fulfil
the requirements.
■ They have eliminated various processed foods from their preparation process so that they can
contribute efforts in maintaining healthier society.
■ It is highly recommended to add organic fruits and vegetables in diet by individuals. It reduces
risk of various harmful diseases and add value in the health of society.

Potential market opportunities
■ Organisations have to analyse potential opportunities so that
they can run their business in successful manner.
■ Jungle ingredients can utilise various technological
advancements in their operations so that they can maintain
proper standard of their food product which is required by
their targeted customers.
■ In order to identify the opportunities which are present in
market they can carry out consumer segmentation.

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■ Demands of customers should be effectively satisfied so that market can be captured in
appropriate manner.
■ Jungle ingredients should take care of their hygiene factors during preparation of food products so
that they can attract large number of customers.
■ Current market trends should be properly analysed by the organisation so that they can match the
required level.
■ All the organic food items should provide benefits to customers in different ways so that
organisation can maintain sustainability for longer period of time.

Attractiveness of the industry
■ Organisation can identify their future profits which they can
generate with the help of identifying market attractiveness.
■ It is the responsibility of an organisation to analyse all the
factors related to their suppliers, competitors and other
stakeholders.
■ Jungle ingredients have identified various factors with the
help of porter’s five forces which are mentioned below:

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■ New entrants in the industry: The force of new competitors entering into market are classified
under this category.
■ Food industry involves number of organisation who can enter into the market with less efforts and
resources. this power can be minimized by Jungle ingredients with the addition of required
organic food products in their offerings. They should maintain affordable prices so that customers
can easily attract towards them.

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■ Threat of substitutes: It involves number of alternatives of the
products and services present in the market.
■ There are large number of alternatives offered by different
organisation in context to organic food products.
■ Jungle ingredients try to overcome this power by providing
various exciting offers to their customers along with maintaining
appropriate quality.

Vision of business
■ Manufacturing and producing higher quality of organic food items for
targeted customers according to their taste and preferences.
■ Adding innovative variations in the food items along with focusing on
the health of the customers so that they can retain them for longer
period of time.
■ To fulfil the promises and commitment which are made with the
customers in effective and efficient manner.

Conclusion
■ From the above presentation it can be concluded that enterprises can be referred as projects which
are undertaken by individuals in order to accomplish their goals.
■ It can be a new start up which is developed to fulfil the requirements of customers.
■ The main aim of enterprises is to generate higher revenues by providing services and products.

References
■ Balachandra, L., 2019. The improvisational entrepreneur: Improvisation training in
entrepreneurship education. Journal of Small Business Management, 57, pp.60-77.
■ Carbonara, E., Tran, H.T. and Santarelli, E., 2020. Determinants of novice, portfolio, and serial
entrepreneurship: an occupational choice approach. Small Business Economics, 55(1), pp.123-
151.
■ Dees, J.G., 2018. The meaning of social entrepreneurship 1, 2. In Case Studies in Social
Entrepreneurship and Sustainability (pp. 22-30). Routledge.